Kantar Media Healthcare Research
Health and Wellness Research Goes Digital, But Differs by Device
When it comes to looking up information related to one’s health or ailments, it’s all about digital. Almost all adults (92%) use a desktop/laptop for health research, according to Kantar Media’s 2014 MARS Online Behavior Study. When it comes to devices on the go, 51% use smartphones and 34% use tablets for health... Read More
Health Research on Social Media is on the Rise
As more adults turn to social media sites like Facebook, Twitter and Pinterest, and post personal information, it’s not too surprising that they are also using these platforms to research health information. There has been a 25% increase in social media use for healthcare research in the last two years, according to Kant... Read More
Almost Everyone Goes Online for Health Research
More adults are using the Internet as one of their primary research tools when it comes to information about their health. Almost all (9 in 10) online adults have used the internet for health research in the past year, according to Kantar Media’s 2014 MARS Online Behavior Study. Of those: 83% say, “The internet provides... Read More
Three in Ten Physicians Use Email to Communicate with Patients
Only 30% of physicians say they use email to communicate with patients, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. This percentage has not changed over the last six months. We also found that use of email communication does not differ very much based on the age of the... Read More
Magazines and Health Information Websites More Likely To Motivate Doctor Discussions
With all the resources available, it isn’t surprising that 3 out of 4 US adults have conducted some type of research about a particular health condition in the past year, according to Kantar Media’s 2014 MARS Online Behavior Study. Besides their doctor, consumers are more likely to reach out to those close to them -... Read More
Almost Half of All Doctors Use a Tablet App for Professional Purposes
The majority of doctors (53%) are using tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2014 – Medical/Surgical Edition, and 47% of all doctors are using a tablet app for work reasons. Among doctors who are tablet users, 75% use apps for... Read More