Featured Study
Sources & Interactions: September 2015 Medical/Surgical Edition
The September 2015 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients. This new release includes some notable upgrades to the Sources & Interactions study and format, including: New content Perceptions on advertising in print and in-person Deeper insights on online activities and the... Read More
Sources & Interactions Study: Eyecare Edition
Kantar Media’s Sources & Interactions™ Studies provide a detailed examination of the online and mobile activities of healthcare professionals. We've got a comprehensive overview of information sources that includes traditional media, emerging media, and more. Our Eyecare Edition of the Sources & Interactions™ Study... Read More
2015 Pain Medicine Readership Study
The new 2015 Pain Medicine Readership study is the latest release from Kantar Media Healthcare Research and is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating Pain Medicine media... Read More
Sources & Interactions, March 2015: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer detailed research on healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. Sources & Interactions... Read More
Website Usage & Qualitative Evaluations: December 2014 Medical/Surgical Edition
Kantar Media’s Website Usage & Qualitative Evaluations: December 2014 Medical/Surgical Edition is designed to profile physicians' usage of professional websites and their attitudes about those websites. More than 300 websites were included in this survey. This report contains the results for 24 specialties, plus Total... Read More
Sources & Interactions Study, September 2014: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical... Read More
Sources & Interactions Study: 2014 Nurse Practitioner & Physician Assistant Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Physician... Read More
Kantar Media's 2014 MARS Consumer Health Study
Kantar Media’s MARS Consumer Health Study helps agencies, marketers and media make better healthcare media and marketing decisions. Since 2001, it has been the only dedicated, syndicated study in the healthcare industry that provides actionable insights around consumers' multimedia consumption habits, ailment... Read More
Sources & Interactions Study, March 2014: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical... Read More
Sources & Interactions Study, September 2013: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical... Read More
Sources & Interactions Study: Oncology Nursing Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Oncology Nursing... Read More
Mobile Device Usage: October 2013 Medical/Surgical Edition
Kantar Media’s Mobile Device Usage study profiles physicians’ professional activities and behaviors related to smartphones, tablets, and mobile apps, including usage data on 69 specific medical content/journal apps. This new study, released in October 2013, surveyed 1,919 doctors in 15 key specialties. What insights are... Read More
Dental Hygiene Readership Study
Kantar Media’s 2013 Dental Hygiene Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist marketing personnel with the task of evaluating dental hygienist publications. What insights are available? Professional publication readership data. See how... Read More
Website Usage & Qualitative Evaluations: June 2013 Medical/Surgical Edition
Kantar Media’s Website Usage & Qualitative Evaluations: June 2013 Medical/Surgical Edition is designed to profile physicians' usage of professional websites and their attitudes about those websites. More than 300 websites were included in this survey. What insights are available? Metrics include: Visitation of websites... Read More
Oncology Nursing Readership Study
Kantar Media’s 2013 Oncology Nursing Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist marketing personnel with the task of evaluating oncology nursing publications. What insights are available? Professional publication readership data. See how... Read More
Radiology Readership Study
Kantar Media’s 2013 Radiology Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist marketing personnel with the task of evaluating radiology professional publications. What insights are available? Professional publication readership data. See how... Read More
Sources & Interactions Study: Radiology Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Radiology Edition,... Read More
Hospital Management Readership Study
Kantar Media’s 2013 Hospital Management Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with the task of evaluating hospital management publications. What insights are available? Professio... Read More
Sources & Interactions Study: Eyecare Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Eyecare Edition,... Read More
Sources & Interactions Study: Hospital Management Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Hospital Management... Read More