Statistics
Physicians Have Positive Attitudes toward Exposure to Advertising at Meetings and Conferences
Overall, 87% of physicians surveyed in Kantar Media's Sources & Interactions Study, September 2015: Medical/Surgical Edition said they attended some type of meeting/conference or convention at least once a year. Furthermore, the average number of meetings attended by a physician is around 1.8 per year. When asked how... Read More
Type-2 Diabetes: Related Conditions and Treatments
Among the 26 million U.S. adults who have type 2 diabetes, more than 8 in 10 report that they have also experienced some type of diabetes-related complication or condition, according to the 2015 MARS Consumer Health study. The top 3 diabetes-related conditions are: 64% Hypertension/High blood pressure 42% Diabetic nerve pain 37... Read More
Doctors Rank Professional Portals as Most Important Information Source
Professional portals were used by 93% of doctors on an average of 140.9 times annually. Professional portals are support platforms where physicians can connect with one another to evaluate clinical decisions – popular examples include UpToDate and Medscape. They are also the top information source in terms of... Read More
Type 2 Diabetes and the Battle with Obesity
According to the 2015 MARS Consumer Health Study, 84% of the 31.4 million U.S. adults with diabetes suffer from type 2 diabetes. The MARS Study reveals that: Adults with type 2 diabetes are 108% more likely to be classified as obese (BMI of 30 or greater) than those who do not have this condition Adults with type 2... Read More
More Than Half of Doctors Use Tablets for Work Reasons
More than half of surveyed doctors (53%) use tablet devices for professional purposes, according to current wave data from the Sources & Interactions Study, September 2015: Medical/Surgical Edition. This number has been steady for the past two years. However, the amount of physicians using tablets for professional or... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through July 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up almost 6% of the total advertising share while its next closest competitor, Gilead Healthcare, holds nearly 3% of professional print ad... Read More
Highest Spending Drug Classes through July 2015
Advertisers in professional health journals spent almost $350 million January through July 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD July 2015 Antineoplastic Agents – $36.7 MM (+40.1%) Anticoagulants Oral – $14.6 MM (+23.5%) Diabetes Oral – $11.9 MM (-15.6%) Antivirals, Other – $11.3 MM... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 54,567 total ad pages through July 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Top 5 Drugs Advertising in Professional Health Journals through July 2015
Print advertising dollars in professional health journals reached almost $350 million through July 2015, a 0.5% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through July 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Understanding US Adults Who Change Their Health Insurance Plans
According to the 2015 MARS Consumer Health Study, 14% of U.S. adults with health insurance say they changed plans in the past 12 months. 1 in 3 respondents said that they switched health plans because an employer changed providers or plan offers. Another 21% of insured adults moved to a different plan due to job loss... Read More
Multimedia Habits of Uninsured Adults
Nearly nine out of ten US adults claim to have health insurance and that number continues to grow. But what about those who are still uninsured? According to the 2015 MARS Consumer Health Study, the biggest reason for not having coverage is financial: 48% say that health insurance costs too much. Among other... Read More
How Do Consumers Pay for Prescriptions?
The chart below shows how prescription drug purchasers pay for their medications. Prescription drugs can be expensive and individuals who use grocery stores to fill prescriptions are 76% more likely to take advantage of savings offers such as coupons, rebates, or loyalty cards. For those who have insurance plans with... Read More
Who are Rx Purchasers and Where Do They Buy Medication?
The 2015 MARS Consumer Health Study shows us that drug stores live up to their name with nearly half of the 170 million Rx purchasers buying medication, whether Rx or OTC, at chain retail stores. Perhaps because of the convenience of one-stop shopping, almost 40% have made similar purchases at their local supermarket,... Read More
Highest Spending Drug Classes through June 2015
Advertisers in professional health journals spent almost $300 million January through June 2015, according to Kantar Media. Top 5 Print Ad Drug Classes (Dollars): YTD June 2015 Antineoplastic Agents – $31.8 MM (+41.5%) Anticoagulants Oral – $12.3 MM (+17.7%) Diabetes Oral – $10.6 MM (-16.5%) Diabetes Insulin – $9.6 MM... Read More
Healthcare Advertisements & Their Impact on Consumers
167 million adults have seen or heard healthcare advertising in the last 12 months, according to the 2015 MARS Consumer Health Study. The chart above shows where these adults have seen or heard healthcare advertising. 3 out of 4 have seen or heard healthcare advertising on television and more than half have seen or... Read More
Retail Clinic Patients are More Likely to View Drug Review/Ratings Websites
The 2015 MARS Consumer Health Study has new data specific to healthcare facilities. According to the study, 1 in every 10 adults that received medical or health-related services in the last 12 months did so at a retail health or in-store clinic. Of these adults, 82% said they used the internet in the last 30 days for... Read More
Top 5 Drugs Advertising in Professional Health Journals through June 2015
Print advertising dollars in professional health journals reached almost $300 million through June 2015, a 1.6% decrease year-over-year, according to Kantar Media. Of the top ten products being advertised in professional health journals through June 2015, only three were on the list at this time in 2014. Top 5 Print Ad... Read More
Which Pharma Companies Have Spent the Most on Professional Print Ads through June 2015?
Johnson & Johnson has maintained its spot at the top pharma company advertising in professional health journals by dollars, according to Kantar Media. The company makes up more than 5% of the total advertising share while its next closest competitor, Lilly, holds nearly 3% of professional print ad dollars spent. Top 5... Read More
Top Categories Advertising in Print Medical Journals through June 2015 (by Pages)
Advertisers in professional health journals purchased 47,007 total ad pages through June 2015, according to Kantar Media. Cancer Therapy is the top drug class advertising by both pages and dollars, as it was in 2014. These antineoplastic agents make up almost 14% of total share in the market. Top 5 Print Ad Drug Classes... Read More
Today's Consumer Still Values Healthcare Professionals
8 out of 10 adults have seen one or more medical professionals in the last 12 months, according to the 2015 MARS Consumer Health Study. This group of adults values their healthcare professional, whether it’s doctors (93%), nurses/physician assistants (85%) or pharmacists (85%). Nearly 2 out of 3 of these adults have an... Read More