Kantar Media Healthcare Research
The Top Drug Product Classes Advertising in Medical Journals Through Q3 2014
There were more than 69,169 ad pages purchased in professional health journals through September 2014, a 2% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars. Oral diabetes products are in second... Read More
Cancer Therapy Products are the Top Advertised Drugs in Professional Health Journals through Q3 2014
Print advertising dollars in professional health journals reached more than $443 million through September 2014, a 1% increase year-over-year, according to Kantar Media. The leading product class continues to be Cancer Therapy Products with more than $34 million spent in advertising in print medical journals.... Read More
The Top 5 Pharma Companies Investing in Professional Health Journal Advertising Through Q3 2014
Johnson & Johnson, the top pharma company advertising in professional health journals, more than doubles the second ranked company by dollars invested in advertising through Q3 2014, according to Kantar Media. Johnson & Johnson makes up 6% of the total advertising share, but the company has decreased its spend by 10%... Read More
What Tasks are Physicians Performing on Their Smartphones?
One third of physicians say they use their smartphones to make prescribing decisions, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Almost half (44%) say they use these devices to find/perform clinical situations and 47% use them to reference drug data. There are particular... Read More
Doctors Continue to Perform More Professional Tasks via Computer vs. Smartphone or Tablet
Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Further, 82% of surveyed... Read More
More Than Half of Doctors Use Tablets for Work Reasons
More than half of surveyed doctors (53%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2014: Medical/Surgical Edition. This represents a 2% increase over the last six months. The study also found that 51% of doctors say they use a... Read More
Majority of Physicians Use Smartphones for Work Reasons
Four in five physicians use smartphones for work reasons, according to current wave data from the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Further, almost half (49%) use both a smartphone and a tablet for work reasons. Just five years ago, only half of doctors used these devices for work,... Read More
Sources & Interactions Study, September 2014: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical... Read More
Oncology Nurses Trail Nurse Practitioners and Physician Assistants in Use of Smartphones for Professional Purposes
As digital devices and apps continue to become more common in the healthcare space, it’s no major surprise that more nursing professionals are using these devices as well. However, there are differences. We found that while more than half of oncology nurses use their smartphones for work reasons, but they continue to... Read More
Tablet Usage Among Oncology Nurses, Nurse Practitioners and Physician Assistants Remains Similar and Stable
On the tablet front, the usage of oncology nurses is consistent with the usage habits of nurse practitioners and physician assistants, according to Kantar Media’s Sources & Interactions 2013 Study – Oncology Nursing Edition. Similarly, all groups have had similar usage habits since 2013. Among oncology nurses, the vast... Read More
Ophthalmologists Are More Likely to Use Tablets for Professional Purposes Than Opticians or Optometrists
Tablet usage continues to increase among U.S. physicians and the trend is reflected with the eyecare health field as well. All three groups of eyecare professionals in the Sources & Interactions 2014 Study – Eyecare Edition showed increases year-over-year in terms of using these devices for work reasons. It’s important... Read More
Examining the Internet Use Among Eyecare Professionals for Work Reasons
While the Internet use of optometrists for professional purposes has remained fairly steady since 2011, both opticians and ophthalmologists have increased their average number of Internet sessions per week for work, according to the Sources & Interactions 2014 Study – Eyecare Edition. Currently, ophthalmologists report... Read More
Johnson & Johnson Making the Biggest Investment in Professional Health Journal Advertising in 2014
Johnson & Johnson, the top pharma company advertising in professional health journals, more than doubles the second ranked company by dollars invested in advertising through August, according to Kantar Media. Johnson & Johnson makes up 7% of the total advertising share, but the company has decreased its spend by 6%... Read More