Guides & Decks
Profiles of Vitamin Consumers
Here at Kantar Media we have created profiles for three specific types of vitamin consumers: Those who have taken Centrum, Emergen-C or One-A-Day within the past twelve months, based on the MARS Consumer Health survey of roughly 22,000 U.S. consumers. These findings can help marketers and media companies better... Read More
Understanding the Proactive Healthcare Consumer
Healthcare has been in a state of flux in recent times. With the rise of the Affordable Care Act, everything is shifting towards personal accountability. Individuals, employers and health insurance companies are all making a bigger push for preventative healthcare measures. The new healthcare landscape demands higher... Read More
Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry
Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average... Read More
Insights on the Changing Media Consumption Habits of Doctors
Doctors’ media consumption habits are changing. Is this a crisis, opportunity or simply the new normal for marketers and publishers? Download the guide to get a high-level view of physician media habits and advertising trends. Mobile device usage Top professional tasks by device Important information sources Professional... Read More
Point-of-Care Media Insights: Consumer Behaviors and Attitudes
The healthcare professional is still the authority on patients’ healthcare. However, the discussion between patients and their doctors is quite different today as patients come armed with research from varied sources. For many ailments, it’s those ads in doctors’ offices that are more likely to be fodder... Read More
Medical Journal Readership Insights
Contrary to popular belief, print is far from dead in the professional health world. Almost all physicians who read medical journals choose print versions, demonstrating that publishers and advertisers can’t go 100% digital if they want to reach the majority of doctors. Download the paper now. This new Kantar Media... Read More
Publishers and Advertisers Can’t Go 100% Digital If They Want to Reach Majority of Doctors
Physicians are more likely to read the print version of new medical journals versus any type of digital version, including full digital reproductions, the publication’s website as well as tablet and smart phone applications, according to the Kantar Media Sources and Interactions Study, September 2012 - Medical/Surgical... Read More