Professional Insights
Physician Attitudes toward Print advertising are Mostly Positive
According to Kantar Media's Sources & Interactions Study, September 2015: Medical/Surgical Edition, 43% of physicians feel that ads in print medical journals are a necessary compromise because they keep costs down. What is perhaps even more optimistic is that 48% said ads are a useful component in journals. Only 7% that... Read More
Physicians Have Positive Attitudes toward Exposure to Advertising at Meetings and Conferences
Overall, 87% of physicians surveyed in Kantar Media's Sources & Interactions Study, September 2015: Medical/Surgical Edition said they attended some type of meeting/conference or convention at least once a year. Furthermore, the average number of meetings attended by a physician is around 1.8 per year. When asked how... Read More
Doctors Rank Professional Portals as Most Important Information Source
Professional portals were used by 93% of doctors on an average of 140.9 times annually. Professional portals are support platforms where physicians can connect with one another to evaluate clinical decisions – popular examples include UpToDate and Medscape. They are also the top information source in terms of... Read More
Mobile Device Usage: October 2015 Medical/Surgical Edition
Kantar Media’s Mobile Device Usage study profiles physicians’ professional activities and behaviors related to smartphones, tablets, and mobile apps, including usage data on 83 specific medical content/journal apps. This new study, released in October 2015, surveyed 1,802 doctors in 15 key specialties. This report... Read More
More Than Half of Doctors Use Tablets for Work Reasons
More than half of surveyed doctors (53%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2015: Medical/Surgical Edition. This number has been steady for the past two years. However, the amount of physicians using tablets for professional or... Read More
Top Categories Advertising in Print Medical Journals through September 2015 (by Pages)
Advertisers in professional health journals purchased 72,057 total ad pages through September 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up 13% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Professional Usage of Smartphones by Doctors
Four in five physicians (84%) use smartphones for work reasons, according to current wave data from the Sources & Interactions Study, September 2015: Medical/Surgical Edition. Over half (51%) use both a smartphone and a tablet for work reasons. Six years ago, only half of doctors used these devices for work, but now... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through September 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up over 5% of the total advertising share while its next closest competitor, Gilead Healthcare, holds nearly 3% of professional print ad dollars spent. ... Read More
Highest Spending Drug Classes through September 2015
Advertisers in professional health journals spent almost $460 million January through September 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD September 2015 Antineoplastic Agents – $46.6 MM (+30.4%) Anticoagulants Oral – $18.3 MM (+31.4%) Diabetes Insulin – $17.3 MM (+148.7%)Antivirals,... Read More
Top 5 Drugs Advertising in Professional Health Journals through September 2015
Print advertising dollars in professional health journals reached almost $460 million through September 2015, over a 2% increase year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through September 2015, only three were on the list at this time in 2014. Top... Read More
Sources & Interactions: September 2015 Medical/Surgical Edition
The September 2015 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients. This new release includes some notable upgrades to the Sources & Interactions study and format, including: New content Perceptions on advertising in print and in-person Deeper insights on online activities and the... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through July 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up almost 6% of the total advertising share while its next closest competitor, Gilead Healthcare, holds nearly 3% of professional print ad... Read More
Sources & Interactions Study: Eyecare Edition
Kantar Media’s Sources & Interactions™ Studies provide a detailed examination of the online and mobile activities of healthcare professionals. We've got a comprehensive overview of information sources that includes traditional media, emerging media, and more. Our Eyecare Edition of the Sources & Interactions™ Study... Read More
Who’s #1? Observations on promotional claims by publishers
Kantar Media Healthcare Research audience measurement studies document journal readership, mobile and website usage and other media behaviors across a range of HCP audiences, including physicians, NPs and PAs, pharmacists, eyecare professionals, hospital executives and others.Because these are independent, syndicated... Read More
Highest Spending Drug Classes through June 2015
Advertisers in professional health journals spent almost $300 million January through June 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD June 2015 Antineoplastic Agents – $31.8 MM (+41.5%) Anticoagulants Oral – $12.3 MM (+17.7%) Diabetes Oral – $10.6 MM (-16.5%) Diabetes Insulin – $9.6 MM... Read More
Top 5 Drugs Advertising in Professional Health Journals through June 2015
Print advertising dollars in professional health journals reached almost $300 million through June 2015, a 1.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through June 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through June 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 47,007 total ad pages through June 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Top Categories Advertising in Print Medical Journals through May 2015 (by Pages)
Advertisers in professional health journals purchased 38,804 total ad pages through May 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Highest Spending Drug Classes through May 2015
Advertisers in professional health journals spent over $248 million January through May 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD May 2015 Antineoplastic Agents – $26.3 MM (+47.9%) Anticoagulants Oral – $10.3 MM (+19.3%) Diabetes Oral – $8.8 MM (-15.9%) Diabetes Insulin – $7.8 MM (+106.9%) An... Read More