Kantar Media Healthcare Research Team
Free White Paper: The Impact of Electronic Cigarettes on the Smoking Cessation Industry
Almost 6 million adults use e-cigarettes despite the uncertainties around regulation and health consequences, according to Kantar Media’s MARS Consumer Health Study. E-cigs are quickly becoming a top competitor for both OTC and prescription smoking cessation products. This free guide gives you: A profile of the average... Read More
Sources & Interactions Study: 2014 Nurse Practitioner & Physician Assistant Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Physician... Read More
Kantar Media's 2014 MARS Consumer Health Study
Kantar Media’s MARS Consumer Health Study helps agencies, marketers and media make better healthcare media and marketing decisions. Since 2001, it has been the only dedicated, syndicated study in the healthcare industry that provides actionable insights around consumers' multimedia consumption habits, ailment... Read More
Point-of Care Advertising Infographic
Learn more about point-of-care advertising and its impact on consumers in our new infographic. Are adults being reached by POC media? What actions are they taking due to the advertisement? Click here to download this infographic and learn more about the effectiveness of point-of-care advertising. All of these statistics... Read More
The Doctor/Patient Relationship Infographic
Find out how the relationship between consumers and their healthcare professional has changed in our brand-new infographic. Do adults listen to their doctors? How do they feel about nurses and physician assistants? Click here to download this infographic and learn more about the evolving doctor/patient relationship. All... Read More
Infographic on the Multimedia Consumption Habits of Consumers
Find out how adults consume multimedia and how it's changing over time in this new infographic. How are consumers using digital devices? Are they still reading magazines? Are they being reached by healthcare advertising and how is their TV viewership evolving? Click here to download this infographic and learn how... Read More
Direct-To-Consumer Advertising Insights - Infographic
Find out where DTC advertisers spent their dollars in 2013 and how that's increased over time in our brand new infographic. We'll also share how effective their ads are and what actions consumers take due to those ads. Click here to download this infographic filled with DTC advertising insights now. Please not that all... Read More
2012 Press Mentions
Kantar Media's Medical Journal Advertising data was featured by MM&MQuadrant buys IMNG, becoming biggest medical publisher by ad revenue September 10, 2012Privately owned Quadrant HealthCom acquired International Medical News Group (IMNG) from Elsevier, creating a new medical-publishing juggernaut. Terms of the deal,... Read More
2013 Press Mentions
Pharma Live published Kantar Media's data on consumers using branded prescription medication vs. genericBranded or Generic? Adults Share Preferences in Study December 18, 2013Close to 16 percent, or 37 million of adults agree that paying more for branded prescription medications rather than getting generic products,... Read More
Point-of-Care Media Insights: Consumer Behaviors and Attitudes
The healthcare professional is still the authority on patients’ healthcare. However, the discussion between patients and their doctors is quite different today as patients come armed with research from varied sources. For many ailments, it’s those ads in doctors’ offices that are more likely to be fodder... Read More
Insights on the Changing Media Consumption Habits of Doctors
Doctors’ media consumption habits are changing. Is this a crisis, opportunity or simply the new normal for marketers and publishers? Download the guide to get a high-level view of physician media habits and advertising trends. Mobile device usage Top professional tasks by device Important information sources Professional... Read More
Sources & Interactions Study, September 2013: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical... Read More
Media Mixology Event: Mobile + Media + Health
Many thanks to everyone who could make it out to for our first Media Mixology event. It was fun to get together with colleagues and friends at the gorgeous Gansevoort Park Avenue. See the Top 5 Takeaways from the panel discussion here on the coverage page, as well as, event photos, audio and presentation slides. Read More
Sources & Interactions Study: Oncology Nursing Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Oncology Nursing... Read More
New 2013 Consumer Healthcare Infographics!
The 2013 MARS OTC/DTC Study, which ties multimedia consumption to medical ailments, pharma brands, and many other data points, is now available. Click here to download the following infographics to get a high-level view of some of the hot topics in consumer health, including: Annual Physical Segments - How do adults... Read More
Hospital Management Readership Study
Kantar Media’s 2013 Hospital Management Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating hospital management publications. What insights are available? Professio... Read More
Sources & Interactions Study: Hospital Management Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Hospital Management... Read More
Sources & Interactions Study: Eyecare Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Eyecare Edition,... Read More
Kantar Media's 2013 Online Behavior Study
Kantar Media’s MARS Online Behavior Study helps the industry make better decisions about how to incorporate online into pharmaceutical and OTC marketing strategies. The MARS Online Behavior Study is fielded as a re-contact among the MARS Core respondents who said they accessed the Internet in the last 30 days. What does... Read More
Association of Medical Media Hosts Breast Cancer Fundraising Event
Some news we saw that might be of interest: On July 23, the Association of Medical Media (AMM) will once again host its Bowling for Breast Cancer fundraising event. All profits will be donated to breastcancer.org. Here are the details. Bowling for Breast Cancer July 23, 2013, 6:00 PM - 9:00 PM Frames Bowling Lounge NYC550... Read More