3 Reasons to Use MARS Re-Contact Studies

by Jayne Krahn

Each year the MARS Consumer team conducts custom re-contact studies for DTC and OTC advertisers and agencies, cost-effectively targeting specific ailment groups within the robust 40,000 respondent MARS doublebase. Here's why you should consider implementing one of these studies:

1. You can integrate your brands' customized segmentation research into the media planning process
2. Your proprietary data is integrated into the core study and projected back to the total population for custom analysis
3. You can access the studies through your third-party data software provider.

For custom projects, contact .