Kantar Media Healthcare Research
Doctors are Most Often Exposed to Online Patient Medical Records among Sources of Information
Online patient medical records are the top information source, in terms of frequency of exposure, among the physicians we surveyed in the Sources & Interactions Study, March 2014: Medical/Surgical Edition. Taking the second spot are prescriptions (electronic software), which is further proof of how far-reaching... Read More
Tablets as Tools for Healthcare in 2014
There are currently 86 million adults who own/use tablet devices in the U.S., according to the 2014 MARS Consumer Health Study. Unsurprisingly, 71% of device owners use tablets to access email, 56% use it watch video clips and 48% use it to catch up or post on social networks. But what actions are they taking related... Read More
Which Ailment Sufferers Are More Likely to Watch Live TV?
Suffer from migraine headaches? According to the 2014 MARS Consumer Health Study, that means you’re more likely to watch TV programming on a DVR. Currently, 76% of adults (180 million) watch live television. Further, almost all (85%) osteoporosis sufferers watch TV live and they are 12% more likely to watch live TV... Read More
TV Continues to Be the Most Recognized Healthcare Advertising Medium; But The Ways Consumers Are Watching is Changing
Almost 70% of adults say they have seen or heard healthcare-related advertising on television in the last 12 months, according to the 2014 MARS Consumer Health Study. That makes TV the most recognized healthcare advertising medium, but the ways in which adults are watching TV is rapidly changing. In the last decade,... Read More
Healthcare Advertisements & Their Impact on Consumers
Almost all adults have seen or heard some form of healthcare advertising this year, according to the 2014 MARS Consumer Health Study. But is advertising affecting their behaviors? We found that 2/3 of all adults have taken some kind of action as a result of seeing or hearing healthcare advertising. After exposure... Read More
Kantar Media's 2014 MARS Consumer Health Study
Kantar Media’s MARS Consumer Health Study helps agencies, marketers and media make better healthcare media and marketing decisions. Since 2001, it has been the only dedicated, syndicated study in the healthcare industry that provides actionable insights around consumers' multimedia consumption habits, ailment... Read More
Younger Physicians Are More Likely to Use Smartphones for Professional Purposes
The vast majority of physicians under the age 35 (93%) use a smartphone for professional purposes, according to current wave data from the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. Older physicians are less likely to use both smartphones and tablets devices for work; 59% of physicians over... Read More
Are Doctors Using Social Networks for Work?
65% of physicians use at least one of the three types of social networks listed in the study, while 35% do not use any, according to the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. This breaks down to 13% of doctors using all three types, 26% using 2 of the 3, and 26% using only 1 of the... Read More
What Information Sources Do Physicians Value for Staying Abreast of New Medical Developments?
To better understand the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 39 sources of information in helping them stay up-to-date on new medical developments. Above you’ll find the top 5 sources by... Read More
Doctors are More Likely to Use Tablets to Access/Maintain Medical Records versus Smartphones
One in in four doctors uses a tablet device to complete CME credits/units and 30% of surveyed physicians use these devices to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, March 2014: Medical/Surgical Edition. Furthermore, tablets are used by 51% of all... Read More
Johnson & Johnson is the Top Pharma Company Spending Ad Dollars in Professional Health Journals Through Q1 2014
Johnson & Johnson is the top pharma company advertising in professional health journals by dollars and pages, according to Kantar Media. The company makes up 7% of the total advertising share while Forest Laboratories comprises about 4%. Top 5 Print Ad Pharma Companies (Dollars): March 2014 #1 Johnson & Johnson – $10... Read More
Invokana is the Most Advertised Drug in Professional Health Journals through Q1 2014
Invokana, which launched in 2013 and treats type 2 Diabetes, is the top drug advertised in medical journals by both pages and dollars through Q1 2014, according to Kantar Media. Fetzima, a recently-launched drug, currently ranks second. Many of the products in the top ten launched in this year Top 5 Print Ad Drugs... Read More
Cancer Therapy Products Make Huge Investment in Medical Journal Advertising Through Q1 2014
In Q1 2014, there were a total of 22,360 ad pages purchased in professional health journals, a 1% decrease year-over-year, according to Kantar Media. Cancer therapy products took the lead spot in both pages and dollars. Oral Diabetes products continue to make larger investment in print advertising. Through the first... Read More
The Top Drug Product Classes Advertising in Professional Health Journals through Q1 2014
Print advertising dollars in professional health journals reached more than $146 million through March 2014, a 3% increase year-over-year, according to Kantar Media. Cancer Therapy Products continue to lead the product classes with nearly $10 million spent in advertising. It makes up about 7% of the total market... Read More