Multimedia Ad Intelligence
Top Categories Advertising in Print Medical Journals through September 2015 (by Pages)
Advertisers in professional health journals purchased 72,057 total ad pages through September 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up 13% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through September 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up over 5% of the total advertising share while its next closest competitor, Gilead Healthcare, holds nearly 3% of professional print ad dollars spent. ... Read More
Highest Spending Drug Classes through September 2015
Advertisers in professional health journals spent almost $460 million January through September 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD September 2015 Antineoplastic Agents – $46.6 MM (+30.4%) Anticoagulants Oral – $18.3 MM (+31.4%) Diabetes Insulin – $17.3 MM (+148.7%)Antivirals,... Read More
Top 5 Drugs Advertising in Professional Health Journals through September 2015
Print advertising dollars in professional health journals reached almost $460 million through September 2015, over a 2% increase year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through September 2015, only three were on the list at this time in 2014. Top... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through July 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up almost 6% of the total advertising share while its next closest competitor, Gilead Healthcare, holds nearly 3% of professional print ad... Read More
Highest Spending Drug Classes through July 2015
Advertisers in professional health journals spent almost $350 million January through July 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD July 2015 Antineoplastic Agents – $36.7 MM (+40.1%) Anticoagulants Oral – $14.6 MM (+23.5%) Diabetes Oral – $11.9 MM (-15.6%) Antivirals, Other – $11.3 MM... Read More
Top 5 Drugs Advertising in Professional Health Journals through July 2015
Print advertising dollars in professional health journals reached almost $350 million through July 2015, a 0.5% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through July 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Highest Spending Drug Classes through June 2015
Advertisers in professional health journals spent almost $300 million January through June 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD June 2015 Antineoplastic Agents – $31.8 MM (+41.5%) Anticoagulants Oral – $12.3 MM (+17.7%) Diabetes Oral – $10.6 MM (-16.5%) Diabetes Insulin – $9.6 MM... Read More
Top 5 Drugs Advertising in Professional Health Journals through June 2015
Print advertising dollars in professional health journals reached almost $300 million through June 2015, a 1.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through June 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through June 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 47,007 total ad pages through June 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Top Categories Advertising in Print Medical Journals through May 2015 (by Pages)
Advertisers in professional health journals purchased 38,804 total ad pages through May 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Highest Spending Drug Classes through May 2015
Advertisers in professional health journals spent over $248 million January through May 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD May 2015 Antineoplastic Agents – $26.3 MM (+47.9%) Anticoagulants Oral – $10.3 MM (+19.3%) Diabetes Oral – $8.8 MM (-15.9%) Diabetes Insulin – $7.8 MM (+106.9%) An... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through May 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top 5 Drugs Advertising in Professional Health Journals through May 2015
Print advertising dollars in professional health journals reached over $248 million through May 2015, a 2.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through March 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Highest Spending Drug Classes through First Quarter 2015
Advertisers in professional health journals spent over $141 million January through March 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD March 2015 Antineoplastic Agents – $14.9 MM (+50%) Anticoagulants Oral – $5.6 MM (+15%) Diabetes Oral – $5.3 MM (-13%) Antivirals, Other – $4.6 MM (+104%) Diabet... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through March 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 4% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals 1Q 2015 (by Pages)
Advertisers in professional health journals purchased 22,889 total ad pages through March 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Top 5 Drugs Advertising in Professional Health Journals through March 2015
Print advertising dollars in professional health journals reached over $141 million through March 2015, a nearly 6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through March 2015, only three were on the list at this time in 2014. Top 5 Print... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through February 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up 7% of the total advertising share while Forest Laboratories comprises about 4%. Top 5 Print Ad Pharma Companies (Dollars): YTD February 2015 Johnson &... Read More