Press
Print’s Not Dead, Just Ask IKEA
Physician's Weekly
September 2014
That’s probably why–despite what appear to be flat or decreasing promotional budgets–print journal spending was up almost 9% through June 2014, when compared with June 2013, according to data from Kantar media included in an article from the September issue of MM&M.
Pharma spent $342m on journal advertising in first half of 2014
PMLive
September 11, 2014
Kantar Media says its research shows a 1% rise in pharma's print journal advertising and it names Johnson & Johnson - whose spending of almost $23m on advertising drugs products accounts for 7$ of the total advertising share - as the industry's single biggest spender.
E-cigarettes: The safety debate continues
Multibriefs
September 9, 2014
A recent study by research firm Kantar Media found that 6 million adults in the United States are e-cigarette users. In the same study, 35 percent of those adults believed that their health had improved since they began using e-cigarettes.
Journal ad numbers show that it's a multi-channel world
Klick Health
September 3, 2014
Print is not dead for many specialties and Kantar Media’s latest print advertising numbers show that. The reality for healthcare marketers isn’t one of print vs. digital, it’s print and digital.
Reality Bites
MM&M
September 2014
Every six months, when Kantar Media releases its report on ad spending in medical journals, publishers line up to toot their own horns (if the results paint their product in a favorable light) or cite a laundry list of mitigating factors (if the results show little love coming their way from advertisers).
Social, Mobile and Cloud Capabilities are Transforming the Future of the Healthcare and Pharmaceutical Industries
Accenture
August 28, 2014
75% of US Physicians are using their smart phones at work and 60% use social media for professional purposes. (Kantar media Nov-13)
Medical Journal Application Media
Intouch Solutions
August 28, 2014
Physicians’ usage of mobile device applications has steadily increased over the past few years, with 78 percent of physicians utilizing smartphones for professional purposes and 51 percent utilizing tablets (see tables below). More than one in four physicians use a tablet when reading medical publications.
The Point of Care Tipping Point
DTC Perspectives
August 19, 2014
As represented by the latest Kantar Media MARS Consumer Health Study, we know that communicating at the point-of-care significantly impacts patient health outcomes. The study showed that almost half of all adults (44%) have seen or heard healthcare advertising at a doctor’s office or pharmacy in the 12 months prior to the study.
Large-Scale Survey Suggests Most Smokers Prefer to Quit Using Electronic Cigarettes
Vape Ranks
August 20, 2014
According to a recent consumer behavior survey conducted by Kantar Media, more than 50% of US smokers prefer to use electronic cigarettes when trying to quit.
Smokers Choose Electronic Cigarettes as Favorite Quitting Tool
Puf Cigs
August 15, 2014
In a new study of consumer behavior from Kantar Media, of the adults who used an electronic cigarette product to help them quit smoking in the past twelve months, 57 percent chose electronic cigarettes over nicotine patches, gums, and other forms of smoking cessation products!
More People Use E-Cigarettes for Smoking Cessation
Whiteside Manor
August 19, 2014
A new study has found that that more smokers use e-cigarettes to help with smoking cessation than prescription drugs like Chantix or nicotine alternatives like gums and patches.
“The fact that there isn’t industry-wide, definitive proof that e-cigs help all smokers quit for good may be irrelevant to smokers”
Broadway Vapors
August 19, 2014
Electronic cigarettes are a more popular tool for smokers trying to quit than nicotine gums and patches, according to a new study of consumer behavior from Kantar Media. As e-cigarettes have exploded from niche product to $2 billion-plus industry, big tobacco isn’t the only industry facing disruption. E-cigarettes are shaking up the pharmaceutical business too.
E-Cigarettes Are More Popular Than The Patch & Nicotine Gum
CigBuyer.com
August 13, 2014
According to a new study of consumer behavior from Kantar Media, electronic cigarettes are a more popular tool for smoking cessation than nicotine patches and gum. Of the 20,000 adult respondents who used a smoking cessation product in the last 12 months, 57% chose e-cigarettes, compared with 39% who used a prescription drug like Chantix and 39% who used other over-the-counter methods including nicotine gum and patches.
