Professional Insights
Ophthalmologists Are More Likely to Use Tablets for Professional Purposes Than Opticians or Optometrists
Tablet usage continues to increase among U.S. physicians and the trend is reflected with the eyecare health field as well. All three groups of eyecare professionals in the Sources & Interactions 2014 Study – Eyecare Edition showed increases year-over-year in terms of using these devices for work reasons. It’s important... Read More
Examining the Internet Use Among Eyecare Professionals for Work Reasons
While the Internet use of optometrists for professional purposes has remained fairly steady since 2011, both opticians and ophthalmologists have increased their average number of Internet sessions per week for work, according to the Sources & Interactions 2014 Study – Eyecare Edition. Currently, ophthalmologists report... Read More
Johnson & Johnson Making the Biggest Investment in Professional Health Journal Advertising in 2014
Johnson & Johnson, the top pharma company advertising in professional health journals, more than doubles the second ranked company by dollars invested in advertising through August, according to Kantar Media. Johnson & Johnson makes up 7% of the total advertising share, but the company has decreased its spend by 6%... Read More
More Eyecare Professionals are Using Smartphones for Work Reasons
The percentage of eyecare professionals using their smartphones for professional purposes has shown major increases year-over-year, according to Kantar Media’s Sources & Interactions 2014 Study – Eyecare Edition. Almost four in five ophthalmologists use these digital devices for work while nearly 2/3 of optometrists do... Read More
Invokana & Brintellix are Spending the Most in Print Medical Journal Advertising
Through August 2014, Invokana continues to be the drug product most advertised in medical journals. Invokana, which treats type 2 Diabetes, has spent the most in advertising and purchased the highest number of ad pages, according to Kantar Media. Brintellix, an antidepressant, ranks second by both dollars and pages.... Read More
AdGooroo Finding: Health Insurance is Highly Competitive in Paid Search Advertising
In the latest report from AdGooroo, the firm explored the Health Insurance category and Paid Search advertising, specifically U.S. Google AdWords activity for desktop and tablet on 6,003 health insurance-related keywords in the first half of the year, from January to June 2014. The consistent theme throughout this... Read More
Cancer Therapy Products Dominating the Ad Pages in Medical Journals Through August 2014
There were more than 60,510 ad pages purchased in professional health journals through August 2014, a 1% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars. Oral diabetes products are in second... Read More
Cancer Therapy Products are #1 in Professional Health Journal Advertising through August 2014
Print advertising dollars in professional health journals reached more than $389 million through August 2014, a 2% increase year-over-year, according to Kantar Media. The leading product class continues to be Cancer Therapy Products with more than $29 million spent in advertising in print medical journals. This product... Read More
More Dentists Are Using Smartphones for Work Reasons in 2014; Less Using Tablets
Dentists are closing the gap with physicians as more are using their smartphones for professional purposes. Since 2011, the percentage of dentists using smartphones for work reasons has increased by around 25 points, according to Kantar Media’s Sources & Interactions 2014 Study – Dentistry Edition. The percent of... Read More
Dentists are Using the Internet for Professional Purposes Often
The Internet has become a major part of a dentist's work life. More than 50% of dentists use the Internet for professional purposes daily or more than one time per day, according to Kantar Media’s Sources & Interactions 2014 Study – Dentistry Edition. The majority of dentists spend 1-15 minutes per session. Since 2012,... Read More
Johnson & Johnson Spent Almost $23 Million Advertising in Print Medical Journals Through July 2014
Johnson & Johnson continues to be the top pharma company advertising its products in professional health journals through July 2014, according to Kantar Media. Johnson & Johnson makes up 7% of the total advertising share. GlaxoSmithKline is the second company on the list, but has spent less than half of Johnson &... Read More
Cancer Therapy Products Spend More Than $25 Million Advertising in Print Medical Journals
Print advertising dollars in professional health journals reached more than $342 million through July 2014, a 1% increase year-over-year, according to Kantar Media. The leading product class continues to be Cancer Therapy Products with more than $25 million spent in advertising in print medical journals. This class... Read More
Cancer Therapy Products Make Up 9% of Medical Journal Ad Pages Through July 2014
There were more than 53,094 advertising pages purchased in medical journals through July 2014, a 2% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars, followed by Diabetes Oral Products, which were... Read More
Invokana is the Top Advertised Drug in Medical Journals Through July 2014
Invokana continues to be the most advertised drug product in professional health journals through July 2014. More than $12 million has been spent to advertise this product, which treats Type 2 Diabetes, according to Kantar Media. Brintellix, an antidepressant, is followed by Xarelto and Fetzima. Top 5 Print Ad Drugs... Read More
Pharmacist Usage of Smartphones & Tablets Continues to Rise
For the first time, more than half of pharmacists report using their smartphones for professional purposes, according to Kantar Media’s Sources & Interactions 2014 Study – Pharmacy Edition. Usage has increased by 4 percentage points year-over-year. While there is still a large gap between pharmacists’ usage compared to... Read More
Johnson & Johnson is the Top Pharma Company Advertising in Print Medical Journals Through Q2 2014
Johnson & Johnson spent almost $21 million in the first half of 2014, advertising drug products in professional health journals, according to Kantar Media. Johnson & Johnson makes up 7% of the total advertising share. GlaxoSmithKline is the second company on the list, but has spent less than half of Johnson & Johnson. T... Read More
Pharmacists’ Internet Use for Work Reasons Remains Steady for Over Time
Pharmacists’ internet usage for professional purposes has remained very steady since 2011, according to Kantar Media’s Sources & Interactions 2014 Study – Pharmacy Edition. The majority of pharmacists are using the Internet for work at least daily with most session lasting 15 minutes or less. When compared to... Read More
More Than $11 Million Has Been Spent Advertising Invokana in Medical Journals Through Q2 2014
Invokana is the most advertised drug products in professional health journals through Q2 2014. Through June, more than $11 million has been spent to advertise this product, which treats Type 2 Diabetes, according to Kantar Media. Brintellix, an antidepressant, ranks second by both dollars and pages. Top 5 Print Ad... Read More
Cancer Therapy Products Make Up 9% of Medical Journal Ad Pages Through Q2 2014
There were more than 46,460 advertising pages purchased in medical journals through June 2014, a .2% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars. Antivirals, Other are currently fourth on this... Read More
Advertising in Print Medical Journals Surpasses $300 Million through Q2 2014
Print advertising dollars in professional health journals reached more than $300 million through Q2 2014, a 3% increase year-over-year, according to Kantar Media. The leading product class continues to be Cancer Therapy Products with more than $21 million spent in advertising in print medical journals. Through the... Read More