For Media Companies
Who are Rx Purchasers and Where Do They Buy Medication?
The 2015 MARS Consumer Health Study shows us that drug stores live up to their name with nearly half of the 170 million Rx purchasers buying medication, whether Rx or OTC, at chain retail stores. Perhaps because of the convenience of one-stop shopping, almost 40% have made similar purchases at their local supermarket,... Read More
Highest Spending Drug Classes through June 2015
Advertisers in professional health journals spent almost $300 million January through June 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD June 2015 Antineoplastic Agents – $31.8 MM (+41.5%) Anticoagulants Oral – $12.3 MM (+17.7%) Diabetes Oral – $10.6 MM (-16.5%) Diabetes Insulin – $9.6 MM... Read More
Retail Clinic Patients are More Likely to View Drug Review/Ratings Websites
The 2015 MARS Consumer Health Study has new data specific to healthcare facilities. According to the study, 1 in every 10 adults that received medical or health-related services in the last 12 months did so at a retail health or in-store clinic. Of these adults, 82% said they used the internet in the last 30 days for... Read More
Top 5 Drugs Advertising in Professional Health Journals through June 2015
Print advertising dollars in professional health journals reached almost $300 million through June 2015, a 1.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through June 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through June 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 47,007 total ad pages through June 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Submitting 2016 rates to Kantar Media
With a new media planning cycle fast approaching, we look forward to working closely with you again to deliver your 2016 rates to healthcare media buyers through MARS online. Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used every day by healthcare media decision makers. E-mail... Read More
Top Categories Advertising in Print Medical Journals through May 2015 (by Pages)
Advertisers in professional health journals purchased 38,804 total ad pages through May 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Highest Spending Drug Classes through May 2015
Advertisers in professional health journals spent over $248 million January through May 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD May 2015 Antineoplastic Agents – $26.3 MM (+47.9%) Anticoagulants Oral – $10.3 MM (+19.3%) Diabetes Oral – $8.8 MM (-15.9%) Diabetes Insulin – $7.8 MM (+106.9%) An... Read More
Social Media Following Habits in 2015 MARS Consumer Health Study
The 2015 MARS Consumer Health Study not only brings you data on magazine and newspaper readers, it goes a step further to shed light on social media habits associated with various media. If a consumer has built a relationship with a certain magazine or newspaper, what are the odds of that consumer actively following... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through May 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top 5 Drugs Advertising in Professional Health Journals through May 2015
Print advertising dollars in professional health journals reached over $248 million through May 2015, a 2.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through March 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
2015 Pain Medicine Readership Study
The new 2015 Pain Medicine Readership study is the latest release from Kantar Media Healthcare Research and is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating Pain Medicine media... Read More
Physicians Posting on Social Networks for Professional Purposes
Kantar Media's Sources and Interactions Study is one of the leading ways to measure medical professionals and their relationships with various media and sources of information. Among the sources studied are social networks, an increasingly important tool for professional purposes. The March 2015 edition of the Sources... Read More
What Types of Professional Tablet Apps Are Doctors Using?
More than half of physicians (56%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. Furthermore, 50% of doctors are using a mobile app on their tablets for work reasons, up 11% over last year’s findings. Usage of... Read More
5 Facts about the Digital Behaviors of Key Opinion Leaders
Predictably, key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more... Read More
What Information Sources Do Physicians Value for Staying Abreast of New Medical Developments?
To better understand the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 40 sources of information in helping them stay up-to-date on new medical developments. Above you’ll find the top 5 sources by... Read More
Majority of Doctors Have Implemented an EHR/EMR System
Just less than a decade ago, patient records were stored in printed, color-coded files that required a tremendous amount of time and effort from the both the doctor and the office staff. Now, there are EHR/EMR (Electronic Health/Medical Record) systems, which offer many benefits to doctors and their workers, but have... Read More
More Physicians Are Emailing Patients
Thirty-eight percent of physicians say they use email to communicate with patients, according to the Sources & Interactions Study, March 2015 – Medical/Surgical Edition. This percentage has increased 27% year-over-year. We also found that use of email communication remained constant for the under 35 age group of... Read More
Majority of Physicians Use Smartphones for Work Reasons
Four in five physicians use smartphones for work reasons, according to current wave data from the Sources & Interactions Study, March 2015: Medical/Surgical Edition. Further, over half (52%) use both a smartphone and a tablet for work reasons. Just six years ago, only half of doctors used these devices for work, but... Read More