Kantar Media Healthcare Research
Changes in Physicians' Exposure to Medical Journals
Although doctors are most often exposed to digital information sources used regularly in their daily workflow, such as online patient medical records and electronic prescription software, they are exposed to medical journals – online and in print – more than 140 times annually, making journals one of their most... Read More
Physician Usage of Email with Patient Remains Low
Only 29% of doctors say they use email to communicate with patients, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. This percentage has only increased 2% year-over-year. The age of the physicians isn’t a differentiator either. Younger doctors tend to use email to communicate... Read More
The Value of Point-of-Care Media Differs by Patient Group/Physician Specialty
The type of doctor or specialist you visit may affect the media you value in the doctor’s office. Above, you’ll find a comparison of those who value doctors and various point-of-care media (magazines, TV and other information sources found in the doctors’ offices) in relationship to the specialty the patient has seen... Read More
Where Are Physicians Using Their Digital Devices?
Doctors are more likely to use smartphones and tablets while they are in their homes, according to Kantar Media’s 2013 Mobile Usage Study. The second most popular location to use either device was off-hours while out of the home followed by breaks/mealtimes while on duty. Although doctors are more likely to use... Read More
Almost Half of Doctors Use Professional Social Networks
64% of physicians use at least one of the types of social networks listed in the chart, while 36% do not use any, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. This breaks down to 13% of doctors using all three types, 25% using 2 of the 3, and 26% using only 1 of the 3 types. O... Read More
Patients Who Start Conversations with Their Doctor Are More Likely To Recall an Ad Seen at the Point-of-Care
Patients who initiate discussion with their doctors are more likely to have been exposed to healthcare advertising. Where? It’s no surprise that TV is #1 with a large percentage of initiators saying they saw a healthcare ad on TV, according to the 2013 MARS OTC/DTC Study. TV still leads in dollars being spent for... Read More
Medical Journals Reach Almost All Physicians
Medical journals reach 96% of all physicians, making them (in print and digital formats combined) tied as the highest reach information source. Print medical journals have more than a 90% reach among all physicians, second to only colleagues, according to the Sources & Interactions Study, September... Read More
Age Matters: Physicians Using Smartphones for Professional Purposes
Almost all of physicians (93%) under the age 35 use a smartphone for professional purposes, according to current wave data from the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. Older physicians are less likely to use these devices for work; only 60% of physicians over the age of 60 use them.... Read More
Today's Consumer Still Values Healthcare Professionals but the Discussions Have Changed
More than 8 out of 10 adults have seen at least one or more doctors in the last year, according to the 2013 MARS OTC/DTC Study. There are nearly 20% of consumers who have not seen any type of healthcare professional in the past year, most likely the young/uninsured or underinsured population. The majority of those... Read More
Changes in the Value of Print and Online Medical Journals According to Doctors
Since 2008, the percentage of doctors who place high value on print medical journals as a source of information has remained stable –hovering just over 70% according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition. What has changed is the percent of physicians who give similar high value... Read More
Majority of Doctors Who Have Participated in e-Detailing Say They Will Continue to Participate
About 78% of doctors that have participated in an e-detailing participation at least once in the past say that they plan to participate again in the future, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. However, 52% of doctors haven’t ever participated in a pharmaceutical... Read More
5 Facts for Marketers about Adults with Dry Skin or Eczema
More than 17 million adults say they have or had dry skin/eczema in the last 12 months, according to the MARS OTC/DTC Study. About 47% of these adults have been professional diagnosed and 41% are treating it with a non-prescription product. About 28% are treating it with Rx and 33% are not treating the condition at... Read More