Kantar Media Healthcare Research
Almost One-Third of Physicians Have Implemented an EHR/EMR System into their Practice
Recently, the American Medical Association called for a massive repair of EMR systems to make usability and better patient care a greater priority, according to The Wall Street Journal. The U.S. market for EMR alone is $9 billion in 2014, according to Kalorama Information. Have the majority of physicians implemented... Read More
Doctors Consult the Internet Immediately After a Patient Consult Four Times per Week
Doctors consult Internet-based resources regarding a specific patient conditions immediately after a patient consult an average of 4.4 times per week, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Three in four physicians use the Internet after a patient consult at least once... Read More
More Than Half of Doctors Use a Professional Social Network for Work Reasons
More than two-thirds (69%) of physicians use at least one of the three types of social networks listed in the study, while 31% do not use any, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. This breaks down to 16% of doctors using all three types, 28% using 2 of the 3, and... Read More
Key Opinion Leaders are Using Digital Throughout their Work Lives
Predictably, key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more... Read More
Younger Physicians Are More Likely to Use Smartphones and Tablets for Work Reasons
Almost all physicians under the age 35 (95%) use a smartphone for professional purposes, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Older physicians are far less likely to use both smartphones and tablets devices for work; 64% of physicians over the age of 60 use... Read More
Colleagues are the Most Important Information Source to Majority of Physicians
To better understand the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 40 sources of information in helping them stay up-to-date on new medical developments. Above you’ll find the top 5 sources by... Read More
Doctors are More Likely to Use Tablets Over Smartphones to Read Articles from Medical Publications
One in in four doctors uses a tablet to reference drug data and three in ten use the devices to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Furthermore, tablets are used by 53% of physicians for professional... Read More
Print Medical Journals Reach Almost All Physicians
Colleagues and medical journals (accessed via print) continue to have the highest reach among doctors, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Understandably, the most far-reaching information sources differ among physicians of various specialties. For example,... Read More
Almost $14 Million Spent Advertising Invokana in Medical Journals Through Q3 2014
Through September 2014, Invokana continues to be the drug product most advertised in medical journals. Invokana, which treats type 2 Diabetes, has spent the most in advertising and purchased the highest number of ad pages, according to Kantar Media. Brintellix, an antidepressant, ranks second by both dollars and pages.... Read More