Kantar Media Healthcare Research
Insights on the Changing Media Consumption Habits of Doctors
Doctors’ media consumption habits are changing. Is this a crisis, opportunity or simply the new normal for marketers and publishers? Download the guide to get a high-level view of physician media habits and advertising trends. Mobile device usage Top professional tasks by device Important information sources Professional... Read More
Point-of-Care Media Insights: Consumer Behaviors and Attitudes
The healthcare professional is still the authority on patients’ healthcare. However, the discussion between patients and their doctors is quite different today as patients come armed with research from varied sources. For many ailments, it’s those ads in doctors’ offices that are more likely to be fodder... Read More
Sources & Interactions Study, September 2013: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical... Read More
Radiation Oncologists Are More Active on Internet for Work than Radiologists
In 2011, radiation oncologists conducted about a handful more Internet session for work reasons than radiologists, but this year’s the Sources & Interactions Study – Radiology Edition shows that radiologists have closed the gap. However, the Internet sessions conducted by radiation oncologists are longer on average than... Read More
Media Mixology Event: Mobile + Media + Health
Many thanks to everyone who could make it out to for our first Media Mixology event. It was fun to get together with colleagues and friends at the gorgeous Gansevoort Park Avenue. See the Top 5 Takeaways from the panel discussion here on the coverage page, as well as, event photos, audio and presentation slides. Read More
Medical Journal Readership Insights
Contrary to popular belief, print is far from dead in the professional health world. Almost all physicians who read medical journals choose print versions, demonstrating that publishers and advertisers can’t go 100% digital if they want to reach the majority of doctors. Download the paper now. This new Kantar Media... Read More
Are Nurse Practitioners and Physician Assistants Using the Internet for Work Reasons?
As the roles of the nurse practitioner and physician assistant expand in the medical workplace, it should come as no surprise that almost all of these surveyed healthcare professionals use the Internet for professional purposes. On average, the nurse practitioners and physician assistants participating in this study use... Read More
Johnson & Johnson Continues to Be the #1 Pharma Company Advertising in Medical Journals through Q3 2013
Johnson & Johnson is currently spending the most money among pharmaceutical companies advertising its products in professional health journals, according to Kantar Media. The company also comprises about 7% of the market share year-to-date. Top 5 Print Ad Pharma Companies (Dollars): Jan. – September 2013 #1 Johnson &... Read More
A Growing Number of Radiation Oncologists Use Smartphones for Work Reasons
While radiologists have showed a steady increase in adoption of smartphones for professional purposes since 2011, radiation oncologists have actually seen much larger rise of 20 percentage points year-over-year, according to the Sources & Interactions 2013 Study – Radiology Edition. More than half of all radiation... Read More
Oral Diabetes Drug Category Shows Large Increase in Professional Health Journal Advertising through September 2013
Advertisers in professional health journals purchased about 70,063 total pages through September 2013, a 6% decrease year-over-year, according to Kantar Media. Cancer Therapy Products continue to be the top drug class advertising by both pages and dollars. All five of the top product classes by pages show growth when... Read More
Xarelto Spends Nearly $12 Million Advertising in Professional Health Journals Through Q3 2013
Oral anticoagulant Xarelto continues to be the top drug product advertised in professional health journals by both pages and dollars through September 2013, according to Kantar Media. It comprises about 3% of the total market share. Invokana, an oral medication that treats type 2 diabetes mellitus, took the second spot... Read More
Cancer Therapy Products Continue to Be Top Drug Class Advertising in Health Journals
Total print advertising dollars in professional health journals reached nearly $436 million through Q3 2013, a 6% decrease year-over-year, according to Kantar Media. The top product class continues to be Cancer Therapy with almost $35 million spent advertising in professional health journals through September. This... Read More
About Half of Radiology Professionals Use Tablets for Work Reasons
Although more radiation oncologists use smartphones for professional purposes than radiologists, their tablet usage for work is nearly identical, according to the Sources & Interactions 2013 Study – Radiology Edition. Radiologists are more likely to use these digital devices for work than eyecare professionals,... Read More
Sources & Interactions Study: Oncology Nursing Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Oncology Nursing... Read More
5 Facts for Marketers about Radiology Professionals
In our Radiology Readership Study, we survey radiation oncologists and radiologists about their reading habits of 28 professional health journals. The following are interesting demographic insights about this group of healthcare professionals. The majority of radiation professionals are staff radiologists (62%) followed... Read More