Kantar Media Healthcare Research
Using Internet for Health & Wellness in 2015 MARS Consumer Health Study
The 2015 MARS Consumer Health Study brings you information about how consumers get information on health and wellness. As you might expect, the amount of adults using the internet to access information on this topic is growing tremendously, but how much exactly? Would insights like these help build your media strategy? T... Read More
Multitasking in 2015 MARS Consumer Health Study
Did you know that you might not be getting the most out of your TV advertising? In these times advertisers are competing with many distractions, but the 2015 MARS Consumer Health Study brings you insights on how consumers view TV ads. Results show that half of adults engage in multitasking while watching TV. It's... Read More
Top Categories Advertising in Print Medical Journals through May 2015 (by Pages)
Advertisers in professional health journals purchased 38,804 total ad pages through May 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Highest Spending Drug Classes through May 2015
Advertisers in professional health journals spent over $248 million January through May 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD May 2015 Antineoplastic Agents – $26.3 MM (+47.9%) Anticoagulants Oral – $10.3 MM (+19.3%) Diabetes Oral – $8.8 MM (-15.9%) Diabetes Insulin – $7.8 MM (+106.9%) An... Read More
Social Media Following Habits in 2015 MARS Consumer Health Study
The 2015 MARS Consumer Health Study not only brings you data on magazine and newspaper readers, it goes a step further to shed light on social media habits associated with various media. If a consumer has built a relationship with a certain magazine or newspaper, what are the odds of that consumer actively following... Read More
Print and Digital Reach in the 2015 MARS Consumer Health Study
The 2015 MARS Consumer Health Study brings you specific and valuable insights from 95 different magazine titles. In addition to measuring printed paper and digital issues, we also measured magazine websites. In order to provide a measurement with all platforms on an equal base, we calculated a monthly number for all... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through May 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top 5 Drugs Advertising in Professional Health Journals through May 2015
Print advertising dollars in professional health journals reached over $248 million through May 2015, a 2.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through March 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Understanding the Proactive Healthcare Consumer
Healthcare has been in a state of flux in recent times. With the rise of the Affordable Care Act, everything is shifting towards personal accountability. Individuals, employers and health insurance companies are all making a bigger push for preventative healthcare measures. The new healthcare landscape demands higher... Read More
2015 Pain Medicine Readership Study
The new 2015 Pain Medicine Readership study is the latest release from Kantar Media Healthcare Research and is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating Pain Medicine media... Read More
Habits of Physicians Posting for Professional Purposes
In previous posts we've uncovered some some specific insights about physicians and their professional social network usage. When it comes to posting on social media in a professional capacity, there are certain trends we can notice. We know that a doctor sharing an article is much more likely to be embracing new... Read More
Who are the Physicians Posting to Social Media for Professional Purposes?
In our last post, we discussed the number of physicians who are posting to social media for professional uses. Kantar Media's Sources and Interactions Study measures this information, and the recently released March 2015 data brings insights about what it all means for you. You might think that physicians with the... Read More
Physicians Posting on Social Networks for Professional Purposes
Kantar Media's Sources and Interactions Study is one of the leading ways to measure medical professionals and their relationships with various media and sources of information. Among the sources studied are social networks, an increasingly important tool for professional purposes. The March 2015 edition of the Sources... Read More
Physicians Using Tablets for CME Credits, Research, Accessing Medical Records
27% of doctors use a tablet device to complete CME credits/units and one out of three of the surveyed physicians use these devices to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, March 2015: Medical/Surgical Edition. Furthermore, tablets are used by 55%... Read More
Doctors are Most Often Exposed to Online Patient Medical Records among Sources of Information
Online patient medical records are the top information source, in terms of frequency of exposure, among the physicians we surveyed in the Sources & Interactions Study, March 2015: Medical/Surgical Edition. Taking the second spot are prescriptions (electronic software), which is further proof of how far-reaching... Read More
What Types of Professional Tablet Apps Are Doctors Using?
More than half of physicians (56%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. Furthermore, 50% of doctors are using a mobile app on their tablets for work reasons, up 11% over last year’s findings. Usage of... Read More
5 Facts about the Digital Behaviors of Key Opinion Leaders
Predictably, key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more... Read More