Retail Clinic Patients are More Likely to View Drug Review/Ratings Websites

by Client Services

The 2015 MARS Consumer Health Study has new data specific to healthcare facilities.  According to the study, 1 in every 10 adults that received medical or health-related services in the last 12 months did so at a retail health or in-store clinic. Of these adults, 82% said they used the internet in the last 30 days for some type of health or wellness activity.

When seeking healthcare information online, adults that received services at a retail clinic are 46% more likely than the average adult to use drug review/ratings websites. Other online information sources this group is more likely to view include reference websites with user-generated content (e.g. Wikipedia), insurance provider websites, and diet or fitness websites. 

Would having specific insights like this benefit your agency? Using data from this study can help marketers better understand ailment sufferers, treatments and how to best reach them. For more information about accessing full study results, contact us here.

The 2015 MARS Consumer Health Study helps the industry make better decisions about how to incorporate online data into pharmaceutical and OTC marketing strategies. The MARS Consumer Health Study has updated its methodology to online data collection, while still maintaining an offline component to measure ailments, media consumption and demographics across the entire U.S. adult population.