Kantar Media Healthcare Research
Highest Spending Drug Classes through September 2015
Advertisers in professional health journals spent almost $460 million January through September 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD September 2015 Antineoplastic Agents – $46.6 MM (+30.4%) Anticoagulants Oral – $18.3 MM (+31.4%) Diabetes Insulin – $17.3 MM (+148.7%)Antivirals,... Read More
Top 5 Drugs Advertising in Professional Health Journals through September 2015
Print advertising dollars in professional health journals reached almost $460 million through September 2015, over a 2% increase year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through September 2015, only three were on the list at this time in 2014. Top... Read More
Sources & Interactions: September 2015 Medical/Surgical Edition
The September 2015 Medical/Surgical Sources & Interactions Study is available now to Kantar Media clients. This new release includes some notable upgrades to the Sources & Interactions study and format, including: New content Perceptions on advertising in print and in-person Deeper insights on online activities and the... Read More