Electronic Cigarettes the Go-to- Device for Quitting Smoking
Washington DC Injury Attorney Blog
August 18, 2014
Another study included a survey conducted by the Kantar Media Research Firm, which found that 57% of smokers who use a smoking cessation device choose e-cigs, while only 39% choose a drug and 30% choose nicotine gums and patches.
Electronic Cigarettes: Fave Smoke Cessation Tool By Smokers
National Electronic Cigarette Screening Program
August 14, 2014
Fave is the shortened urban term for favorite. Speaking of favorite, it has been confirmed by a new consumer behavior study that Electronic cigarettes are the fave tools of smokers for smoke cessation. The study was from Kantar Media.
Research Proves Smokers Prefer E-Cigs Over Other Quit Methods
Cocktail Nerd
August 14, 2014
Smoking rates are steadily declining while the ecig industry is rapidly growing. Is there a connection? According to a new ecig study from Kantar Media, the explosive growth of ecigs could be explained by how the typical smoker perceives vaping.
Smokers Relying on E-Cigarettes to Quit: Survey
AboutLawsuits.com
August 15, 2014
The findings of new research highlight a growing trend among smokers, indicating that electronic cigarettes, or e-cigs, have become the go-to device for individuals who want to quit smoking, despite concerns about whether they may be linked to health side effects and questions about whether they actually help people stop smoking traditional cigarettes.
Kantar Media: Smokers Chosing E-Cigarettes to Quit
The Vaping Militia
August 15, 2014
A new consumer behavior study has found that smokers very much prefer electronic cigarettes to other cessation options. The survey of more than 20,000 households throughout the U.S. turned up some not surprising but still encouraging results. The study comes from Kantar Media — the second largest market research firm on the planet.
Study Reveals E-Cigs as the Leading Choice For Smoking Cessation
ChurnMag.com
August 15, 2014
During the past few years, the ecig industry has experienced explosive growth and now it there is finally scientific data to explain why people love ecigs. According to a brand new ecig study from Kantar Media, smokers prefer ecigs over traditional cessation tools when they want to quit cigarettes.
E-Cigs Are Smokers' Favorite Quitting Tool
Agent Vape
August 14, 2014
Electronic cigarettes are a more popular tool for smokers trying to quit than nicotine gums and patches, according to a new study of consumer behavior from Kantar Media.
E-Cigs Are Smokers’ Favorite Quitting Tool
eJuiceMonthly
August 14, 2014
Electronic cigarettes are a more popular tool for smokers trying to quit than nicotine gums and patches, according to a new study of consumer behavior from Kantar Media. As e-cigarettes have exploded from niche product to $2 billion-plus industry, big tobacco isn’t the only industry facing disruption.
American Smokers Also Love E-Cig for Quitting
VapeStick
August 14, 2014
Annual research by Action on Smoking in Health has shown that, over the last several years, the number one reason for choosing electronic cigarettes in the UK is to use them as a means to try and quit smoking. It turns out that Americans are no different. A recently released survey, referred to by TIME magazine, clearly shows that when it comes to quitting, American smokers also love the e-cig, just like their UK counterparts. Few of us in the industry are surprised.
More Smokers Use E-Cigarettes Than Nicotine Gum or Patches to Help Them Quit: Study
Partnership for Drug-Free Kids
August 14, 2014
More smokers use e-cigarettes to help them quit than prescription drugs like Chantix or nicotine gums or patches, a new study finds. The study of consumer behavior, by the firm Kantar Media, found of adults who said they used a product to help them quit smoking in the last year, 57 percent used e-cigarettes, compared with 39 percent who used a prescription drug such as Chantix, and 39 percent who used over-the-counter products such as nicotine gum or patches.
New survey says: e-cigs/vapor products becoming even more popular for quitters
The American Council on Science and Health
August 14, 2014
As discussed in a TIME magazine article, a newly-released survey (by Kantar Media, called their annual “MARS Consumer Health Study”) shows that smokers have taken to quitting by using e-cigarettes with a devotion that has outstripped their use of standard, FDA-approved methods (NRTs, nicotine-replacement therapies).
