Kantar Media Healthcare Research
Multimedia Habits of Uninsured Adults
Nearly nine out of ten US adults claim to have health insurance and that number continues to grow. But what about those who are still uninsured? According to the 2015 MARS Consumer Health Study, the biggest reason for not having coverage is financial: 48% say that health insurance costs too much. Among other... Read More
Sources & Interactions Study: Eyecare Edition
Kantar Media’s Sources & Interactions™ Studies provide a detailed examination of the online and mobile activities of healthcare professionals. We've got a comprehensive overview of information sources that includes traditional media, emerging media, and more. Our Eyecare Edition of the Sources & Interactions™ Study... Read More
Who’s #1? Observations on promotional claims by publishers
Kantar Media Healthcare Research audience measurement studies document journal readership, mobile and website usage and other media behaviors across a range of HCP audiences, including physicians, NPs and PAs, pharmacists, eyecare professionals, hospital executives and others.Because these are independent, syndicated... Read More
How Do Consumers Pay for Prescriptions?
The chart below shows how prescription drug purchasers pay for their medications. Prescription drugs can be expensive and individuals who use grocery stores to fill prescriptions are 76% more likely to take advantage of savings offers such as coupons, rebates, or loyalty cards. For those who have insurance plans with... Read More
Who are Rx Purchasers and Where Do They Buy Medication?
The 2015 MARS Consumer Health Study shows us that drug stores live up to their name with nearly half of the 170 million Rx purchasers buying medication, whether Rx or OTC, at chain retail stores. Perhaps because of the convenience of one-stop shopping, almost 40% have made similar purchases at their local supermarket,... Read More