Multimedia Audience Measurement
Sources & Interactions: September 2015 Medical/Surgical Edition
The September 2015 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients. This new release includes some notable upgrades to the Sources & Interactions study and format, including: New content Perceptions on advertising in print and in-person Deeper insights on online activities and the... Read More
Sources & Interactions Study: Eyecare Edition
Kantar Media’s Sources & Interactions™ Studies provide a detailed examination of the online and mobile activities of healthcare professionals. We've got a comprehensive overview of information sources that includes traditional media, emerging media, and more. Our Eyecare Edition of the Sources & Interactions™ Study... Read More
Who’s #1? Observations on promotional claims by publishers
Kantar Media Healthcare Research audience measurement studies document journal readership, mobile and website usage and other media behaviors across a range of HCP audiences, including physicians, NPs and PAs, pharmacists, eyecare professionals, hospital executives and others.Because these are independent, syndicated... Read More
Profiles of Vitamin Consumers
Here at Kantar Media we have created profiles for three specific types of vitamin consumers: Those who have taken Centrum, Emergen-C or One-A-Day within the past twelve months, based on the MARS Consumer Health survey of roughly 22,000 U.S. consumers. These findings can help marketers and media companies better... Read More
Multitasking in 2015 MARS Consumer Health Study
Did you know that you might not be getting the most out of your TV advertising? In these times advertisers are competing with many distractions, but the 2015 MARS Consumer Health Study brings you insights on how consumers view TV ads. Results show that half of adults engage in multitasking while watching TV. It's... Read More
Print and Digital Reach in the 2015 MARS Consumer Health Study
The 2015 MARS Consumer Health Study brings you specific and valuable insights from 95 different magazine titles. In addition to measuring printed paper and digital issues, we also measured magazine websites. In order to provide a measurement with all platforms on an equal base, we calculated a monthly number for all... Read More
Understanding the Proactive Healthcare Consumer
Healthcare has been in a state of flux in recent times. With the rise of the Affordable Care Act, everything is shifting towards personal accountability. Individuals, employers and health insurance companies are all making a bigger push for preventative healthcare measures. The new healthcare landscape demands higher... Read More
2015 Pain Medicine Readership Study
The new 2015 Pain Medicine Readership study is the latest release from Kantar Media Healthcare Research and is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating Pain Medicine media... Read More
Physicians Using Tablets for CME Credits, Research, Accessing Medical Records
27% of doctors use a tablet device to complete CME credits/units and one out of three of the surveyed physicians use these devices to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, March 2015: Medical/Surgical Edition. Furthermore, tablets are used by 55%... Read More
Doctors are Most Often Exposed to Online Patient Medical Records among Sources of Information
Online patient medical records are the top information source, in terms of frequency of exposure, among the physicians we surveyed in the Sources & Interactions Study, March 2015: Medical/Surgical Edition. Taking the second spot are prescriptions (electronic software), which is further proof of how far-reaching... Read More
What Types of Professional Tablet Apps Are Doctors Using?
More than half of physicians (56%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. Furthermore, 50% of doctors are using a mobile app on their tablets for work reasons, up 11% over last year’s findings. Usage of... Read More
What Information Sources Do Physicians Value for Staying Abreast of New Medical Developments?
To better understand the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 40 sources of information in helping them stay up-to-date on new medical developments. Above you’ll find the top 5 sources by... Read More
Sources & Interactions, March 2015: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer detailed research on healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. Sources & Interactions... Read More
What Are Doctors Doing on Computers?
Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific clinical situations, according to the most recent Sources & Interactions Study, (September 2014): Medical/Surgical Edition. Further,... Read More
Website Usage & Qualitative Evaluations: December 2014 Medical/Surgical Edition
Kantar Media’s Website Usage & Qualitative Evaluations: December 2014 Medical/Surgical Edition is designed to profile physicians' usage of professional websites and their attitudes about those websites. More than 300 websites were included in this survey. This report contains the results for 24 specialties, plus Total... Read More
Doctors Using Tablets for Professional Purposes
A slim majority of doctors (53%) are using tablet devices for professional purposes, according to recent data from the Sources & Interactions Study, September 2014 – Medical/Surgical Edition, and 47% of all doctors are using a tablet app for work reasons. Among doctors who are tablet users, 75% use apps for... Read More
How often do doctors consult the Internet after meeting with a patient?
Doctors consult Internet-based resources regarding a specific patient conditions immediately after a patient consult an average of 4.4 times per week, according to the most recent edition of the Kantar Media Sources & Interactions Study (September 2014). Three in four physicians use the Internet after a patient consult... Read More
One-Third of Doctors Use a Consumer Social Network for Work Reasons
More than two-thirds (69%) of physicians use at least one of the three types of social networks listed in the study, while 31% do not use any, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. This breaks down to 16% of doctors using all three types, 28% using 2 of the 3, and... Read More
Drug Class Movers & Shakers Advertising in Professional Health Journals through July 2013
The drug product category Diabetes Oral is one of the fastest growing in terms of advertising in professional health journals (dollars) year-to-date. At this time in 2012, the category ranked #9 and in 2011, it ranked #13. Now it is #3 on the list with more than $9 million spent. Among the top 20 drug classes... Read More
Optician Demographic Data from Kantar Media’s Eyecare Readership Study
As part of our Eyecare Readership Study, we provide data on publication readership of opticiians to assist publishers, editors, advertising and marketing personnel with the task of evaluating eyecare publications. We also look at demographic data related to this group. Here are five data points from this year’s study. On... Read More