Radiology Readership Study

by Client Services

Kantar Media’s 2013 Radiology Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist marketing personnel with the task of evaluating radiology professional publications.

What insights are available?

Professional publication readership data.

• See how frequently and thoroughly radiology professionals read professional publications
• Find out the probability of ad page exposure in a particular publication
• Evaluate publication performance using the most trusted, stable, projectable data available in the healthcare market

How is data collected?

The data in this report are comprised of two data collection periods. The most recent cycle of Radiology Readership data were gathered via online survey between May 2013 and July 2013. A portion of the sample received an invitation to an online survey in early-May and a reminder one week later, while other portions of the sample received an initial email invitation in late-May or mid-June (with corresponding reminder emails one week later).

For more information on how to get full access to the study, contact us.