alejandro-alvarez
Almost Half of All Doctors Use a Tablet App for Professional Purposes
The majority of doctors (53%) are using tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2014 – Medical/Surgical Edition, and 47% of all doctors are using a tablet app for work reasons. Among doctors who are tablet users, 75% use apps for... Read More
More Than Half of Doctors Use a Professional Social Network for Work Reasons
More than two-thirds (69%) of physicians use at least one of the three types of social networks listed in the study, while 31% do not use any, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. This breaks down to 16% of doctors using all three types, 28% using 2 of the 3, and... Read More
Print Medical Journals Reach Almost All Physicians
Colleagues and medical journals (accessed via print) continue to have the highest reach among doctors, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Understandably, the most far-reaching information sources differ among physicians of various specialties. For example,... Read More
What Tasks are Physicians Performing on Their Smartphones?
One third of physicians say they use their smartphones to make prescribing decisions, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Almost half (44%) say they use these devices to find/perform clinical situations and 47% use them to reference drug data. There are particular... Read More
Majority of Physicians Use Smartphones for Work Reasons
Four in five physicians use smartphones for work reasons, according to current wave data from the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Further, almost half (49%) use both a smartphone and a tablet for work reasons. Just five years ago, only half of doctors used these devices for work,... Read More
Oncology Nurses Trail Nurse Practitioners and Physician Assistants in Use of Smartphones for Professional Purposes
As digital devices and apps continue to become more common in the healthcare space, it’s no major surprise that more nursing professionals are using these devices as well. However, there are differences. We found that while more than half of oncology nurses use their smartphones for work reasons, but they continue to... Read More
More Eyecare Professionals are Using Smartphones for Work Reasons
The percentage of eyecare professionals using their smartphones for professional purposes has shown major increases year-over-year, according to Kantar Media’s Sources & Interactions 2014 Study – Eyecare Edition. Almost four in five ophthalmologists use these digital devices for work while nearly 2/3 of optometrists do... Read More
Pharmacist Usage of Smartphones & Tablets Continues to Rise
For the first time, more than half of pharmacists report using their smartphones for professional purposes, according to Kantar Media’s Sources & Interactions 2014 Study – Pharmacy Edition. Usage has increased by 4 percentage points year-over-year. While there is still a large gap between pharmacists’ usage compared to... Read More
Pharmacists’ Internet Use for Work Reasons Remains Steady for Over Time
Pharmacists’ internet usage for professional purposes has remained very steady since 2011, according to Kantar Media’s Sources & Interactions 2014 Study – Pharmacy Edition. The majority of pharmacists are using the Internet for work at least daily with most session lasting 15 minutes or less. When compared to... Read More
The Majority of Nurse Practitioners and Physician Assistants Use Smartphones for Work
Year-over-year, there are significantly more nurse practitioners and physicians assistants using a smartphone for professional purposes, according to Kantar Media’s Sources & Interactions 2014 Study – Physician Assistants/Nurse Practitioners Edition. The percent of these healthcare professionals who use these devices... Read More
Nurse Practitioners’ and Physician Assistants’ Use of Tablets Shows Growth
About a third of nurse practitioners and physician assistants use tablet devices for professional purposes, according to Kantar Media’s Sources & Interactions Study – Physician Assistants/Nurse Practitioners Edition. This percent has stayed steady year-over-year, increasing by only a few percentage points. Among the... Read More
Doctors Most Likely to Refer to the Internet Regarding a Patient Condition after a Consult versus Before or During
Doctors consult Internet-based resources regarding a specific patient conditions immediately before a patient consult an average of 3.7 times per week, according to the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. More than half (58%) of the physicians use the Internet before a patient consult... Read More
4 in 5 Doctors Use Computers to Access or Maintain Medical Records
While the top two tasks that the majority of doctors perform on their desktop and laptop computers are accessing the Internet and email, we also found that 87% of doctors use computers to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, March 2014:... Read More
Younger Physicians Are More Likely to Use Smartphones for Professional Purposes
The vast majority of physicians under the age 35 (93%) use a smartphone for professional purposes, according to current wave data from the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. Older physicians are less likely to use both smartphones and tablets devices for work; 59% of physicians over... Read More
Doctors are More Likely to Use Tablets to Access/Maintain Medical Records versus Smartphones
One in in four doctors uses a tablet device to complete CME credits/units and 30% of surveyed physicians use these devices to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, March 2014: Medical/Surgical Edition. Furthermore, tablets are used by 51% of all... Read More
Almost 4/5 of Doctors Use Smartphones for Professional Purposes
The percentage of physicians who use smartphones for work reasons has steadily increased over the last several years but has nearly stabilized in the last six months. In the most current wave data from the Sources & Interactions Study, March 2014: Medical/Surgical Edition, we found that more than three-fourths (79%)... Read More
Are Dental Hygienists Using the Internet for Work?
While the majority of dental hygienists say that they have used the Internet for professional purposes, their usage has remained low and consistent since 2011, according to Kantar Media’s Sources & Interactions 2013 Study – Dental Hygiene Edition. Further, younger dental hygienists tend to use the Internet more... Read More
7 Insights on Key Opinion Leaders Using Digital Media for Work
Unsurprisingly, key opinion leaders are much more digital than other physicians, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more likely... Read More
Physician Usage of Email with Patient Remains Low
Only 29% of doctors say they use email to communicate with patients, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. This percentage has only increased 2% year-over-year. The age of the physicians isn’t a differentiator either. Younger doctors tend to use email to communicate... Read More
Majority of Doctors Who Have Participated in e-Detailing Say They Will Continue to Participate
About 78% of doctors that have participated in an e-detailing participation at least once in the past say that they plan to participate again in the future, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. However, 52% of doctors haven’t ever participated in a pharmaceutical... Read More