Consumer Insights
Type-2 Diabetes: Related Conditions and Treatments
Among the 26 million U.S. adults who have type 2 diabetes, more than 8 in 10 report that they have also experienced some type of diabetes-related complication or condition, according to the 2015 MARS Consumer Health study. The top 3 diabetes-related conditions are: 64% Hypertension/High blood pressure 42% Diabetic nerve pain 37... Read More
Type 2 Diabetes and the Battle with Obesity
According to the 2015 MARS Consumer Health Study, 84% of the 31.4 million U.S. adults with diabetes suffer from type 2 diabetes. The MARS Study reveals that: Adults with type 2 diabetes are 108% more likely to be classified as obese (BMI of 30 or greater) than those who do not have this condition Adults with type 2... Read More
Understanding US Adults Who Change Their Health Insurance Plans
According to the 2015 MARS Consumer Health Study, 14% of U.S. adults with health insurance say they changed plans in the past 12 months. 1 in 3 respondents said that they switched health plans because an employer changed providers or plan offers. Another 21% of insured adults moved to a different plan due to job loss... Read More
Multimedia Habits of Uninsured Adults
Nearly nine out of ten US adults claim to have health insurance and that number continues to grow. But what about those who are still uninsured? According to the 2015 MARS Consumer Health Study, the biggest reason for not having coverage is financial: 48% say that health insurance costs too much. Among other... Read More
How Do Consumers Pay for Prescriptions?
The chart below shows how prescription drug purchasers pay for their medications. Prescription drugs can be expensive and individuals who use grocery stores to fill prescriptions are 76% more likely to take advantage of savings offers such as coupons, rebates, or loyalty cards. For those who have insurance plans with... Read More
Who are Rx Purchasers and Where Do They Buy Medication?
The 2015 MARS Consumer Health Study shows us that drug stores live up to their name with nearly half of the 170 million Rx purchasers buying medication, whether Rx or OTC, at chain retail stores. Perhaps because of the convenience of one-stop shopping, almost 40% have made similar purchases at their local supermarket,... Read More
Healthcare Advertisements & Their Impact on Consumers
167 million adults have seen or heard healthcare advertising in the last 12 months, according to the 2015 MARS Consumer Health Study. The chart above shows where these adults have seen or heard healthcare advertising. 3 out of 4 have seen or heard healthcare advertising on television and more than half have seen or... Read More
Retail Clinic Patients are More Likely to View Drug Review/Ratings Websites
The 2015 MARS Consumer Health Study has new data specific to healthcare facilities. According to the study, 1 in every 10 adults that received medical or health-related services in the last 12 months did so at a retail health or in-store clinic. Of these adults, 82% said they used the internet in the last 30 days for... Read More
Today's Consumer Still Values Healthcare Professionals
8 out of 10 adults have seen one or more medical professionals in the last 12 months, according to the 2015 MARS Consumer Health Study. This group of adults values their healthcare professional, whether it’s doctors (93%), nurses/physician assistants (85%) or pharmacists (85%). Nearly 2 out of 3 of these adults have an... Read More
Who is the Mobile Health Consumer?
The 2015 MARS Consumer Health Study has unique information about mobile health consumers – US adults that have used a smartphone or tablet for health-related activities in the last 30 days. Here's what we we've uncovered about this group: 63% female Median age is 35 53% more likely to be a parent to a child under age 18 95%... Read More
5 Facts for Marketers about Adults with Dry Skin/Eczema
37 million adults say they have or had dry skin/eczema in the last 12 months, according to the 2015 MARS Consumer Health Study. Of the 18 million adults who have been professionally diagnosed with dry skin/eczema/rosacea, 44% are treating it with a non-prescription product, 43% are treating it with Rx and only 10% are... Read More
Profiling Adults with Irritable Bowel Syndrome
12 million adults say they have or have had Irritable Bowel Syndrome (IBS) in the last 12 months, according to the 2015 MARS Consumer Health Study. Of the 68% of adults who have been professionally diagnosed with IBS, 43% are treating it with Rx, 32% are treating it with a non-prescription product and 18% are not... Read More
MARS Consumer Health Study 2015: Urgent Care Centers
The 2015 edition of the MARS Consumer Health Study includes data on the facilities that healthcare consumers visit most frequently. These insights can help you better understand where patients are seeking treatment and help you better focus your advertising strategies. For instance, we know that 12% of adults reported... Read More
How Do Online Health Info Seekers Feel About the Internet as a Research Tool?
About 70% of adults who have used the Internet for health-related activities in the last 30 days say they feel the Internet provides them with a wealth of resources when they are searching for health and wellness information, according to the 2015 MARS Consumer Health Study. Among adults that have used the Internet for... Read More
MARS Consumer Health Study: Actions Taken After Seeing a Medical Professional
It's no mystery that doctors are a major influence in consumer actions, but is your media strategy accounting for what patients do after visiting their physicians? The 2015 MARS Consumer Health Study has specific information about what actions consumers take after seeing medical professionals that can help you better... Read More
Popular Online Health Activities in the 2015 MARS Consumer Health Study
Of the 81 million people who used the Internet for health-related activities in the last 30 days, the majority are using the Web to find information about conditions and treatments. The chart above shows their most common actions related to digital health research, according to the 2015 MARS Consumer Health Study. We... Read More
Health apps/Mobile Devices in 2015 MARS Consumer Health Study
An exciting change to the MARS Consumer Health Study in 2015 is that it’s now been updated to gather info on how consumers use health-related mobile apps. The rise of mobile is well upon us and Kantar Media has taken some forward-thinking actions to make sure you know how to market to these tech-savvy consumers. Every... Read More
Profiles of Vitamin Consumers
Here at Kantar Media we have created profiles for three specific types of vitamin consumers: Those who have taken Centrum, Emergen-C or One-A-Day within the past twelve months, based on the MARS Consumer Health survey of roughly 22,000 U.S. consumers. These findings can help marketers and media companies better... Read More
Juul Hopes To Reinvent E-Cigarette Ads with 'Vaporize' Campaign
Advertising Age recently ran a story on Juul's multimillion-dollar "Vaporize" campaign, which includes a brightly colored 12-unit billboard display that will hang above the streets of Times Square. Publications have branded Juul as the "iPhone of e-cigs" and their ads will feature 20- to 30-year-olds using the product on... Read More
Using Internet for Health & Wellness in 2015 MARS Consumer Health Study
The 2015 MARS Consumer Health Study brings you information about how consumers get information on health and wellness. As you might expect, the amount of adults using the internet to access information on this topic is growing tremendously, but how much exactly? Would insights like these help build your media strategy? T... Read More