Contributor |
Fran Magdziak
Professional Ad Spend in Medical Journals Tops $610 Million in 2012
Print ad dollars in professional health journals exceeded $610 million in 2012, 11.4% below the 5-year average, according to Kantar Media. However, the product classes Anticoagulants Oral and Seizure Disorders both showed large increases in dollars. Top 5 Print Ad Product Classes (Dollars) Jan – Dec 2012#1 Cancer... Read More
Multimedia Planning in MARS Medical Online
Did you know that you have the option of using MARS Medical Online to analyze the script productivity of all sorts of media vehicles, not only journals? And we don't mean only prescription pads, patient record forms and cooperative mailers either. We've expanded our coverage of multi-platform vehicles to include digital... Read More