How To Stop Smoking – E-Cigarettes Are Winning The Race
2oceansvibe.com
August 14, 2014
While some are still skeptical about the effectiveness of e-cigarettes in satisfying nicotine cravings, as a new study has proved them to be a more effective deterrent. According to the study, 57% the adults who used a product to help them quit smoking in the past 12 months chose e-cigarettes, compared with 39% who used a prescription drug like Chantix and 39% who used other over-the-counter methods including nicotine gum and patches.
E-Cigs Are Smokers’ Favorite Quitting Tool
Vaping News
August 13, 2014
For smokers trying to quit, electronic cigarettes are a more popular tool than nicotine gums and patches, according to a new study of consumer behavior from Kantar Media. As e-cigarettes have exploded from niche product to $2-billion-plus industry, big tobacco isn’t the only industry facing disruption. E-cigarettes are shaking up the pharmaceutical business, too.
The e-cig bummer
US.Kantar.com
August 13, 2014
Intended as a safer option for the traditional smoker, electronic cigarettes have become a significant player in the quitting game. Should pharma marketers of patches, gums and other cessation medications be worried? Probably. The use of e-cigarettes in the US has surged in 2014. Almost 6 million adults now use them, according to Kantar Media's 2014 MARS Consumer Health Study, and Bloomberg Industries projects that total e-cigarette sales could reach $1.5 billion in 2014. Last year, total advertising spend for e-cigarettes skyrocketed 278% over 2012, to $79 million, according to Kantar Media ad expenditure data.
E-Cigs Are Smokers’ Favorite Quitting Tool
Harvard Kennedy School
August 13, 2014
For smokers trying to quit, electronic cigarettes are a more popular tool than nicotine gums and patches, according to a new study of consumer behavior from Kantar Media. As e-cigarettes have exploded from niche product to $2-billion-plus industry, big tobacco isn’t the only industry facing disruption.
Smokers trying to quit reach for e-cigarettes the most: survey
NY Daily News
August 13, 2014
People trying to quit smoking opt for electronic cigarettes over other cessation products, a new study shows. Research firm Kantar Media found that 57% of smokers using a product to help them quit chose e-cigarettes, while 39% opted for a prescription drug like Chantix and another 39% used over-the-counter methods like nicotine gums and patches.
In the News ~ August 13
Illinois Education Association
August 13, 2014
A new study from Kantar Media finds that electronic cigarettes are a more popular tool among smokers who are trying to quit than nicotine gums and patches, with 57% choosing e-cigarettes compared with 39% who used a prescription drug like Chantix.
Majority of adults trying to quit smoking use e-cigarettes: study
The Vape Monitor
August 13, 2014
For smokers trying to kick the habit, electronic cigarettes have surpassed traditional cessation tools such as nicotine gums and patches, according to a new study from Kantar Media. Currently, there are more than 44 million U.S. adults using some type of tobacco or nicotine product on a regular basis.
Study: Smokers Prefer to Quit Using E-Cigs
Ecig Advanced
August 13, 2014
A new consumer behavior study has found that smokers very much prefer electronic cigarettes to other cessation options. The survey of more than 20,000 households throughout the U.S. turned up some not surprising but still encouraging results. The study comes from Kantar Media — the second largest market research firm on the planet.
E-Cigs Are Smokers’ Favorite Quitting Tool
TIME
August 13, 2014
For smokers trying to quit, electronic cigarettes are a more popular tool than nicotine gums and patches, according to a new study of consumer behavior from Kantar Media. As e-cigarettes have exploded from niche product to $2-billion-plus industry, big tobacco isn’t the only industry facing disruption. E-cigarettes are shaking up the pharmaceutical business, too.
ASHPE Awards Gold to OBG Management for Best Website
FrontLine Medical Communications
June 30, 2014
Further, readers tell Kantar Media that OBG MANAGEMENT® is a publication they like spending time with.
7 Mobile Apps Every Doctor Should Have
EMR & HIPAA
June 16, 2014
About 78 percent of physicians in a Kantar Media survey released in January said they used smartphones for both professional and personal tasks. They had downloaded an average of seven apps in the last six months.
