Kantar Media Healthcare Research
Nurses and Physicians Assistants are Almost as Valued as Doctors to Consumers
Despite the fact that most adults get some healthcare information from a digital source, doctors still remain the most valued source of healthcare information to the majority of consumers, according to Kantar Media’s 2014 MARS Consumer Health Study. In the last four years, the number of adults who value their doctor as... Read More
Adults Who Use Coupons for Prescriptions are More Likely to Value Healthcare Ads and Take Actions
26% of adults have used some sort of prescription assistance, savings or loyalty offer in 2013, according to Kantar Media’s 2014 MARS Consumer Health Study. Compared to non-coupon users, these adults are more likely to have seen healthcare ads. They are 38% more likely to have seen them in pharmacy and 33% more likely... Read More
Adults with COPD & Kidney Disease are More Likely to Eat Unhealthy
Which ailments have a high percentage of adults eating unhealthy? Excluding excessive sweating, data on more than 70 ailments in Kantar Media’s 2014 MARS Consumer Health Studyshows the majority of the conditions listed with high percentages of adults eating an unhealthy diet are more chronic diseases that have a... Read More
69% of Adults Used a Prescription Discount or Savings Card in the Last Year
More and more consumers and physicians are increasingly choosing to treat ailments with generics over branded drugs. In fact, only 16% of adults agree that it’s worth paying more for branded prescription medications rather than getting generic products. To combat this, pharma began to offer coupons and rebates to... Read More
Young Adults Make Up the Mobile Healthcare Market
More than half (59%) of the U.S. population now owns a smartphone, according to Kantar Media’s 2014 MARS Consumer Health Study. That includes almost all (80%) of 18-34 year-olds and 50% of adults 35 years and older – both up 10% year-over-year But it’s that 18-34 age range that makes up the mobile healthcare market. This... Read More
The Majority of Nurse Practitioners and Physician Assistants Use Smartphones for Work
Year-over-year, there are significantly more nurse practitioners and physicians assistants using a smartphone for professional purposes, according to Kantar Media’s Sources & Interactions 2014 Study – Physician Assistants/Nurse Practitioners Edition. The percent of these healthcare professionals who use these devices... Read More
Are Healthcare Professionals Communicating with Patients Through Email?
While e-mail is one of the top tasks performed by nurse practitioners and physician assistants on both computers and mobile devices, using email to communicate with patients is still fairly uncommon in professional health due to issues around confidentiality and accountability. Plus, it can be burdensome for the HCP to... Read More
Are Nurse Practitioners and Physician Assistants Using the Internet for Work Reasons?
Nurse practitioners and physician assistants are using the Internet more for work reasons, almost as much as physicians do, according to Kantar Media’s Sources & Interactions Study – Physician Assistants/Nurse Practitioners Edition. The number of weekly uses of the Internet for professional purposes has... Read More
Nurse Practitioners’ and Physician Assistants’ Use of Tablets Shows Growth
About a third of nurse practitioners and physician assistants use tablet devices for professional purposes, according to Kantar Media’s Sources & Interactions Study – Physician Assistants/Nurse Practitioners Edition. This percent has stayed steady year-over-year, increasing by only a few percentage points. Among the... Read More
Johnson & Johnson Making the Biggest Investment in Professional Health Journal Advertising
Johnson & Johnson, the top pharma company advertising in professional health journals, more than doubles the second ranked company by dollars invested in advertising through May, according to Kantar Media. Johnson & Johnson makes up 7% of the total advertising share and has increased its spend by 12% compared to 2013. T... Read More