Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry

by Kantar Media Healthcare Research Team

Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products.

This free guide gives you:

• A profile of the average e-cigarette user and how this person differs from all adults, including demographic and psychographic distinctions.
• An overview of the current tobacco/nicotine usage landscape in the U.S.
• Insights into how e-cigarettes are being used as a smoking cessation product.

Download the guide now!

For more information, contact Michele Deutschman at  or .