Attitudinal and Behavioral Insights
Physician Attitudes toward Print advertising are Mostly Positive
According to Kantar Media's Sources & Interactions Study, September 2015: Medical/Surgical Edition, 43% of physicians feel that ads in print medical journals are a necessary compromise because they keep costs down. What is perhaps even more optimistic is that 48% said ads are a useful component in journals. Only 7% that... Read More
Physicians Have Positive Attitudes toward Exposure to Advertising at Meetings and Conferences
Overall, 87% of physicians surveyed in Kantar Media's Sources & Interactions Study, September 2015: Medical/Surgical Edition said they attended some type of meeting/conference or convention at least once a year. Furthermore, the average number of meetings attended by a physician is around 1.8 per year. When asked how... Read More
Type-2 Diabetes: Related Conditions and Treatments
Among the 26 million U.S. adults who have type 2 diabetes, more than 8 in 10 report that they have also experienced some type of diabetes-related complication or condition, according to the 2015 MARS Consumer Health study. The top 3 diabetes-related conditions are: 64% Hypertension/High blood pressure 42% Diabetic nerve pain 37... Read More
Type 2 Diabetes and the Battle with Obesity
According to the 2015 MARS Consumer Health Study, 84% of the 31.4 million U.S. adults with diabetes suffer from type 2 diabetes. The MARS Study reveals that: Adults with type 2 diabetes are 108% more likely to be classified as obese (BMI of 30 or greater) than those who do not have this condition Adults with type 2... Read More
Mobile Device Usage: October 2015 Medical/Surgical Edition
Kantar Media’s Mobile Device Usage study profiles physicians’ professional activities and behaviors related to smartphones, tablets, and mobile apps, including usage data on 83 specific medical content/journal apps. This new study, released in October 2015, surveyed 1,802 doctors in 15 key specialties. This report... Read More
More Than Half of Doctors Use Tablets for Work Reasons
More than half of surveyed doctors (53%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2015: Medical/Surgical Edition. This number has been steady for the past two years. However, the amount of physicians using tablets for professional or... Read More
Professional Usage of Smartphones by Doctors
Four in five physicians (84%) use smartphones for work reasons, according to current wave data from the Sources & Interactions Study, September 2015: Medical/Surgical Edition. Over half (51%) use both a smartphone and a tablet for work reasons. Six years ago, only half of doctors used these devices for work, but now... Read More
Sources & Interactions: September 2015 Medical/Surgical Edition
The September 2015 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients. This new release includes some notable upgrades to the Sources & Interactions study and format, including: New content Perceptions on advertising in print and in-person Deeper insights on online activities and the... Read More
Understanding US Adults Who Change Their Health Insurance Plans
According to the 2015 MARS Consumer Health Study, 14% of U.S. adults with health insurance say they changed plans in the past 12 months. 1 in 3 respondents said that they switched health plans because an employer changed providers or plan offers. Another 21% of insured adults moved to a different plan due to job loss... Read More
Multimedia Habits of Uninsured Adults
Nearly nine out of ten US adults claim to have health insurance and that number continues to grow. But what about those who are still uninsured? According to the 2015 MARS Consumer Health Study, the biggest reason for not having coverage is financial: 48% say that health insurance costs too much. Among other... Read More
Who are Rx Purchasers and Where Do They Buy Medication?
The 2015 MARS Consumer Health Study shows us that drug stores live up to their name with nearly half of the 170 million Rx purchasers buying medication, whether Rx or OTC, at chain retail stores. Perhaps because of the convenience of one-stop shopping, almost 40% have made similar purchases at their local supermarket,... Read More
Healthcare Advertisements & Their Impact on Consumers
167 million adults have seen or heard healthcare advertising in the last 12 months, according to the 2015 MARS Consumer Health Study. The chart above shows where these adults have seen or heard healthcare advertising. 3 out of 4 have seen or heard healthcare advertising on television and more than half have seen or... Read More
Today's Consumer Still Values Healthcare Professionals
8 out of 10 adults have seen one or more medical professionals in the last 12 months, according to the 2015 MARS Consumer Health Study. This group of adults values their healthcare professional, whether it’s doctors (93%), nurses/physician assistants (85%) or pharmacists (85%). Nearly 2 out of 3 of these adults have an... Read More
Most Common Pains Reported to Physicians
The 2015 Pain Medicine Readership Study is new to Kantar Media Healthcare Research this year, bringing information related to various painful ailments, treatments and procedures. Our goal is to provide unbiased data about Pain Medicine media to assist publishers, editors, advertisers and marketing personnel. We... Read More
Who is the Mobile Health Consumer?
The 2015 MARS Consumer Health Study has unique information about mobile health consumers – US adults that have used a smartphone or tablet for health-related activities in the last 30 days. Here's what we we've uncovered about this group: 63% female Median age is 35 53% more likely to be a parent to a child under age 18 95%... Read More
5 Facts for Marketers about Adults with Dry Skin/Eczema
37 million adults say they have or had dry skin/eczema in the last 12 months, according to the 2015 MARS Consumer Health Study. Of the 18 million adults who have been professionally diagnosed with dry skin/eczema/rosacea, 44% are treating it with a non-prescription product, 43% are treating it with Rx and only 10% are... Read More
Profiling Adults with Irritable Bowel Syndrome
12 million adults say they have or have had Irritable Bowel Syndrome (IBS) in the last 12 months, according to the 2015 MARS Consumer Health Study. Of the 68% of adults who have been professionally diagnosed with IBS, 43% are treating it with Rx, 32% are treating it with a non-prescription product and 18% are not... Read More
MARS Consumer Health Study 2015: Urgent Care Centers
The 2015 edition of the MARS Consumer Health Study includes data on the facilities that healthcare consumers visit most frequently. These insights can help you better understand where patients are seeking treatment and help you better focus your advertising strategies. For instance, we know that 12% of adults reported... Read More
How Do Online Health Info Seekers Feel About the Internet as a Research Tool?
About 70% of adults who have used the Internet for health-related activities in the last 30 days say they feel the Internet provides them with a wealth of resources when they are searching for health and wellness information, according to the 2015 MARS Consumer Health Study. Among adults that have used the Internet for... Read More
MARS Consumer Health Study: Actions Taken After Seeing a Medical Professional
It's no mystery that doctors are a major influence in consumer actions, but is your media strategy accounting for what patients do after visiting their physicians? The 2015 MARS Consumer Health Study has specific information about what actions consumers take after seeing medical professionals that can help you better... Read More