7 Mobile Apps Every Doctor Should Have
Faber Transcription
June 16, 2014
About 78 percent of physicians in a Kantar Media survey released in January said they used smartphones for both professional and personal tasks. They had downloaded an average of seven apps in the last six months.
Treato releases third version of flagship patient intelligence platform
News-Medical
June 10, 2014
According to latest Pew Research survey results, 72% of US adults use the Internet to find health information; additional research from Kantar Media shows a growing number of them are using the Internet to share and discuss their personal experiences across social media.
ROBOT DOCTORS AND BIG DATA: WHAT’S ON THE HORIZON FOR DIAGNOSIS
Chaotic Moon
June 9, 2014
A 2013 analysis by Kantar Media that surveyed the habits of more than 3,000 physicians in 21 specialties found one signal, loud and clear: more and more doctors are putting smartphones to work. Of physicians surveyed, 43% used their smartphones to reference medication data while 39% used smartphones to find and perform clinical calculations. A whopping 31% make prescribing decisions by smartphone — up 10% from the prior year.
Fitness Addicts are Gaining A Lot from Wearables and Apps
Dealflow
June 5, 2014
A survey from ONWorld estimates that by 2017 there will be 1.4 billion mobile sensing health and fitness app downloads globally, and according to Kantar Media’s MARS OTC/DTC Study of 20,000 consumers back in January of this year, diet and fitness apps were used by 55.7 million American adults in 2013, up from 43.9 million in 2012.
Apple Health App Will Change Your Healthcare Marketing Plan
Healthcare Success Strategies
June 6, 2014
Long-term, the news is more than revealing a clever app or an updated-but-existing product. Apple Inc. has made a serious business commitment to the health, wellness and fitness world. Along with Samsung and others, they appreciate that the consumer health space is large and growing. About one in three smartphone and tablet owners (about 56 million adults) already use their devices to monitor health, diet or exercise, according to a Kantar Media study.
Digital Evolution of Medical Journals in 2013
KnowledePoint360
June 2014
The use of digital platforms by healthcare professionals (HCPs) has dramatically increased in the last year.
Hospital Medicine: A Market Overview
Today's Hospitalist
June 2014
50% to almost 80% of the Kantar surveyed physicians do not receive any hospitalist publication.
The Power of Print Infographic
MNI Targeted Media Inc.
June 2014
91% of adults read print or digital magazines.
Readership Survey Ranks Pharmacy Times #1 Among Pharmacists
Specialty Pharmacy News
May 28, 2014
Pharmacy Times is the most-read publication among pharmacists and pharmacy professionals, according to the recently released 2014 Kantar Media Pharmacy Readership survey.
Medicine’s future: Group exams, doctors on demand and email check-ins
Ragan's Health Care Communication News
May 15, 2014
A recent study from Kantar Media found that nurse practitioners are even more likely than doctors to reach out to their patients in the inbox.
FORUM: Puzzling questions about doctors’ visits
Courier-Post
May 4, 2014
Twenty-eight percent of physicians surveyed recently for Kantar Media’s Sources & Interactions Study reported using email communication with patients in 2013.
Therapeutic Focus: Rheumatology
MM&M
May 2014
Kantar Media provided data on the top 30 rheumatology products of 2013, including category leaders, ranked by US sales and their media spend
In-Depth: Mobile adoption among US physicians
Mobi Health News
April 17, 2014
According to a March 2013 survey, conducted by ad agency WPP’s Kantar Media, of more than 3,000 physicians representing 21 specialties found that 74 percent said they were using their smartphones for professional purposes. The 2012 study found that about 68 percent of physicians were using their smartphones at work and 64 percent were in 2011. About 38 percent of those physicians surveyed said they use both their smartphone and tablet for their jobs, too.
Patient Experience At All the New Points of Care
Health Experience Project
April 15, 2014
A recent study from Kantar Media found that nurse practitioners are even more likely than doctors to reach out to their patients in the inbox.
Are You on the Right Side of the Digital Tipping Point?
