Kantar Media Healthcare Research
How are Physicians Using Mobile Apps for Professional Purposes?
About 74% of surveyed physicians use a smartphone for professional purposes, according to the Kantar Media Sources & Interactions Study, March 2013 – Medical/Surgical Edition. How do mobile apps fit into a doctor's worklife. As more apps are released every year, that doesn't necessarily mean that physicians are using... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Dollars) in Q1 2013
Total print ad dollars spent by advertisers in professional health journals reached $134 MM in the first quarter of 2013, according to Kantar Media. Cancer Therapy Products topped the list with almost $10 million spent and was also the top class by dollars last month. The top product classes by dollars are as follows: T... Read More
How are Physicians Using Smartphones for Professional Purposes?
Over the last decade, digital technology has become a mainstay in our lives. And smartphones aren’t just used in our free time anymore. Mobile devices like the iPhone have lengthened the work-cycle for many industries because employees can be reached after hours with the click of a button. This has been... Read More
Last Chance to Enter MM&M Awards
Something you might be interested in; Friday is the last day to submit your entry for a 2013 MM&M Award. The competition is open to all agencies, clients, production companies, studios or other firms that produce or publish healthcare marketing materials or content.All submissions are reviewed and scored by a panel of... Read More
What Does the Sources & Interactions Study Cover?
The Sources & Interactions: March 2013 Medical/Surgical Edition is designed to profile physicians’ media use in areas of interest to pharmaceutical and device marketers and healthcare media professionals. The study is conducted every six months and targets more than 3,000 physicians annually across 21 specialties,... Read More
Web Marketing Association's Competition for the Best Healthcare Website of 2013
Here’s some news we saw that might be of interest to those of you who manage, own or develop healthcare websites. The Web Marketing Association is looking for the best healthcare websites in the world as part of their 17th annual international WebAward Competition. The WebAwards contest spans nearly 100... Read More
Top 5 Companies Advertising in Professional Health Journals (Dollars) from January-February 2013
So far this year, Johnson Johnson Corporate ($5 MM) is the top company advertising in professional health journals by dollars spent, a 28% increase year-over-year, according to Kantar Media. Keep reading to find out what other companies are making big investments in print advertising. Top 5 Companies (Dollars) January -... Read More
Top 5 Drug Products Advertised in Professional Health Journals (Dollars) from January-February 2013
Xarelto and Tudorza Pressair are the products with the highest amount of money spent for professional journal ad campaigns year-to-date, according to Kantar Media. While Xarelto ranked #2 this time in 2012, Tudorza Pressair was only just approved by the FDA to treat chronic obstructive pulmonary disease last July. Top 5... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Pages) from January-February 2013
Advertisers in professional health journals purchased 13,136 total pages year-to-date, according to Kantar Media. Cancer Therapy Products topped the list with more than 1,300 pages and also topped the list when looking at dollars. The top product classes by pages are as follows: Top 5 Print Ad Drug Classes (Pages) Jan.... Read More
Press
Print health ad spend in US remains buoyant PM Live April 1, 2014 Johnson & Johnson (J&J), top spenders in 2013, continued their spending spree, investing $3.3m in print advertising in the US in January, accounting for 8 per cent of market share across medical journals.The next biggest spenders – Forest Laboratories,... Read More
How is Sources & Interactions Data Collected?
The data in Sources & Interactions: Medical/Surgical Edition are comprised of two six month data collection periods, to help prevent seasonal bias, and allow for the most up-to-date reading possible on use of emerging technology/media. Full-year results are comprised of data from the current data collection... Read More
Top 5 Drug Classes Advertising in Professional Health Journals (Dollars) from January-February 2013
Total print ad dollars spent by advertisers in professional health journals reached $84 MM year-to-date, according to Kantar Media. Cancer Therapy Products topped the list with almost $7 million spent. The top product classes by dollars are as follows: Top 5 Print Ad Drug Classes (Dollars) Jan. – Feb. 2013 #1 Cancer... Read More