Kantar Media Healthcare Research News
MARS Consumer Health Study is Transitioning Online, Yielding Tremendous Benefits to Clients
Evolving consumer trends are shaping the future of healthcare. Similarly, healthcare marketing is adopting a more targeted, patient-centric model. Simply put, agencies and advertisers need more data for marketing and planning. In order to continue collecting the data that clients need, Kantar Media’s MARS Consumer... Read More
Media Mixology Event: Mobile + Media + Health
Many thanks to everyone who could make it out to for our first Media Mixology event. It was fun to get together with colleagues and friends at the gorgeous Gansevoort Park Avenue. See the Top 5 Takeaways from the panel discussion here on the coverage page, as well as, event photos, audio and presentation slides. Read More
Top 5 Professional Health Advertising Categories Online Year-to-Date
Evaliant is Kantar Media's online ad intelligence service, currently monitoring ad activity targeted to healthcare professionals on over 200 professional health websites. In Evaliant, these top 5 professional health categories represent 57% of the "Drug, Supplies/Equipment and Corporate Advertising" occurrences... Read More
Kantar Media's 2013 Online Behavior Study
Kantar Media’s MARS Online Behavior Study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies. The MARS Online Behavior Study is fielded as a re-contact among the MARS Core respondents who said they accessed the Internet in the last 30 days. What does... Read More
Dentistry Readership & Non-Journal Media Study
Kantar Media’s 2013 Dentistry Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with evaluating dentistry publications. Kantar Media measures what dentists read and how they read... Read More
Sources & Interactions Study: Dentistry Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Dentistry Edition,... Read More
Sources & Interactions Study: Pharmacy Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Pharmacy Edition,... Read More
Pharmacy Readership & Non-Journal Media Study
Kantar Media’s 2013 Pharmacy Readership study is designed to provide an unbiased evaluation of media brand consumption, publication readership and information sources used by pharmacists, tied to their customer interactions, prescription filling habits, work location and role, to assist marketers as they... Read More
Announcing the Release of MARS Medical Online v3.12
Here's what's included: iPad-accessible now! Excel media schedule exports now with formulas! Easier ad image printing AND ad activity history in chart form! Analysis now allows for more flexible ranking reports that can incorporate your individual input and custom study results Email Client Services for more details or call... Read More
Sources & Interactions Study: Nurse Practitioner & Physician Assistant Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Physician... Read More
What Does the Sources & Interactions Study Cover?
The Sources & Interactions: March 2013 Medical/Surgical Edition is designed to profile physicians’ media use in areas of interest to pharmaceutical and device marketers and healthcare media professionals. The study is conducted every six months and targets more than 3,000 physicians annually across 21 specialties,... Read More
How is Sources & Interactions Data Collected?
The data in Sources & Interactions: Medical/Surgical Edition are comprised of two six month data collection periods, to help prevent seasonal bias, and allow for the most up-to-date reading possible on use of emerging technology/media. Full-year results are comprised of data from the current data collection... Read More
4 Ways to Use Our Multimedia Audience Measurement Resources
In the last decade, the media world has grown and changed tremendously, making it more challenging to optimize your multimedia mix. You still need reliable metrics on usage and ad exposure potential for traditional media targeted to health care professionals. Ad server data and site-owner web analytics can tell a... Read More
5 Questions the MARS OTC/DTC Study Can Answer for You
If you’ve used the MARS OTC/DTC Study in the past you know that it’s most often used to understand consumers’ media usage and connect it with ailment and brand information. But here are five other important questions the study can help you and your clients answer. What can I find out about my prospects and consumers... Read More
New Technology and Media Changes to 2013 MARS OTC/DTC Study
Every year our consumer team works with clients to create a questionnaire that provides the most relevant and forward-thinking information to address the evolving needs in healthcare marketing and planning. As more adults consume media digitally, we’ve expanded our survey to reflect these new technology and... Read More
Are You Attending the DTC National Conference in April?
We're excited to announce that our team will be attending the DTC Perspectives conference in April. If you'll be there too, we’d love to hear what’s on your mind. Also, make sure to check out the dashboard. You'll see a few infographics we put together for attendees. If you subscribe to DTC Perspectives magazine, you’ll... Read More
2 Big Reasons You Might Need a Healthcare Research Service Bureau
You really need an ad hoc competitive search. You have a list of journals or websites that you want ranked against a target audience. You can use Kantar Media Healthcare Research Service Bureau services for these and other projects to get your work done on time and within budget. We track thousands of products and... Read More
3 Reasons to Use MARS Re-Contact Studies
Each year the MARS Consumer team conducts custom re-contact studies for DTC and OTC advertisers and agencies, cost-effectively targeting specific ailment groups within the robust 40,000 respondent MARS doublebase. Here's why you should consider implementing one of these studies: You can integrate your brands' customized... Read More
What is the MARS Doublebase Study?
We're often citing information from the MARS OTC/DTC Study as well as the MARS Online Behavior Study. Those are pretty cut and dry, but when you hear us mention the MARS Doublebase study, maybe that's not as clear. Each year the MARS Doublebase study of 40,000 U.S. adults combines two years of data from MARS Consumer... Read More
Multimedia Planning in MARS Medical Online
Did you know that you have the option of using MARS Medical Online to analyze the script productivity of all sorts of media vehicles, not only journals? And we don't mean only prescription pads, patient record forms and cooperative mailers either. We've expanded our coverage of multi-platform vehicles to include digital... Read More