Bernie Cognac
Almost One-Third of Physicians Have Implemented an EHR/EMR System into their Practice
Recently, the American Medical Association called for a massive repair of EMR systems to make usability and better patient care a greater priority, according to The Wall Street Journal. The U.S. market for EMR alone is $9 billion in 2014, according to Kalorama Information. Have the majority of physicians implemented... Read More
Key Opinion Leaders are Using Digital Throughout their Work Lives
Predictably, key opinion leaders are much more digitally-minded than other physicians, according to the Sources & Interactions Study, September 2014 – Medical/Surgical Edition. Here are a few key data-points pharma marketers and agencies need to know about KOLs in order to refine digital marketing plans: KOLs are more... Read More
Colleagues are the Most Important Information Source to Majority of Physicians
To better understand the information sources doctors value, we ask physicians to rate, on a scale of 1 to 5, where 1 is “Least Important” and 5 is “Most Important,” the importance of 40 sources of information in helping them stay up-to-date on new medical developments. Above you’ll find the top 5 sources by... Read More
Doctors Continue to Perform More Professional Tasks via Computer vs. Smartphone or Tablet
Beyond access the Internet and email, what tasks are doctors performing on their computers for work reasons? 85% of doctors use computers to research general medical issues or specific clinical situations, according to the Sources & Interactions Study, September 2014: Medical/Surgical Edition. Further, 82% of surveyed... Read More
Examining the Internet Use Among Eyecare Professionals for Work Reasons
While the Internet use of optometrists for professional purposes has remained fairly steady since 2011, both opticians and ophthalmologists have increased their average number of Internet sessions per week for work, according to the Sources & Interactions 2014 Study – Eyecare Edition. Currently, ophthalmologists report... Read More
Are Healthcare Professionals Communicating with Patients Through Email?
While e-mail is one of the top tasks performed by nurse practitioners and physician assistants on both computers and mobile devices, using email to communicate with patients is still fairly uncommon in professional health due to issues around confidentiality and accountability. Plus, it can be burdensome for the HCP to... Read More
Majority of Doctors Have Implemented an EHR/EMR System
Just less than a decade ago, patient records were stored in printed, color-coded files that required a tremendous amount of time and effort from the both the doctor and the office staff. Now, there are EHR/EMR (Electronic Health/Medical Record) systems, which offer many benefits to doctors and their workers, but have... Read More
What Are The Most Popular App Types Used by Doctors on Tablets?
More than half of physicians (51%) are tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. Furthermore, 45% of doctors are using a mobile app on their tablets for work reasons. Usage of specific types of tablet mobile... Read More
Colleagues and Print Medical Journals Reach the Greatest Percentage of All Physicians
Despite the uptick in digital media and technology, colleagues and medical journals (accessed via print) are still the information sources with the highest reach among physicians, according to the Sources & Interactions Study, March 2014: Medical/Surgical Edition. However, the most far-reaching information... Read More
Doctors are Most Often Exposed to Online Patient Medical Records among Sources of Information
Online patient medical records are the top information source, in terms of frequency of exposure, among the physicians we surveyed in the Sources & Interactions Study, March 2014: Medical/Surgical Edition. Taking the second spot are prescriptions (electronic software), which is further proof of how far-reaching... Read More
Are Doctors Using Social Networks for Work?
65% of physicians use at least one of the three types of social networks listed in the study, while 35% do not use any, according to the Sources & Interactions Study, March 2014 – Medical/Surgical Edition. This breaks down to 13% of doctors using all three types, 26% using 2 of the 3, and 26% using only 1 of the... Read More
Almost Half of Doctors Have Participated in e-Detailing at Least Once
Almost half of the physicians surveyed in the Sources & Interactions Study, September 2013 – Medical/Surgical Edition say that have participated in at least one pharmaceutical manufacturer e-detail presentation in the past. About 9% say that their most recent e-detail participation occurred within the last month, 11%... Read More
Doctors Most Likely to Consult the Internet Regarding a Patient Condition After a Consult versus Before or During
Physicians say that they research specific patient conditions online immediately before a patient consult an average of 3.7 times per week, according to the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. More than half of the physicians surveyed use the Internet before a patient consult at... Read More
What Products are Dental Hygienists Dispensing, Recommending and Using at Work?
In our Dental Hygiene Readership Study, we survey this group of healthcare professional to discover which professional publication they read, how often they read them and more. We also dig deeper to understand how this group breaks out demographically, including the length of their practice and how many patients they... Read More
Age Matters: Physicians Using Smartphones for Professional Purposes
Almost all of physicians (93%) under the age 35 use a smartphone for professional purposes, according to current wave data from the Sources & Interactions Study, September 2013 – Medical/Surgical Edition. Older physicians are less likely to use these devices for work; only 60% of physicians over the age of 60 use them.... Read More
Colleagues and Print Medical Journals Reach the Greatest Percentage of All Physicians
Colleagues and medical journals (accessed via print) continue to be the information sources with the highest reach among physicians, according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition. While these two have the highest reach among all physicians, rankings do differ according... Read More
Doctors are Most Often Exposed to Online Patient Medical Records among Sources of Information
Online patient medical records and online prescribing software took the top spots in terms of frequency of exposure among the +3,000 physicians surveyed in the Sources & Interactions Study, September 2013: Medical/Surgical Edition. These two sources were newly added to the survey and are becoming increasingly utilized... Read More
Radiation Oncologists Are More Active on Internet for Work than Radiologists
In 2011, radiation oncologists conducted about a handful more Internet session for work reasons than radiologists, but this year’s the Sources & Interactions Study – Radiology Edition shows that radiologists have closed the gap. However, the Internet sessions conducted by radiation oncologists are longer on average than... Read More
Ophthalmologists Use Tablets for Work Reasons More Than Other Eyecare Professionals
As tablet usage is increasing among all U.S. adults, it’s not too surprising that more healthcare professionals are also using these digital devices for professional purposes. All three groups of eyecare professionals in the Sources & Interactions 2013 Study – Eyecare Edition showed small increases year-over-year in... Read More
Smartphone Usage Hasn't Increased Among Hospital Execs; Remains Higher Compared with Other Healthcare Professionals
More than three in four hospital management professionals (chief executives, financial executives and information executives) say they use a smartphone for professional purposes with usage being highest among CIOs, according to Kantar Media’s Sources & Interactions 2013 Study – Hospital Management Edition. This... Read More