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Highest Spending Drug Classes through September 2015
Advertisers in professional health journals spent almost $460 million January through September 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD September 2015 Antineoplastic Agents – $46.6 MM (+30.4%) Anticoagulants Oral – $18.3 MM (+31.4%) Diabetes Insulin – $17.3 MM (+148.7%)Antivirals,...Top 5 Drugs Advertising in Professional Health Journals through September 2015
Print advertising dollars in professional health journals reached almost $460 million through September 2015, over a 2% increase year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through September 2015, only three were on the list at this time in 2014. Top...Sources & Interactions: September 2015 Medical/Surgical Edition
The September 2015 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients. This new release includes some notable upgrades to the Sources & Interactions study and format, including: New content Perceptions on advertising in print and in-person Deeper insights on online activities and the...
Tuesday, September 8, 2015
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 54,567 total ad pages through July 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Top 5 Drugs Advertising in Professional Health Journals through July 2015
Print advertising dollars in professional health journals reached almost $350 million through July 2015, a 0.5% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through July 2015, only three were on the list at this time in 2014. Top 5 Print Ad...
Tuesday, September 1, 2015
Understanding US Adults Who Change Their Health Insurance Plans
According to the 2015 MARS Consumer Health Study, 14% of U.S. adults with health insurance say they changed plans in the past 12 months. 1 in 3 respondents said that they switched health plans because an employer changed providers or plan offers. Another 21% of insured adults moved to a different plan due to job loss... Read More