MediBeauty Today
April 10, 2014
Digital doctors: Not surprisingly, younger doctors are among the most avid adopters of digital technology. According to Kantar Media, 87% of doctors ages 35 and younger use a smartphone for professional purposes vs. 84% for those ages 35–44, 74% for those ages 45–59 and 59% of those ages 60 and older. And social media usage among doctors ages 26–55 is 22 percentage points higher than for those ages 56–75 (87% vs. 65%), says MedCity News.
Are Drug Ads in Print Journals Still Effective?
Pharma Exec
April 10, 2014
Collectively, medical journals dropped over 4,200 pages in 2013, as reported by MM&M last month, a direct result of fewer ad buys in the category. Professional marketers have steadily shifted resources into digital channels and other outside-the-book physician engagement activities.
Answers for Action: Here are some suggestions for physician use of smartphones and apps
Indiana State Medical Association
April 7, 2014
A 2013 study by Kantar Media indicates almost 75 percent of physicians are using smartphones for professional purposes. Therefore, it’s wise to be concerned about potential risk management implications. While medical apps are great tools, inherent risks do exist with unsecured smartphones.
Print health ad spend in US remains buoyant
PM Live
April 1, 2014
Johnson & Johnson (J&J), top spenders in 2013, continued their spending spree, investing $3.3m in print advertising in the US in January, accounting for 8 per cent of market share across medical journals.
The next biggest spenders – Forest Laboratories, GlaxoSmithKline, Takeda and Roche – each spent $1m in January. Forest Laboratories spent 34 per cent less, year on year, while the others significantly increased their spend, according to data from Kantar Media.
Physician-only Search and Social Platforms Open the Door for Marketers
PM360
March 17, 2014
Over the past five years, the pharmaceutical industry has cut its sales force by 30%1 while marketing budgets continue to dwindle. Simultaneously, pharmaceutical sales reps are facing greater challenges accessing physicians as more practices are acquired by hospitals and health systems with restrictive policies that ban sales visits. According to Kantar Media, 46% of U.S. physicians currently restrict access to pharmaceutical sales representatives.
Doctor-To-Doctor Social Networks To Disrupt Healthcare
Unevenly Distributed
March 14, 2014
Smartphones let them access necessary information in the blink of an eye and an increasing number of doctors are using them on a daily basis, according to statistics from Kantar Media. The research company found that 74% of physicians use a smartphone for work purposes and 38% use both a smartphone and a tablet. Some regulatory work is needed to make this use mainstream, allowing medical establishments to make the exchange of information between clinicians easy and fast.
How Physician-To-Physician Networks Improve Patient Care [Future Of Health]
PSFK
March 10, 2014
A study from Kantar Media found that 74% of the physicians surveyed use a smartphone for professional purposes, a 9% increase year-over-year. Further, 38% use both a smartphone and a tablet for professional purposes. By moving to adopt new protocols that encourage these behaviors in regulatory fashion, hospitals could streamline the way information and advice is shared between colleagues.
5 THINGS YOU PROBABLY DIDN’T KNOW ABOUT YOUR DENTIST
Delta Dental
March 3, 2014
Dentists see about 65 patients per week. On average, this includes 31 patients with tartar build-up and 28 with gingivitis, according to Kantar Media’s 2013 Dentistry Study.
Why Do Clinicians Use Mobile Technology? 5 Top Reasons
Becker's Hospital Review
February 27, 2014
Most of the nation's physicians use mobile technology — a Kantar Media survey shows 78 percent of physicians use smartphones and 51 percent use tablets in their professional lives. But what are they using mobile technology for?
Physicians Love to Text, Too
HealthWorks Collective
February 20, 2014
But that might not be true for much longer as younger doctors adopt more modern approaches. In early 2013, Kantar Media found that 90 percent of physicians under age 35 used their smartphones in their work.
Mobile Not Yet The Preferred Method Of Browsing By Physicians
mHealthWatch
February 20, 2014
While web browsing on mobile devices continues to grow by leaps and bounds, desktop browsing continues to be the preferred method of conducting work by physicians across the nation. In fact, in a recent study performed by Kantar Media Healthcare Research found that 90% of physicians still prefer using a desktop computer while at work.
