Examining the Internet Use Among Eyecare Professionals for Work Reasons

by Bernadette Cognac

While the Internet use of optometrists for professional purposes has remained fairly steady since 2011, both opticians and ophthalmologists have increased their average number of Internet sessions per week for work, according to the Sources & Interactions 2014 Study – Eyecare Edition.

Currently, ophthalmologists report having more Internet sessions for work than other eyecare professionals. However, they also report spending less time per session than the two other groups. Opticians spend the highest amount of time per Internet session followed by optometrists.

Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Eyecare Edition, conducted every year, is designed to profile physician assistants' and nurse practitioners’ media use in these areas of interest to healthcare marketers and media professionals.

To find out more about the study and specialty-specific data, let us know.