New 2013 Consumer Healthcare Infographics!

by Kantar Media Healthcare Research Team

The 2013 MARS OTC/DTC Study, which ties multimedia consumption to medical ailments, pharma brands, and many other data points, is now available.

Click here to download the following infographics to get a high-level view of some of the hot topics in consumer health, including:

  • Annual Physical Segments - How do adults differ depending on when they last had a physical?
  • Generic Prescription Users - What ailments are these adults they more likely to have and what are their media habits?
  • Preventative Healthcare - What actions are adults taking that fall into this category?
  • Social Media for Health Research - What are these adults more likely to do online?

And if you have questions about getting access to the study in its entirety, contact us now.

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