Top 5 Drug Classes Advertising in Professional Health Journals (Pages) in Q1 2013

by Client Services

Advertisers in professional health journals purchased 21,175 total pages in the first quarter of 2013, according to Kantar Media. Cancer Therapy Products came in as the top drug class with more than 1,900 pages and appeared as the highest ranked class when looking at the list by dollars. The top product classes by pages are as follows:

Top 5 Print Ad Drug Classes (Pages): Jan. – Mar. 2013

#1 Cancer Therapy Products – 1,957 pages (+6%)

#2 Anticoagulants Oral – 982 pages (+2%)

#3 Steroids, Inhaled Bronch – 501 pages (N/A)

#4 Irritant Stimulant Laxatives – 448 pages (N/A)

#5 Biological Response Modifier – 382 pages (+4%)

The percentage changes compare Q1 2013 to Q1 2012. For more information on these ad insights or other data, let one of us know.

Kantar Media sets the standard for accurate, comprehensive competitive advertising intelligence in the professional healthcare arena. Check back next month for updated data on the top products, classes, companies and category movers year-to-date.