Kantar Media Healthcare Research
Johnson & Johnson Spent Almost $23 Million Advertising in Print Medical Journals Through July 2014
Johnson & Johnson continues to be the top pharma company advertising its products in professional health journals through July 2014, according to Kantar Media. Johnson & Johnson makes up 7% of the total advertising share. GlaxoSmithKline is the second company on the list, but has spent less than half of Johnson &... Read More
Cancer Therapy Products Spend More Than $25 Million Advertising in Print Medical Journals
Print advertising dollars in professional health journals reached more than $342 million through July 2014, a 1% increase year-over-year, according to Kantar Media. The leading product class continues to be Cancer Therapy Products with more than $25 million spent in advertising in print medical journals. This class... Read More
Cancer Therapy Products Make Up 9% of Medical Journal Ad Pages Through July 2014
There were more than 53,094 advertising pages purchased in medical journals through July 2014, a 2% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars, followed by Diabetes Oral Products, which were... Read More
Invokana is the Top Advertised Drug in Medical Journals Through July 2014
Invokana continues to be the most advertised drug product in professional health journals through July 2014. More than $12 million has been spent to advertise this product, which treats Type 2 Diabetes, according to Kantar Media. Brintellix, an antidepressant, is followed by Xarelto and Fetzima. Top 5 Print Ad Drugs... Read More
Pharmacist Usage of Smartphones & Tablets Continues to Rise
For the first time, more than half of pharmacists report using their smartphones for professional purposes, according to Kantar Media’s Sources & Interactions 2014 Study – Pharmacy Edition. Usage has increased by 4 percentage points year-over-year. While there is still a large gap between pharmacists’ usage compared to... Read More
Johnson & Johnson is the Top Pharma Company Advertising in Print Medical Journals Through Q2 2014
Johnson & Johnson spent almost $21 million in the first half of 2014, advertising drug products in professional health journals, according to Kantar Media. Johnson & Johnson makes up 7% of the total advertising share. GlaxoSmithKline is the second company on the list, but has spent less than half of Johnson & Johnson. T... Read More
Pharmacists’ Internet Use for Work Reasons Remains Steady for Over Time
Pharmacists’ internet usage for professional purposes has remained very steady since 2011, according to Kantar Media’s Sources & Interactions 2014 Study – Pharmacy Edition. The majority of pharmacists are using the Internet for work at least daily with most session lasting 15 minutes or less. When compared to... Read More
More Than $11 Million Has Been Spent Advertising Invokana in Medical Journals Through Q2 2014
Invokana is the most advertised drug products in professional health journals through Q2 2014. Through June, more than $11 million has been spent to advertise this product, which treats Type 2 Diabetes, according to Kantar Media. Brintellix, an antidepressant, ranks second by both dollars and pages. Top 5 Print Ad... Read More
Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry
Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average... Read More
Cancer Therapy Products Make Up 9% of Medical Journal Ad Pages Through Q2 2014
There were more than 46,460 advertising pages purchased in medical journals through June 2014, a .2% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars. Antivirals, Other are currently fourth on this... Read More
Advertising in Print Medical Journals Surpasses $300 Million through Q2 2014
Print advertising dollars in professional health journals reached more than $300 million through Q2 2014, a 3% increase year-over-year, according to Kantar Media. The leading product class continues to be Cancer Therapy Products with more than $21 million spent in advertising in print medical journals. Through the... Read More