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Highest Spending Drug Classes through September 2015
Advertisers in professional health journals spent almost $460 million January through September 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD September 2015 Antineoplastic Agents – $46.6 MM (+30.4%) Anticoagulants Oral – $18.3 MM (+31.4%) Diabetes Insulin – $17.3 MM (+148.7%)Antivirals,... Read More
Top 5 Drugs Advertising in Professional Health Journals through September 2015
Print advertising dollars in professional health journals reached almost $460 million through September 2015, over a 2% increase year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through September 2015, only three were on the list at this time in 2014. Top... Read More
Sources & Interactions: September 2015 Medical/Surgical Edition
The September 2015 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients. This new release includes some notable upgrades to the Sources & Interactions study and format, including: New content Perceptions on advertising in print and in-person Deeper insights on online activities and the... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 54,567 total ad pages through July 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Top 5 Drugs Advertising in Professional Health Journals through July 2015
Print advertising dollars in professional health journals reached almost $350 million through July 2015, a 0.5% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through July 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Understanding US Adults Who Change Their Health Insurance Plans
According to the 2015 MARS Consumer Health Study, 14% of U.S. adults with health insurance say they changed plans in the past 12 months. 1 in 3 respondents said that they switched health plans because an employer changed providers or plan offers. Another 21% of insured adults moved to a different plan due to job loss... Read More
Sources & Interactions Study: Eyecare Edition
Kantar Media’s Sources & Interactions™ Studies provide a detailed examination of the online and mobile activities of healthcare professionals. We've got a comprehensive overview of information sources that includes traditional media, emerging media, and more. Our Eyecare Edition of the Sources & Interactions™ Study... Read More
How Do Consumers Pay for Prescriptions?
The chart below shows how prescription drug purchasers pay for their medications. Prescription drugs can be expensive and individuals who use grocery stores to fill prescriptions are 76% more likely to take advantage of savings offers such as coupons, rebates, or loyalty cards. For those who have insurance plans with... Read More
Who are Rx Purchasers and Where Do They Buy Medication?
The 2015 MARS Consumer Health Study shows us that drug stores live up to their name with nearly half of the 170 million Rx purchasers buying medication, whether Rx or OTC, at chain retail stores. Perhaps because of the convenience of one-stop shopping, almost 40% have made similar purchases at their local supermarket,... Read More
Highest Spending Drug Classes through June 2015
Advertisers in professional health journals spent almost $300 million January through June 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD June 2015 Antineoplastic Agents – $31.8 MM (+41.5%) Anticoagulants Oral – $12.3 MM (+17.7%) Diabetes Oral – $10.6 MM (-16.5%) Diabetes Insulin – $9.6 MM... Read More
Healthcare Advertisements & Their Impact on Consumers
167 million adults have seen or heard healthcare advertising in the last 12 months, according to the 2015 MARS Consumer Health Study. The chart above shows where these adults have seen or heard healthcare advertising. 3 out of 4 have seen or heard healthcare advertising on television and more than half have seen or... Read More
Retail Clinic Patients are More Likely to View Drug Review/Ratings Websites
The 2015 MARS Consumer Health Study has new data specific to healthcare facilities. According to the study, 1 in every 10 adults that received medical or health-related services in the last 12 months did so at a retail health or in-store clinic. Of these adults, 82% said they used the internet in the last 30 days for... Read More
Top 5 Drugs Advertising in Professional Health Journals through June 2015
Print advertising dollars in professional health journals reached almost $300 million through June 2015, a 1.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through June 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through June 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 47,007 total ad pages through June 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Today's Consumer Still Values Healthcare Professionals
8 out of 10 adults have seen one or more medical professionals in the last 12 months, according to the 2015 MARS Consumer Health Study. This group of adults values their healthcare professional, whether it’s doctors (93%), nurses/physician assistants (85%) or pharmacists (85%). Nearly 2 out of 3 of these adults have an... Read More
Most Common Pains Reported to Physicians
The 2015 Pain Medicine Readership Study is new to Kantar Media Healthcare Research this year, bringing information related to various painful ailments, treatments and procedures. Our goal is to provide unbiased data about Pain Medicine media to assist publishers, editors, advertisers and marketing personnel. We... Read More
Who is the Mobile Health Consumer?
The 2015 MARS Consumer Health Study has unique information about mobile health consumers – US adults that have used a smartphone or tablet for health-related activities in the last 30 days. Here's what we we've uncovered about this group: 63% female Median age is 35 53% more likely to be a parent to a child under age 18 95%... Read More
5 Facts for Marketers about Adults with Dry Skin/Eczema
37 million adults say they have or had dry skin/eczema in the last 12 months, according to the 2015 MARS Consumer Health Study. Of the 18 million adults who have been professionally diagnosed with dry skin/eczema/rosacea, 44% are treating it with a non-prescription product, 43% are treating it with Rx and only 10% are... Read More
Profiling Adults with Irritable Bowel Syndrome
12 million adults say they have or have had Irritable Bowel Syndrome (IBS) in the last 12 months, according to the 2015 MARS Consumer Health Study. Of the 68% of adults who have been professionally diagnosed with IBS, 43% are treating it with Rx, 32% are treating it with a non-prescription product and 18% are not... Read More