Kantar Media Healthcare Research
Highest Spending Drug Classes through June 2015
Advertisers in professional health journals spent almost $300 million January through June 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD June 2015 Antineoplastic Agents – $31.8 MM (+41.5%) Anticoagulants Oral – $12.3 MM (+17.7%) Diabetes Oral – $10.6 MM (-16.5%) Diabetes Insulin – $9.6 MM... Read More
Healthcare Advertisements & Their Impact on Consumers
167 million adults have seen or heard healthcare advertising in the last 12 months, according to the 2015 MARS Consumer Health Study. The chart above shows where these adults have seen or heard healthcare advertising. 3 out of 4 have seen or heard healthcare advertising on television and more than half have seen or... Read More
Retail Clinic Patients are More Likely to View Drug Review/Ratings Websites
The 2015 MARS Consumer Health Study has new data specific to healthcare facilities. According to the study, 1 in every 10 adults that received medical or health-related services in the last 12 months did so at a retail health or in-store clinic. Of these adults, 82% said they used the internet in the last 30 days for... Read More
Top 5 Drugs Advertising in Professional Health Journals through June 2015
Print advertising dollars in professional health journals reached almost $300 million through June 2015, a 1.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through June 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through June 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 47,007 total ad pages through June 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Today's Consumer Still Values Healthcare Professionals
8 out of 10 adults have seen one or more medical professionals in the last 12 months, according to the 2015 MARS Consumer Health Study. This group of adults values their healthcare professional, whether it’s doctors (93%), nurses/physician assistants (85%) or pharmacists (85%). Nearly 2 out of 3 of these adults have an... Read More
Most Common Pains Reported to Physicians
The 2015 Pain Medicine Readership Study is new to Kantar Media Healthcare Research this year, bringing information related to various painful ailments, treatments and procedures. Our goal is to provide unbiased data about Pain Medicine media to assist publishers, editors, advertisers and marketing personnel. We... Read More
Who is the Mobile Health Consumer?
The 2015 MARS Consumer Health Study has unique information about mobile health consumers – US adults that have used a smartphone or tablet for health-related activities in the last 30 days. Here's what we we've uncovered about this group: 63% female Median age is 35 53% more likely to be a parent to a child under age 18 95%... Read More
5 Facts for Marketers about Adults with Dry Skin/Eczema
37 million adults say they have or had dry skin/eczema in the last 12 months, according to the 2015 MARS Consumer Health Study. Of the 18 million adults who have been professionally diagnosed with dry skin/eczema/rosacea, 44% are treating it with a non-prescription product, 43% are treating it with Rx and only 10% are... Read More
Profiling Adults with Irritable Bowel Syndrome
12 million adults say they have or have had Irritable Bowel Syndrome (IBS) in the last 12 months, according to the 2015 MARS Consumer Health Study. Of the 68% of adults who have been professionally diagnosed with IBS, 43% are treating it with Rx, 32% are treating it with a non-prescription product and 18% are not... Read More
MARS Consumer Health Study 2015: Urgent Care Centers
The 2015 edition of the MARS Consumer Health Study includes data on the facilities that healthcare consumers visit most frequently. These insights can help you better understand where patients are seeking treatment and help you better focus your advertising strategies. For instance, we know that 12% of adults reported... Read More
How Do Online Health Info Seekers Feel About the Internet as a Research Tool?
About 70% of adults who have used the Internet for health-related activities in the last 30 days say they feel the Internet provides them with a wealth of resources when they are searching for health and wellness information, according to the 2015 MARS Consumer Health Study. Among adults that have used the Internet for... Read More
MARS Consumer Health Study: Actions Taken After Seeing a Medical Professional
It's no mystery that doctors are a major influence in consumer actions, but is your media strategy accounting for what patients do after visiting their physicians? The 2015 MARS Consumer Health Study has specific information about what actions consumers take after seeing medical professionals that can help you better... Read More
Popular Online Health Activities in the 2015 MARS Consumer Health Study
Of the 81 million people who used the Internet for health-related activities in the last 30 days, the majority are using the Web to find information about conditions and treatments. The chart above shows their most common actions related to digital health research, according to the 2015 MARS Consumer Health Study. We... Read More
Health apps/Mobile Devices in 2015 MARS Consumer Health Study
An exciting change to the MARS Consumer Health Study in 2015 is that it’s now been updated to gather info on how consumers use health-related mobile apps. The rise of mobile is well upon us and Kantar Media has taken some forward-thinking actions to make sure you know how to market to these tech-savvy consumers. Every... Read More
Profiles of Vitamin Consumers
Here at Kantar Media we have created profiles for three specific types of vitamin consumers: Those who have taken Centrum, Emergen-C or One-A-Day within the past twelve months, based on the MARS Consumer Health survey of roughly 22,000 U.S. consumers. These findings can help marketers and media companies better... Read More
Juul Hopes To Reinvent E-Cigarette Ads with 'Vaporize' Campaign
Advertising Age recently ran a story on Juul's multimillion-dollar "Vaporize" campaign, which includes a brightly colored 12-unit billboard display that will hang above the streets of Times Square. Publications have branded Juul as the "iPhone of e-cigs" and their ads will feature 20- to 30-year-olds using the product on... Read More
Submitting 2016 rates to Kantar Media
With a new media planning cycle fast approaching, we look forward to working closely with you again to deliver your 2016 rates to healthcare media buyers through MARS online. Current and accurate rates are the bedrock for analysis, audit, and scheduling systems used every day by healthcare media decision makers. E-mail... Read More