Kantar Media Healthcare Research
Colleagues and Print Medical Journals Reach the Greatest Percentage of All Physicians
Colleagues and medical journals (accessed via print) continue to be the information sources with the highest reach among physicians, according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition. While these two have the highest reach among all physicians, rankings do differ according... Read More
The Top Pharma Companies Advertising in Medical Journals in 2013
In 2013, Johnson & Johnson spent more than $40 million advertising its drug products in professional health journals, meaning it comprises 7% of the total market share among all companies. Pfizer ranked second on the list with Forest rounding out the top three. Top 5 Print Ad Pharma Companies (Dollars): Jan. – December... Read More
Oral Diabetes Drugs Show Large Increase in Medical Journal Advertising through November 2013
Print advertising pages in medical journals surpassed 88,280 through November 2013, a 5% decrease year-over-year, according to Kantar Media. Cancer Therapy Products continue to be the top drug class advertising by both pages and dollars, as it was in 2012. The Anticoagulants Oral class ranks second currently. Top 5... Read More
Cancer Therapy Products was the Top Drug Class Advertising in Medical Journals in 2013
There were 95,765 print advertising pages published in medical journals in 2013, a 4% decrease year-over-year, according to Kantar Media. Cancer Therapy Products continue to be the top drug class advertising by both pages and dollars, as it was in 2012. Further, that product class comprised about 10% of total share.... Read More
Profiling Adults with Irritable Bowel Syndrome
Nearly 7 million adults say they have or have had Irritable Bowel Syndrome (IBS) in the last 12 months, according to the MARS OTC/DTC Study. About 2 out of 3 have been professional diagnosed. 39% are not treating this condition, 33% are treating it with Rx and 21% are treating it with a non-prescription product. Here... Read More
2012 Press Mentions
Kantar Media's Medical Journal Advertising data was featured by MM&MQuadrant buys IMNG, becoming biggest medical publisher by ad revenue September 10, 2012Privately owned Quadrant HealthCom acquired International Medical News Group (IMNG) from Elsevier, creating a new medical-publishing juggernaut. Terms of the deal,... Read More
2013 Press Mentions
Pharma Live published Kantar Media's data on consumers using branded prescription medication vs. genericBranded or Generic? Adults Share Preferences in Study December 18, 2013Close to 16 percent, or 37 million of adults agree that paying more for branded prescription medications rather than getting generic products,... Read More
Doctors are More Likely to Use Tablets Over Smartphones to Read Medical Publications
More than one in four physicians uses a tablet to read articles from medical publications, according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition. About 51% of physicians say that they use a tablet device for professional purposes, according to current wave data from the study. The... Read More
The Top Drug Product Classes Advertising in Professional Health Journals in 2013
In 2013, print advertising dollars in professional health journals surpassed $595 million, a 3% drop year-over-year, according to Kantar Media. Cancer Therapy Products took the top spot as the most advertised product class with more than $48 million spent. The top product classes by dollars are as follows: Top 5 Print Ad... Read More
Invokana is the Top Drug Advertising in Medical Journals in 2013
Invokana, which launched earlier this year and treats type 2 Diabetes, is the top drug product advertised in medical journals by both pages and dollars in 2013. This product comprises about 3% of the total share among all drugs. Xarelto, which was the top drug advertising in 2012, ranked second at year-end. It has... Read More
Doctors are Most Often Exposed to Online Patient Medical Records among Sources of Information
Online patient medical records and online prescribing software took the top spots in terms of frequency of exposure among the +3,000 physicians surveyed in the Sources & Interactions Study, September 2013: Medical/Surgical Edition. These two sources were newly added to the survey and are becoming increasingly utilized... Read More
How Do Online Health Info Seekers Feel About the Internet as a Research Tool?
About 82% of adults who've used the Internet for health research in the last year say they feel the Internet provides them with a wealth of resources when searching for health and wellness information, according to the 2013 Online Behavior Study. When it comes to health and wellness, 69% say that having access to... Read More
Almost 3 in 4 Doctors Use Computers to Read Articles from Medical Publications
The top two tasks that the majority of doctors perform on their desktop and laptop computers are access the Internet and email, according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition. Beyond those two, we found that 87% of doctors use computers to research general medical issues... Read More
New Year, New You: The Effect of Mobile Devices on Dieting
Nearly 25 million adults have a weight loss goal of over 10 pounds, according to the 2013 MARS OTC/DTC Study. Now that it’s a new year, many Americans are focusing their resolutions on dieting and smartphones are making it easier than ever for adults to monitor their eating and exercising while on the go. We found that... Read More
Invokana is the Top Drug Advertising in Medical Journals Through November 2013
Invokana, which launched earlier this year and treats type 2 Diabetes, is the top drug product advertised in medical journals by both pages and dollars through November 2013. Xarelto, which was the top drug advertising in 2012, currently ranks second. In 2011, the product ranked 25 at this point in the year. Many of... Read More
New Year, New You: More Adults Use E-Cigarettes to Curb Smoking than Other OTC or Rx Products
Every year when the ball drops, Americans everywhere commit to their personal New Year resolutions. Many times they revolve around health, specifically exercising more, eating better or for some adults, quitting smoking. Currently, 17% of adults (39 million) say that they smoke cigarettes, according to the 2013 MARS... Read More
5 Facts about Smokers in America and How They Differ from All Adults
Almost 40 million U.S. adults say that they currently smoke cigarettes - about 17% of the population, according to the 2013 MARS OTC/DTC Study. About 17% are between 18 and 24 years old and 22% are between 25 and 34. Here are five ways smokers differ from all U.S. adults. Almost half (45%) of smokers have an unhealthy... Read More
Top Pharma Companies Advertising in Professional Health Journals through November 2013
Although Johnson & Johnson was the second ranked pharma company by ad spend in medical journals year-to-date in 2012, the company now has the #1 spot and its spend almost doubles that of Forest Laboratories (ranked #2). GlaxoSmithKline is a new addition to the top five list, with an investment of more than $10 million. T... Read More
The Top Drug Product Classes Advertising in Professional Health Journals Through November 2013
Print advertising dollars in professional health journals reached nearly $548 million through November 2013, a 4% drop year-over-year, according to Kantar Media. Cancer Therapy Products continue to be top advertising product class with almost $44 million spent year-to-date. In 2012, this class also took the top... Read More
Almost Half of Adults Researched Medications, Products or Services Online in the Last Year
Of the 175 million adults who used the Internet for health research in the past year, the majority are using the Web as empowered patients, whether it is looking for other treatments, browsing medical reviews or researching drug recalls. The chart above highlights their most common actions related to digital health... Read More