Dave Emery
Who’s #1? Observations on promotional claims by publishers
Kantar Media Healthcare Research audience measurement studies document journal readership, mobile and website usage and other media behaviors across a range of HCP audiences, including physicians, NPs and PAs, pharmacists, eyecare professionals, hospital executives and others.Because these are independent, syndicated... Read More
Mobile's Effect on Healthcare for Consumers and Healthcare Professionals
Mobile is changing the ways in which adults access healthcare information as well as the ways in which physicians conduct their daily professional tasks. According to the 2013 MARS OTC/DTC Study, over half of the adult population (about 129 million) own smartphones or tablets. About 49% of adults own smartphones and... Read More
Trends in Professional Healthcare Website Advertising by Pharma Companies
Online and app advertising to healthcare professionals, and HCP-targeted digital ad spend in general is increasing rapidly. For the first 9 months of 2013, ad occurrences (a measure of ad activity reported by Kantar Media’s Evaliant online ad monitoring service) increased by 31% over same period last year. On the 215+... Read More
How Are Doctors Reading Medical Journals?
While doctors increasingly rely on digital information sources, the majority still choose to read the latest issues of medical journals in print, according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition. They are decidedly multimedia information consumers: Nine in ten doctors read... Read More
Changes in Physicians' Exposure to Medical Journals
Although doctors are most often exposed to digital information sources used regularly in their daily workflow, such as online patient medical records and electronic prescription software, they are exposed to medical journals – online and in print – more than 140 times annually, making journals one of their most... Read More
Where Are Physicians Using Their Digital Devices?
Doctors are more likely to use smartphones and tablets while they are in their homes, according to Kantar Media’s 2013 Mobile Usage Study. The second most popular location to use either device was off-hours while out of the home followed by breaks/mealtimes while on duty. Although doctors are more likely to use... Read More
Medical Journals Reach Almost All Physicians
Medical journals reach 96% of all physicians, making them (in print and digital formats combined) tied as the highest reach information source. Print medical journals have more than a 90% reach among all physicians, second to only colleagues, according to the Sources & Interactions Study, September... Read More
Changes in the Value of Print and Online Medical Journals According to Doctors
Since 2008, the percentage of doctors who place high value on print medical journals as a source of information has remained stable –hovering just over 70% according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition. What has changed is the percent of physicians who give similar high value... Read More
What Sources of Information are Reaching More Physicians?
Colleagues and medical journals (accessed via print) are the information sources with the highest reach among doctors, according to the Kantar Media Sources & Interactions: March 2013 Medical/Surgical Edition. Colleagues also rank as the top information source in terms of exposure and importance among the doctors... Read More
1 in 4 Doctors Use Tablets to Read Medical Publications
What professional tasks are doctors performing on their tablet devices? The most commonly performed professional tasks on tablets by all physicians surveyed are access Internet and use email, according to the Kantar Media Sources & Interactions Study: March 2013 Medical/Surgical Edition. Of the 25 professional tasks... Read More
47% of Doctors Have Participated in e-Detailing at Least Once
Nearly half of the physicians surveyed in the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition say that have participated in a pharmaceutical manufacturer e-detail presentation. About 8% participated in e-detailing within the last month, 13% participated 1-3 months ago, 6% participated... Read More
Will Doctors Who Have Participated in e-Detailing Continue to Participate?
More than three in four physicians that have participated in e-detailing say they will participate again in the future, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. Yet 53% of doctors haven’t ever participated in a pharmaceutical manufacturer e-detail presentation,... Read More
7 Takeaways on Key Opinion Leaders Using Digital Media
Key opinion leaders are physicians who influence their peers' medical practice decisions, so perhaps it’s not shocking that they are much more digitally-savvy, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. Here are 7 key facts pharma marketers and healthcare agencies n... Read More
Last Chance to Enter MM&M Awards
Something you might be interested in; Friday is the last day to submit your entry for a 2013 MM&M Award. The competition is open to all agencies, clients, production companies, studios or other firms that produce or publish healthcare marketing materials or content.All submissions are reviewed and scored by a panel of... Read More
Web Marketing Association's Competition for the Best Healthcare Website of 2013
Here’s some news we saw that might be of interest to those of you who manage, own or develop healthcare websites. The Web Marketing Association is looking for the best healthcare websites in the world as part of their 17th annual international WebAward Competition. The WebAwards contest spans nearly 100... Read More
How is Sources & Interactions Data Collected?
The data in Sources & Interactions: Medical/Surgical Edition are comprised of two six month data collection periods, to help prevent seasonal bias, and allow for the most up-to-date reading possible on use of emerging technology/media. Full-year results are comprised of data from the current data collection... Read More
Social Media Continues to Be a Health Resource for Consumers
In the past year, 165 million adults used the Internet for health research. Of those: Nearly 87 million (53%) said that social networking was a reason for accessing the Internet in last 30 days. 6 million (4%) used Facebook or Twitter to obtain/research healthcare information. More than half (55%) of U.S. Internet users... Read More
Media Consumption Insights from Kantar Media's 2012 MARS OTC/DTC Study
According to the Kantar Media's 2012 MARS OTC/DTC Study, close to 80% (184 million) of U.S. adults now own a device that can access the Internet—whether it's a desktop PC, laptop, tablet, e-reader or smartphone. Understanding how these consumers use those devices and how they engage with media brands is an... Read More
How Physicians Consume Medical Journals
As part of the Sources & Interactions Study, Kantar Media surveyed nearly 1,600 physicians in 21 specialties to gather insight into their media consumption habits and which media succeed at capturing their attention. We asked which versions of the most recent issue of medical journals they've read, explored whether... Read More