Survey: Most Physicians Use Mobile Devices, Few Use Mobile EHRs
Becker's Hospital Review
February 13, 2014
The vast majority of physicians use mobile devices at work, but few of these physicians are using the devices to access patients' electronic health records. According to a new Kantar Media survey of 3,000 physicians across 22 specialties, 78 percent of physicians use smartphones and 51 percent use tablets in a professional capacity. However, only 8 percent of physicians access EHRs with a smartphone and 17 percent access them with a tablet.
A well-balanced web content diet crucial for healthcare brands [study]
Brafton
February 10, 2014
Marketers in the medical profession know there is growing demand for reliable information, but they should note that individuals consumers aren’t the only ones who want access. A Kantar Media study found 87 percent of doctors turn to the ‘net to read articles about medical topics and conduct industry research. Healthcare brands need to fill this information gap with well-researched pieces that provide doctors with data and insights that can help them to make more informed decisions.
Majority of physicians use mobile devices, but not mobile EHRs
MultiBriefs
February 10, 2014
Among physicians, mobile devices have become as ubiquitous as lab coats and stethoscopes. Mobile connectivity is becoming increasingly important as physicians find new ways to incorporate the use of mobile devices into their daily lives. One area of medicine that mobile technology hasn't completely infiltrated, however, is electronic health record systems.
Doctors Still Not Embracing Mobile
eMarketer
February 6, 2014
Doctors may often be referred to as busy and constantly on the go, but they are still choosing stationary desktops to perform professional activities. In an August 2013 study by Kantar Media Healthcare Research, physicians preferred a computer over a smartphone or tablet when conducting all tasks listed in the survey, from accessing the internet to reading articles and abstracts.
Doctors: tablets for journals, smartphones for everything else
Klick Health
February 5, 2014
Kantar media has released its popular Sources & Interactions study (data from September, 2013) and there are a number of interesting findings surrounding mobile technologies. The first is the steady rise of mobile technologies in the physician population.
New Study on Physicians and the use of Mobile Devices
Workspot
February 5, 2014
Kantar Media covers healthcare and how consumers interact with healthcare industries. Kantar released their report on Friday, January 24 how physicians were using tablets for professional services.
If You're Reading This On A Mobile Device, You're Probably Using A Tablet
Health IT Outcomes
February 4, 2014
Kantar Media Healthcare parsed that topic a little further in its study Sources & Interactions Study, September 2013: Medical/Surgical Edition, finding there are certain tasks physicians want to utilize tablets for, and others they prefer to perform on smartphones. For instance, the study of more than 3,000 physicians found when it came to tablet usage...
As doctors get device-happy, reaching them is a 3-pronged strategy
Fierce Pharma Marketing
February 3, 2014
Just like the rest of us, doctors love their devices. And just like most of us, most physicians use their tablets and smartphones at work, at home and everywhere in between. The question is how they use them--and, of course, how to reach them when they do.
New year, new app-enabled you
Kantar U.S. Insights
February 3, 2014
Nearly 25 million adults aspire to lose more than 10 pounds. One month into 2014, as many work toward their resolutions about dieting and weight loss, smartphones are making it easier for them to monitor their eating and exercise habits while on the go.
Reports: Docs Prefer Tablets to Smartphones for Reading Med Pubs
mHealthWatch
January 31, 2014
A recent survey finds that doctors prefer tablets to smartphones for reading medical publications. Today, more than 25% of physicians use a tablet to read healthcare-related material. The Sources & Interactions Study also shows that just over half (51%) of physicians actively use a tablet for professional purposes.
Doctors Prefer Tablets Over Smartphones for Reading Articles
HCP Live
January 31, 2014
Although physicians generally use smartphones rather than tablets for professional purposes, they are more likely to read articles from medical publications and access medically oriented webcasts/podcasts on tablets, according to the results of a survey conducted by Kantar Media.
Docs prefer tablets over smartphones for reading articles
Medical Xpress
January 30, 2014
Although physicians generally use smartphones rather than tablets for professional purposes, they are more likely to read articles from medical publications and access medically oriented webcasts/podcasts on tablets, according to the results of a survey conducted by Kantar Media.
Doctors are more likely to use tablets over smartphones to read medical publications
Health Management Technology
January 29, 2014
More than one in four physicians uses a tablet to read articles from medical publications, according to the Sources & Interactions Study, September 2013: Medical/Surgical Edition.
