Kantar Media Healthcare Research
Physicians Have Positive Attitudes toward Exposure to Advertising at Meetings and Conferences
Overall, 87% of physicians surveyed in Kantar Media's Sources & Interactions Study, September 2015: Medical/Surgical Edition said they attended some type of meeting/conference or convention at least once a year. Furthermore, the average number of meetings attended by a physician is around 1.8 per year. When asked how... Read More
Type-2 Diabetes: Related Conditions and Treatments
Among the 26 million U.S. adults who have type 2 diabetes, more than 8 in 10 report that they have also experienced some type of diabetes-related complication or condition, according to the 2015 MARS Consumer Health study. The top 3 diabetes-related conditions are: 64% Hypertension/High blood pressure 42% Diabetic nerve pain 37... Read More
Doctors Rank Professional Portals as Most Important Information Source
Professional portals were used by 93% of doctors on an average of 140.9 times annually. Professional portals are support platforms where physicians can connect with one another to evaluate clinical decisions – popular examples include UpToDate and Medscape. They are also the top information source in terms of... Read More
Type 2 Diabetes and the Battle with Obesity
According to the 2015 MARS Consumer Health Study, 84% of the 31.4 million U.S. adults with diabetes suffer from type 2 diabetes. The MARS Study reveals that: Adults with type 2 diabetes are 108% more likely to be classified as obese (BMI of 30 or greater) than those who do not have this condition Adults with type 2... Read More