Kantar Media Healthcare Research
Cancer Therapy Products Dominating the Ad Pages in Medical Journals
There were more than 38,804 ad pages purchased in professional health journals through May 2014, a 9% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars. Oral diabetes products have tripled their... Read More
Cancer Therapy Products are Leading the Pack in Professional Health Journal Advertising through May 2014
Print advertising dollars in professional health journals reached more than $251 million through May 2014, a 4% increase year-over-year, according to Kantar Media. The leading product class continues to be Cancer Therapy Products with more than $17 million spent in advertising in print medical journals. This product... Read More
Invokana & Brintellix are Spending the Most in Print Medical Journal Advertising
Invokana continues to be the drug product most advertised in medical journals in 2014. Through May, this drug, which treats type 2 Diabetes, has spent the most in advertising and purchased the highest number of ad pages, according to Kantar Media. Brintellix, an antidepressant, ranks second by both dollars and pages.... Read More
Sources & Interactions Study: 2014 Nurse Practitioner & Physician Assistant Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Physician... Read More
The Impact of POC Advertising on Brand Discussions
Did you know that almost half of adults (44%) have seen or heard healthcare advertising at a doctor’s office or pharmacy in the last 12 months? That means that point-of-care advertising is now the second highest-reaching channel for hearing or seeing healthcare related advertising behind TV. We found that 11 million... Read More
Healthcare Advertising Drives 1 in 5 Consumers to Take Digital Action
Almost all (86%) of adults saw or heard healthcare advertising in the last 12 months, according to the 2014 MARS Consumer Health Study. More importantly, we also found that healthcare advertising drives about 29% of consumers to take a digital action. What are these digital actions? We found that one in five... Read More
Submitting 2015 rates to Kantar Media
With a new media planning cycle fast approaching, we look forward to working closely with you again to deliver your 2015 rates to healthcare media buyers through our MARS online system. Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used every day by healthcare media... Read More
5 Key Facts about the Digital Behaviors of Key Opinion Leaders
Predictably, key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more... Read More
What Healthcare Activities Are Adults Doing on their Smartphones?
Currently, almost all (90%) U.S. adults use or own a cellphone, according to the 2014 MARS Consumer Health Study. 66% of those cellphones are smartphones, meaning 142 million smartphones are owned or being used by adults in America this year. Four in five adults are using their devices to take/send photos, more than... Read More
Majority of Doctors Have Implemented an EHR/EMR System
Just less than a decade ago, patient records were stored in printed, color-coded files that required a tremendous amount of time and effort from the both the doctor and the office staff. Now, there are EHR/EMR (Electronic Health/Medical Record) systems, which offer many benefits to doctors and their workers, but have... Read More
What Are The Most Popular App Types Used by Doctors on Tablets?
More than half of physicians (51%) are tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. Furthermore, 45% of doctors are using a mobile app on their tablets for work reasons. Usage of specific types of tablet mobile... Read More
Doctors Most Likely to Refer to the Internet Regarding a Patient Condition after a Consult versus Before or During
Doctors consult Internet-based resources regarding a specific patient conditions immediately before a patient consult an average of 3.7 times per week, according to the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. More than half (58%) of the physicians use the Internet before a patient consult... Read More
Colleagues and Print Medical Journals Reach the Greatest Percentage of All Physicians
Despite the uptick in digital media and technology, colleagues and medical journals (accessed via print) are still the information sources with the highest reach among physicians, according to the Sources & Interactions Study, March 2014: Medical/Surgical Edition. However, the most far-reaching information... Read More
4 in 5 Doctors Use Computers to Access or Maintain Medical Records
While the top two tasks that the majority of doctors perform on their desktop and laptop computers are accessing the Internet and email, we also found that 87% of doctors use computers to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, March 2014:... Read More
Physician Usage of Email Communication with Patients Remains Low
Three in ten physicians say they use email to communicate with patients, according to the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. This percentage has increased 2% year-over-year. We also found that use of email communication does not differ by the age of the physician, but physician... Read More