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One-Third of Doctors Use a Consumer Social Network for Work Reasons
More than two-thirds (69%) of physicians use at least one of the three types of social networks listed in the study, while 31% do not use any, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. This breaks down to 16% of doctors using all three types, 28% using 2 of the 3, and... Read More
How Can You Reach Physicians?
Colleagues and medical journals (accessed via print) continue to have the highest reach among doctors, according to the most recent Sources & Interactions Study, Medical/Surgical Edition. Understandably, the most far-reaching information sources differ among physicians of various specialties. For example,... Read More
Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry
Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average... Read More
Are Doctors Going Online Before, During and After Patient Consultations?
Physicians say that they research specific patient conditions online immediately before a patient consult an average of 3.4 times per week, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. More than half of the physicians surveyed use the Internet before a patient consult... Read More
How are Physicians Using Mobile Apps for Professional Purposes?
About 74% of surveyed physicians use a smartphone for professional purposes, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. How do mobile apps fit into a doctor's worklife. As more apps are released every year, that doesn't necessarily mean that physicians are using... Read More
How are Physicians Using Smartphones for Professional Purposes?
Over the last decade, digital technology has become a mainstay in our lives. And smartphones aren’t just used in our free time anymore. Mobile devices like the iPhone have lengthened the work-cycle for many industries because employees can be reached after hours with the click of a button. This has been... Read More
4 Ways Consumers Use Smartphones for Health Information
Nearly 92 million adults own a smartphone and about half of these owners (45.7 million) use their phones to look up health and wellness information. Slightly over 32 million adults currently own a tablet with 59% (19 million) of them looking up healthcare information on their tablets in the past month. How are these... Read More
Why You Should Include Point-of-Care Media in Your Marketing Plans
For consumers, the most valued source of healthcare information is the physician. Among those who have been to a physician in the last year, the vast majority (77%) value the information they receive. However, for marketers and ad professionals, reaching the patient right before they have met with their doctor can have... Read More
How Physicians Consume Medical Journals
As part of the Sources & Interactions Study, Kantar Media surveyed nearly 1,600 physicians in 21 specialties to gather insight into their media consumption habits and which media succeed at capturing their attention. We asked which versions of the most recent issue of medical journals they've read, explored whether... Read More