Survey: 32 percent of mobile device owners use fitness apps
MobiHealthNews
January 29, 2014
Diet and fitness apps were used by 55.7 million American adults in 2013, up from 43.9 million in 2012, according to a study by Kantar Media’s MARS OTC/DTC Study of 20,000 consumers.
Half of Physicians Use Tablets for Professional Tasks, Study Finds
iHealthBeat
January 29, 2014
More than half of physicians use a tablet computer for professional purposes, according to a Kantar Media study released Friday, EHR Intelligence reports (Bresnick, EHR Intelligence, 1/28).
Poll examines doctors' tablet, smartphone use
SmartBrief
January 29, 2014
The percentage of doctors who use mobile devices for work is increasing, according to a Kantar Media survey. The survey also revealed 16% of respondents use tablets to view clinical webcasts and podcasts, compared with 12% who prefer smartphones. Many doctors tend to prefer smartphones to access professional news and research clinical scenarios.
J&J tops 2013 journal-ad ranks with millions in print support for Invokana, Xarelto
FiercePharmaMarketing
January 28, 2014
Well, J&J apparently took that advice to heart. By year's end, the company had plowed $16 million into journal advertising for Invokana, according to Kantar Media statistics. That's 2,288 pages of ads. In both dollar terms and page terms, Invokana was the most-advertised brand of the year in journals. And with oral diabetes treatments only accounting for $19 million in journal-ad spending--all together--that means J&J really wanted to grab mindshare away from other diabetes pills.
Top Physician Uses of Smartphones, Tablets
Becker's Hospital Review
January 28, 2014
Physicians are increasingly using mobile devices in professional settings — according to a recent survey by Kantar Media, 78 percent use smartphones and 51 percent use tablets for work-related purposes.
51% of physicians regularly use tablets as mHealth tools
EHR Intelligence
January 28, 2014
Tablets are taking over as a tool of choice for physicians, says a survey by Kantar Media, with just over half of medical professionals using the hand-held computers to read up on the latest journal articles, conduct research on patient care, and email with colleagues. Fifty-one percent of physicians say they use a tablet during their daily work, while nearly the same amount also use the device for personal tasks.
Tipping point? 51% of doctors surveyed say they use a tablet for professional purposes
Tab Times
January 28, 2014
Smartphones are more ubiquitous than tablets so it may not be a surprise that more doctors use them for professional purposes. But a new survey also shows tablets are used more often in a few key areas. The Kantar Media study of over 3,000 physicians across over 22 specialties found that 28% use tablets to read articles from medical publications compared to 21% who say they use a smartphone.
Survey: Doctors prefer tablets for journal articles, smartphones for most other tasks
MobiHealthNews
January 27, 2014
When it comes to reading articles in medical journals, 28 percent of physicians use tablets and 21 percent use smartphones according to a recently published study by ad agency WPP’s Kantar Media. That’s still much lower than the 74 percent that use a desktop or laptop computer or the 55 percent still reading paper journals.
Word-of-Mouth Is No. 1 Source for Finding Physicians
eMarketer
January 24, 2014
Consumers who do go online to do health research aren’t usually searching for a physician. Kantar Media found that around one-third of US internet users looked for healthcare professionals when doing health-related research. Instead, respondents were more interested in researching conditions, symptoms or medications.
Secure Text Messaging for Physicians Gains Momentum
mHealthWatch
January 17, 2014
“If you have any doubts as to whether mHealth is here to stay, look around your own organization,” says Jon Jansen, CTO at Doc Halo. “About 9 in 10 physicians under age 35 now own smartphones, according to research from Kantar Media. In many cases they use them to text with other MDs such as consulting physicians, subspecialists and hospitalists.”
mHealth Will Drive Physician Demand for Secure Text Messaging in 2014
HIT Consultant
January 1, 2014
If you have any doubts as to whether mHealth is here to stay, look around your own organization. About 9 in 10 physicians under age 35 now own smartphones, according to research from Kantar Media. In many cases they use them to text with other MDs such as consulting physicians, subspecialists and hospitalists.
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