Kantar Media Healthcare Research
Which Pharma Companies Have Spent the Most on Professional Print Ads through March 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 4% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals 1Q 2015 (by Pages)
Advertisers in professional health journals purchased 22,889 total ad pages through March 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Sources & Interactions, March 2015: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer detailed research on healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. Sources & Interactions... Read More
Opportunities for Marketers to Engage with Patients
The Kantar Media Consumer Health Study again demonstrates how, at each point of the healthcare information gathering process, the patient is actively engaged. Consequently, marketers have new challenges—and opportunities—to communicate their message with active healthcare consumers. This new infographic shows you where... Read More
Top 5 Drugs Advertising in Professional Health Journals through March 2015
Print advertising dollars in professional health journals reached over $141 million through March 2015, a nearly 6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through March 2015, only three were on the list at this time in 2014. Top 5 Print... Read More
The Internet Empowers Healthcare Decisions of Your Target Patients
170 million U.S. adults went online for health research in 2014, according to the Kantar Media 2014 Consumer Health Study. This new infographic shows you: Why do they go online? How do they go online? What do they do online? Click here to download this infographic filled with DTC advertising insights now. In addition,... Read More
New Data on E-cig Usage
This week's release of results from the CDC's 2014 National Youth Tobacco Survey is making headlines, particularly in its findings that e-cigarette use among high-school students increased nearly 800%. Why? For teens, a New York Times story reports that, "A significant share said they were using the devices to ... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through February 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up 7% of the total advertising share while Forest Laboratories comprises about 4%. Top 5 Print Ad Pharma Companies (Dollars): YTD February 2015 Johnson &... Read More
Highest Spending Drug Classes through February 2015
Advertisers in professional health journals spent over $86 million January through February 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both dollars and pages, as it was in both 2014 and 2013. These antineoplastic agents make up 11% of the total dollars spent on... Read More
Top Pharma Categories Advertising in Print Medical Journals through February 2015 (by Pages)
Advertisers in professional health journals purchased 13,410 total ad pages through February 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in both 2013 and 2014. These antineoplastic agents make up over 14% of total share in the market. Top 5 Print... Read More
Top 5 Drugs Advertising in Professional Health Journals through February 2015
Print advertising dollars in professional health journals reached nearly $87 million through February 2015, an 8% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through February 2015, only three were on the list at this time in 2014. Top 5... Read More