Statistics
More Than Half of Doctors Use A Social Network for Professional Purposes
60% of physicians any at least one of the types of social networks listed in the chart, while 40% do not use any, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. This breaks down to 11% of doctors using all three types, 23% using 2 of the 3, and 26% using only 1 of... Read More
Drug Company Movers & Shakers Advertising in Professional Health Journals in Q1 2013
Among the top 25 drug companies advertising in professional health journals, these are some of the fastest growing in terms of print journal advertising year-to-date in 2013 as compared with that time period last year. Print Ad Drug Companies with Large Increases (Dollars): Jan. – Mar. 2013 #1 Sunovion Inc. – $1 MM... Read More
Physician Assistants and Nurse Practitioners are Actively Engaged with Patients
Physician assistants and nurse practitioners see an average of 71 patients per week, with the former seeing slightly more (75) than the latter (67), according to recently released research from Kantar Media. Physician assistants and nurse practitioners represent a growing and increasingly valuable segment of the... Read More
Drug Product Movers & Shakers Advertising in Professional Health Journals in Q1 2013
Among the top 25 drugs products that are advertising in professional health journals in the first quarter of 2013, these are the five fastest growing in terms of dollars spent compared to the same time period of 2012. Print Ad Drug Products with Large Increases in Dollars Spent: Jan. – Mar. 2013 #1 Zytiga - $1.4 MM (+72%) #... Read More
Top 5 Companies Advertising in Professional Health Journals (Dollars) in Q1 2013
Through the first quarter of 2013, Johnson & Johnson Corporate ($8 MM) is the top pharma company advertising in professional health journals by dollars, a 31% increase year-over-year, according to Kantar Media. Other companies making big investments in print journal advertising are as follows: Top 5 Print Ad Pharma... Read More
Are Doctors Going Online Before, During and After Patient Consultations?
Physicians say that they research specific patient conditions online immediately before a patient consult an average of 3.4 times per week, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. More than half of the physicians surveyed use the Internet before a patient consult... Read More
Top 5 Drug Products Advertised in Professional Health Journals (Dollars) in Q1 2013
Xarelto and Tudorza Pressair are once again the products with the most money spent on advertising in professional health journals year-to-date, according to Kantar Media. Both products took the top spots at the end of February as well. Top 5 Print Ad Drugs (Dollars): Jan. – Mar. 2013 #1 Xarelto Tablets – $5 MM (+36%) #2... Read More
Top Drug Classes Prescribed by Physician Assistants and Nurse Practitioners
Physician assistants and nurse practitioners represent a growing and increasingly valuable segment of the healthcare professionals’ universe, both for their role in patient education and counseling, and as prescribers. Kantar Media documents the media consumption habits of this important audience, and the information... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Pages) in Q1 2013
Advertisers in professional health journals purchased 21,175 total pages in the first quarter of 2013, according to Kantar Media. Cancer Therapy Products came in as the top drug class with more than 1,900 pages and appeared as the highest ranked class when looking at the list by dollars. The top product classes by... Read More
How are Physicians Using Mobile Apps for Professional Purposes?
About 74% of surveyed physicians use a smartphone for professional purposes, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. How do mobile apps fit into a doctor's worklife. As more apps are released every year, that doesn't necessarily mean that physicians are using... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Dollars) in Q1 2013
Total print ad dollars spent by advertisers in professional health journals reached $134 MM in the first quarter of 2013, according to Kantar Media. Cancer Therapy Products topped the list with almost $10 million spent and was also the top class by dollars last month. The top product classes by dollars are as follows: T... Read More
How are Physicians Using Smartphones for Professional Purposes?
Over the last decade, digital technology has become a mainstay in our lives. And smartphones aren’t just used in our free time anymore. Mobile devices like the iPhone have lengthened the work-cycle for many industries because employees can be reached after hours with the click of a button. This has been... Read More
Top 5 Companies Advertising in Professional Health Journals (Dollars) from January-February 2013
So far this year, Johnson Johnson Corporate ($5 MM) is the top company advertising in professional health journals by dollars spent, a 28% increase year-over-year, according to Kantar Media. Keep reading to find out what other companies are making big investments in print advertising. Top 5 Companies (Dollars) January -... Read More
Top 5 Drug Products Advertised in Professional Health Journals (Dollars) from January-February 2013
Xarelto and Tudorza Pressair are the products with the highest amount of money spent for professional journal ad campaigns year-to-date, according to Kantar Media. While Xarelto ranked #2 this time in 2012, Tudorza Pressair was only just approved by the FDA to treat chronic obstructive pulmonary disease last July. Top 5... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Pages) from January-February 2013
Advertisers in professional health journals purchased 13,136 total pages year-to-date, according to Kantar Media. Cancer Therapy Products topped the list with more than 1,300 pages and also topped the list when looking at dollars. The top product classes by pages are as follows: Top 5 Print Ad Drug Classes (Pages) Jan.... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Dollars) from January-February 2013
Total print ad dollars spent by advertisers in professional health journals reached $84 MM year-to-date, according to Kantar Media. Cancer Therapy Products topped the list with almost $7 million spent. The top product classes by dollars are as follows: Top 5 Print Ad Drug Classes (Dollars) Jan. – Feb. 2013 #1 Cancer... Read More
Physicians Using Social Media for Professional Purposes
Social networking isn’t just something you do on your free time anymore. More professions – especially those that deal with the public – are incorporating these digital tools into their day jobs. Physicians included. On average, almost one in three physicians uses social networking for professional purposes, according... Read More
Professional Ad Spend in Medical Journals Tops $610 Million in 2012
Print ad dollars in professional health journals exceeded $610 million in 2012, 11.4% below the 5-year average, according to Kantar Media. However, the product classes Anticoagulants Oral and Seizure Disorders both showed large increases in dollars. Top 5 Print Ad Product Classes (Dollars) Jan – Dec 2012#1 Cancer... Read More
Top 5 DTC Ad Spend Categories in First Three Quarters of 2012
Consumer health ad dollars surpassed $2.6 billion in the first three quarters of 2012, according to Kantar Media. Out of the hundreds of prescription drugs tracked, the top 5 DTC categories in regards to advertising spend were: Prescription Anti-Depression Medications Prescription Impotence Medications Prescription... Read More
Medical Recordkeeping Is Now Mostly Digital
Physicians have shifted from print to digital tools for accessing and maintaining medical records, according to Kantar Media’s March 2012 Sources & Interactions Study. Nearly 400,000 physicians among 21 office and hospital-based specialties now use one or more digital devices (computer/smartphone/tablet) to... Read More