Kantar Media Healthcare Research
Google is the Top Search Engine Used by Nurse Practitioners and Physician Assistants
When nurse practitioners and physician assistants need to conduct professional research online, the majority first turn to Google, according to Kantar Media’s Sources & Interactions 2013 Study– Physician Assistants/Nurse Practitioners Edition. However, there are still differences among these two groups of healthcare... Read More
Dentistry Readership & Non-Journal Media Study
Kantar Media’s 2013 Dentistry Readership study is designed to provide an unbiased evaluation of publication readership and to furnish data that will assist publishers, editors, advertising and marketing personnel with evaluating dentistry publications. Kantar Media measures what dentists read and how they read... Read More
Sources & Interactions Study: Dentistry Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Dentistry Edition,... Read More
Are Doctors Using Tablet Apps for Professional Purposes?
More physicians are using apps via tablet devices for professional purposes, according to current wave data from Kantar Media’s Sources & Interactions Study, March 2013 – Medical/Surgical Edition. 34% of physicians surveyed (and 73% of those using tablets professionally) use tablet apps for medical... Read More
High Level Findings on New Conditions in Kantar Media's MARS OTC/DTC Study
There were more than a few questions and content updates to this year’s MARS OTC/DTC Study. Based on client input, diabetic nerve/pain and low testosterone were added to the list of more than 70 health conditions. Further, “anaphylaxis/severe allergy” was added as a health condition for family members. Other additions... Read More
Drug Product Movers & Shakers Advertising in Professional Health Journals through April 2013
Among the top 25 drugs advertising in professional health journals from the beginning of 2013 until the end of April, there have been several large increases in dollars spent when compared to the same time period of 2012. Print Ad Drug Products with Large Increases (Dollars): Jan. – April 2013 #1 Zytiga – $3 MM (+246%) #2... Read More
Top 5 Drug Products Advertised in Professional Health Journals (Dollars) through April 2013
Xarelto maintained its spot as the top drug product (by dollars) advertising in professional health journals year-to-date, according to Kantar Media. Linzess replaced Tudorza Pressair Inhalation Powder as second on the list. Top 5 Print Ad Drugs (Dollars): Jan. – April 2013 #1 Xarelto Tablets – $6 MM (+33%) #2 Linzess... Read More
Top 5 Companies Advertising in Professional Health Journals (Dollars) through April 2013
Johnson & Johnson continues to be the top pharma company advertising in professional health journals by dollars, according to Kantar Media. Johnson & Johnson is the parent company of Janssen Pharmaceuticals, which markets Xarelto. Through April, Xarelto is the top drug advertised in professional health journals by... Read More
What Are Adults Doing As a Result of Healthcare Advertising?
Did you know that 85% of all adults say they saw or heard a healthcare advertisement in the last 12 months? That could have included ads on the Internet, magazines, newspapers, magazines in newspapers, doctors' offices, pharmacies, mail solicitations, outdoors, radio or TV. About 40% of those 202 million adults... Read More
1 of 4 Consumers Use Pharma Savings Offers
For the last few years, DTC marketers encountered a very real challenge as consumers and physicians increasingly chose to treat ailments with generics over branded drugs. That’s when the popularity of offering Rx coupons and rebates first began to surge. Now about 25% of adults use some form of prescription... Read More
Who is the Mobile Healthcare Market?
Half of the U.S. population now own a smartphone, according to Kantar Media’s 2013 MARS OTC/DTC Study. That includes 70% of 18-34 year olds and about 40% of adults 35 years and older. But it’s that 18-34 age range that really makes up the mobile healthcare market. Here’s why. This age group is: 83% more likely to look... Read More
Age Matters: Physicians Using Smartphones for Professional Purposes
More physicians under the age of 45 use a smartphone for professional purposes compared with physicians who are older, according to data from Kantar Media’s Sources & Interactions Study, March 2013 – Medical/Surgical Edition. Younger physicians (under the age of 35) use medical apps on smartphones more than their older... Read More
Age Breakdown: Physicians Using Tablets for Professional Purposes
Younger doctors are more likely to use tablets for professional purposes, according to data from Kantar Media’s Sources & Interactions Study, March 2013 – Medical/Surgical Edition. More than half of doctors ages 35-44 use tablets for work reasons versus only 36% of doctors ages 60 and above. Percentage that Uses Tablet... Read More
Sources & Interactions Study: Pharmacy Edition
Kantar Media’s Sources & Interactions™ Studies offer a detailed examination of healthcare professionals’ online and mobile activities, e-detailing experience, and exposure to (and evaluation of) information sources including traditional and emerging media, pharma reps, CME, conventions and more. The Pharmacy Edition,... Read More
Pharmacy Readership & Non-Journal Media Study
Kantar Media’s 2013 Pharmacy Readership study is designed to provide an unbiased evaluation of media brand consumption, publication readership and information sources used by pharmacists, tied to their customer interactions, prescription filling habits, work location and role, to assist marketers as they... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Pages) through April 2013
Advertisers in professional health journals purchased 29,337 total pages year-to-date, according to Kantar Media. Cancer Therapy Products came in as the top drug class with more than 1,900 pages and appeared as the highest ranked class when looking at the list by dollars. Steroids, Inhaled Bronch and Irritant... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Dollars) through April 2013
Total print advertising dollars in professional health journals surpassed $185 million through April, according to Kantar Media. Cancer Therapy Products was the top product class with more than $13 million spent and also took the top spot last month. The top product classes by dollars are as follows: Top 5 Print Ad Drug... Read More
Adults with Chronic Conditions are More Likely to Eat Unhealthy
Which came first - the ailment or the food choices? Data on more than 70 ailments in Kantar Media’s 2013 MARS OTC/DTC Study shows the majority of the conditions listed with high percentages of adults eating an unhealthy diet (with the exception of PTSD) have a clear relationship with food choices and eating behaviors.... Read More