Kantar Media Healthcare Research
What Are Doctors Doing on Computers?
Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific clinical situations, according to the most recent Sources & Interactions Study, (September 2014): Medical/Surgical Edition. Further,... Read More
Website Usage & Qualitative Evaluations: December 2014 Medical/Surgical Edition
Kantar Media’s Website Usage & Qualitative Evaluations: December 2014 Medical/Surgical Edition is designed to profile physicians' usage of professional websites and their attitudes about those websites. More than 300 websites were included in this survey. This report contains the results for 24 specialties, plus Total... Read More
Doctors Using Tablets for Professional Purposes
A slim majority of doctors (53%) are using tablet devices for professional purposes, according to recent data from the Sources & Interactions Study, September 2014 – Medical/Surgical Edition, and 47% of all doctors are using a tablet app for work reasons. Among doctors who are tablet users, 75% use apps for... Read More
How often do doctors consult the Internet after meeting with a patient?
Doctors consult Internet-based resources regarding a specific patient conditions immediately after a patient consult an average of 4.4 times per week, according to the most recent edition of the Kantar Media Sources & Interactions Study (September 2014). Three in four physicians use the Internet after a patient consult... Read More
One-Third of Doctors Use a Consumer Social Network for Work Reasons
More than two-thirds (69%) of physicians use at least one of the three types of social networks listed in the study, while 31% do not use any, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. This breaks down to 16% of doctors using all three types, 28% using 2 of the 3, and... Read More
Johnson & Johnson Spent More Than $2.5 Million Advertising in Medical Journals in January 2015
Johnson & Johnson ended 2014 as the top pharma company advertising in medical journals and it's beginning 2015 in the same position. In January, Johnson & Johnson spent about $2.5 million advertising, comprising 6% of the total market share among all companies. Top 5 Print Ad Pharma Companies (Dollars): January 2015 Johns... Read More
Top Pharmaceutical Classes Advertising in Professional Health Journals in January 2015
In the first month of 2015, print advertising dollars in professional health journals reached just over $41 million, a nearly 10% decrease year-over-year, according to Kantar Media. Similar to 2014, Cancer Therapy Products (Antineoplastic Agents) took the top spot as the most advertised product class. The top product... Read More
Top Pharma Classes Advertising in Medical Journals: January 2015
There were 6,319 print advertising pages in medical journals in January 2015, a nearly 10% decrease year-over-year, according to Kantar Media. Antineoplastic agents for cancer therapy is the top drug class advertising by both pages and dollars, as it was in 2014. Further, that product class comprised about 16% of total... Read More
Over $1 Million Spent Advertising Trulicity in Medical Journals in January 2015
It's a new year, which can often mean new pharmaceuticals making big investments advertising in print medical journals. For example, Trulicity—approved in September 2014 for Type 2 Diabetes treatment—has hit the ground running with more than a million dollar print journal ad expenditure. For that investment,... Read More
Are Doctors Emailing Patients?
Only 30% of physicians say they use email to communicate with patients, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Kantar Media also found that use of email communication does not differ very much based on the age of the physician; however, physician specialty does show... Read More
Most Important Sources of Information for Doctors
To better understand the information sources doctors value, Kantar Media asks physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 40 sources of information in helping them stay up-to-date on new medical developments. In the most recent wave of data, the... Read More
How Many Doctors Use Tablets?
The majority of doctors (53%) are using tablet devices for professional purposes, according to recent data from the most recent Sources & Interactions Study – Medical/Surgical Edition. 47% of all doctors use a tablet app for work reasons. Among doctors who are tablet users, 75% use apps for medical... Read More
Digital Adoption Among Healthcare Key Opinion Leaders
Key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about key opinion leaders in order to refine digital marketing plans: KOLs are more... Read More
How Can You Reach Physicians?
Colleagues and medical journals (accessed via print) continue to have the highest reach among doctors, according to the most recent Sources & Interactions Study, Medical/Surgical Edition. Understandably, the most far-reaching information sources differ among physicians of various specialties. For example,... Read More