Infographics
Health apps/Mobile Devices in 2015 MARS Consumer Health Study
An exciting change to the MARS Consumer Health Study in 2015 is that it’s now been updated to gather info on how consumers use health-related mobile apps. The rise of mobile is well upon us and Kantar Media has taken some forward-thinking actions to make sure you know how to market to these tech-savvy consumers. Every... Read More
Using Internet for Health & Wellness in 2015 MARS Consumer Health Study
The 2015 MARS Consumer Health Study brings you information about how consumers get information on health and wellness. As you might expect, the amount of adults using the internet to access information on this topic is growing tremendously, but how much exactly? Would insights like these help build your media strategy? T... Read More
Social Media Following Habits in 2015 MARS Consumer Health Study
The 2015 MARS Consumer Health Study not only brings you data on magazine and newspaper readers, it goes a step further to shed light on social media habits associated with various media. If a consumer has built a relationship with a certain magazine or newspaper, what are the odds of that consumer actively following... Read More
Understanding the Proactive Healthcare Consumer
Healthcare has been in a state of flux in recent times. With the rise of the Affordable Care Act, everything is shifting towards personal accountability. Individuals, employers and health insurance companies are all making a bigger push for preventative healthcare measures. The new healthcare landscape demands higher... Read More
More Than Half of Physicians Reference Drug Data on Their Smartphone
Results from the March 2015 edition of Kantar Media’s Sources & Interactions: Medical/Surgical study are in! This edition shows that the top two smartphone activities (referencing drug data and finding/performing clinical calculations) increased by 9% since last year. More than half of surveyed physicians now report... Read More
Highest Spending Drug Classes through First Quarter 2015
Advertisers in professional health journals spent over $141 million January through March 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD March 2015 Antineoplastic Agents – $14.9 MM (+50%) Anticoagulants Oral – $5.6 MM (+15%) Diabetes Oral – $5.3 MM (-13%) Antivirals, Other – $4.6 MM (+104%) Diabet... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through March 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 4% of professional print ad dollars spent. Top 5... Read More
Opportunities for Marketers to Engage with Patients
The Kantar Media Consumer Health Study again demonstrates how, at each point of the healthcare information gathering process, the patient is actively engaged. Consequently, marketers have new challenges—and opportunities—to communicate their message with active healthcare consumers. This new infographic shows you where... Read More
The Internet Empowers Healthcare Decisions of Your Target Patients
170 million U.S. adults went online for health research in 2014, according to the Kantar Media 2014 Consumer Health Study. This new infographic shows you: Why do they go online? How do they go online? What do they do online? Click here to download this infographic filled with DTC advertising insights now. In addition,... Read More
New Data on E-cig Usage
This week's release of results from the CDC's 2014 National Youth Tobacco Survey is making headlines, particularly in its findings that e-cigarette use among high-school students increased nearly 800%. Why? For teens, a New York Times story reports that, "A significant share said they were using the devices to ... Read More
What Are Doctors Doing on Computers?
Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific clinical situations, according to the most recent Sources & Interactions Study, (September 2014): Medical/Surgical Edition. Further,... Read More
How often do doctors consult the Internet after meeting with a patient?
Doctors consult Internet-based resources regarding a specific patient conditions immediately after a patient consult an average of 4.4 times per week, according to the most recent edition of the Kantar Media Sources & Interactions Study (September 2014). Three in four physicians use the Internet after a patient consult... Read More
Top Pharmaceutical Classes Advertising in Professional Health Journals in January 2015
In the first month of 2015, print advertising dollars in professional health journals reached just over $41 million, a nearly 10% decrease year-over-year, according to Kantar Media. Similar to 2014, Cancer Therapy Products (Antineoplastic Agents) took the top spot as the most advertised product class. The top product... Read More
Point-of Care Advertising Infographic
Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn more about the effectiveness of point-of-care advertising. All of these statistics... Read More
The Doctor/Patient Relationship Infographic
Find out how the relationship between consumers and their healthcare professional has changed in our brand-new infographic. Do adults listen to their doctors? How do they feel about nurses and physician assistants? Click here to download this infographic and learn more about the evolving doctor/patient relationship. All... Read More
Infographic on the Multimedia Consumption Habits of Consumers
Find out how adults consume multimedia and how it's changing over time in this new infographic. How are consumers using digital devices? Are they still reading magazines? Are they being reached by healthcare advertising and how is their TV viewership evolving? Click here to download this infographic and learn how... Read More
Direct-To-Consumer Advertising Insights - Infographic
Find out where DTC advertisers spent their dollars in 2013 and how that's increased over time in our brand new infographic. We'll also share how effective their ads are and what actions consumers take due to those ads. Click here to download this infographic filled with DTC advertising insights now. Please not that all... Read More
New 2013 Consumer Healthcare Infographics!
The 2013 MARS OTC/DTC Study, which ties multimedia consumption to medical ailments, pharma brands, and many other data points, is now available. Click here to download the following infographics to get a high-level view of some of the hot topics in consumer health, including: Annual Physical Segments - How do adults... Read More
Profiling Generic Prescription Users
As more pharma marketers are trying to promote their branded products, exploring who exactly that consumer is that takes generics will be crucial. The infographic above sheds a little light on this demographic. For more data, contact us now. Read More