Kantar Media Healthcare Research
7 Takeaways on Key Opinion Leaders Using Digital Media
Key opinion leaders are physicians who influence their peers' medical practice decisions, so perhaps it’s not shocking that they are much more digitally-savvy, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. Here are 7 key facts pharma marketers and healthcare agencies n... Read More
10 Key Demographic Points from the Sources & Interactions Study
Did you know that the Kantar Media Sources & Interactions Study breaks down physicians groups beyond just their specialty and age? Other ways the data can be looked include: How soon the physician adopts a drug (Early Adopters, Early Majority, Late Majority, Traditionalist) Whether or not the physician sees sales reps Whethe... Read More
5 Digital Differences between Office-Based and Hospital-Based Doctors
When looking at the digital habits of physicians who work for hospitals and those working in offices, there are important variances. Results of the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition suggest that hospital-based doctors are more digital-minded overall, but only slightly. Here... Read More
Drug Class Movers & Shakers Advertising in Professional Health Journals in Q1 2013
Among the top 25 drug classes advertising in professional health journals, these are some of the fastest growing categories in the first quarter of 2013 as compared to that time period in 2012. Print Ad Drug Classes with Large Increases (Dollars): Jan. – Mar. 2013 #1 Biological Response Modifiers – $2 MM (+26%) #2... Read More
Announcing the Release of MARS Medical Online v3.12
Here's what's included: iPad-accessible now! Excel media schedule exports now with formulas! Easier ad image printing AND ad activity history in chart form! Analysis now allows for more flexible ranking reports that can incorporate your individual input and custom study results Email Client Services for more details or call... Read More
More Than Half of Doctors Use A Social Network for Professional Purposes
60% of physicians any at least one of the types of social networks listed in the chart, while 40% do not use any, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. This breaks down to 11% of doctors using all three types, 23% using 2 of the 3, and 26% using only 1 of... Read More
Drug Company Movers & Shakers Advertising in Professional Health Journals in Q1 2013
Among the top 25 drug companies advertising in professional health journals, these are some of the fastest growing in terms of print journal advertising year-to-date in 2013 as compared with that time period last year. Print Ad Drug Companies with Large Increases (Dollars): Jan. – Mar. 2013 #1 Sunovion Inc. – $1 MM... Read More
Kantar Media's MARS OTC/DTC Study
Kantar Media’s MARS OTC/DTC Study helps agencies, marketers and media make better healthcare media and marketing decisions. Since 2001 it has been the only dedicated syndicated study in the healthcare industry that ties attitudes, ailments, and pharma brand information to consumers’ multimedia consumption. Released... Read More
Physician Assistants and Nurse Practitioners are Actively Engaged with Patients
Physician assistants and nurse practitioners see an average of 71 patients per week, with the former seeing slightly more (75) than the latter (67), according to recently released research from Kantar Media. Physician assistants and nurse practitioners represent a growing and increasingly valuable segment of the... Read More
Sources & Interactions Study: Nurse Practitioner & Physician Assistant Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Physician... Read More
Sources & Interactions Study: Medical/Surgical Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Medical/Surgical... Read More
Drug Product Movers & Shakers Advertising in Professional Health Journals in Q1 2013
Among the top 25 drugs products that are advertising in professional health journals in the first quarter of 2013, these are the five fastest growing in terms of dollars spent compared to the same time period of 2012. Print Ad Drug Products with Large Increases in Dollars Spent: Jan. – Mar. 2013 #1 Zytiga - $1.4 MM (+72%) #... Read More
Nurse Practitioner & Physician Assistant Readership Study
Kantar Media’s 2013 Physician Assistant/Nurse Practitioner study is designed to provide an unbiased evaluation of media brand consumption, publication readership and information sources used by physician assistants and nurse practitioners, tied to their patient interactions, prescribing habits, work location and... Read More
Top 5 Companies Advertising in Professional Health Journals (Dollars) in Q1 2013
Through the first quarter of 2013, Johnson & Johnson Corporate ($8 MM) is the top pharma company advertising in professional health journals by dollars, a 31% increase year-over-year, according to Kantar Media. Other companies making big investments in print journal advertising are as follows: Top 5 Print Ad Pharma... Read More
Are Doctors Going Online Before, During and After Patient Consultations?
Physicians say that they research specific patient conditions online immediately before a patient consult an average of 3.4 times per week, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. More than half of the physicians surveyed use the Internet before a patient consult... Read More
Doctors Remain Slow to Use Email with Patients
Whether or not physicians should use email to communicate with patients is a heated topic. For example, have you read the Wall Street Journal debate that came out in 2012? Dr. Joseph C. Kvedar, Founder and Director of the Center for Connected Health in Boston, went head-to-head with Dr. Sam Bierstock, Founder and... Read More
Top 5 Drug Products Advertised in Professional Health Journals (Dollars) in Q1 2013
Xarelto and Tudorza Pressair are once again the products with the most money spent on advertising in professional health journals year-to-date, according to Kantar Media. Both products took the top spots at the end of February as well. Top 5 Print Ad Drugs (Dollars): Jan. – Mar. 2013 #1 Xarelto Tablets – $5 MM (+36%) #2... Read More
Top Drug Classes Prescribed by Physician Assistants and Nurse Practitioners
Physician assistants and nurse practitioners represent a growing and increasingly valuable segment of the healthcare professionals’ universe, both for their role in patient education and counseling, and as prescribers. Kantar Media documents the media consumption habits of this important audience, and the information... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Pages) in Q1 2013
Advertisers in professional health journals purchased 21,175 total pages in the first quarter of 2013, according to Kantar Media. Cancer Therapy Products came in as the top drug class with more than 1,900 pages and appeared as the highest ranked class when looking at the list by dollars. The top product classes by... Read More