Consumer Insights
The Doctor/Patient Relationship Infographic
Find out how the relationship between consumers and their healthcare professional has changed in our brand-new infographic. Do adults listen to their doctors? How do they feel about nurses and physician assistants? Click here to download this infographic and learn more about the evolving doctor/patient relationship. All... Read More
Infographic on the Multimedia Consumption Habits of Consumers
Find out how adults consume multimedia and how it's changing over time in this new infographic. How are consumers using digital devices? Are they still reading magazines? Are they being reached by healthcare advertising and how is their TV viewership evolving? Click here to download this infographic and learn how... Read More
Direct-To-Consumer Advertising Insights - Infographic
Find out where DTC advertisers spent their dollars in 2013 and how that's increased over time in our brand new infographic. We'll also share how effective their ads are and what actions consumers take due to those ads. Click here to download this infographic filled with DTC advertising insights now. Please not that all... Read More
Mobile's Effect on Healthcare for Consumers and Healthcare Professionals
Mobile is changing the ways in which adults access healthcare information as well as the ways in which physicians conduct their daily professional tasks. According to the 2013 MARS OTC/DTC Study, over half of the adult population (about 129 million) own smartphones or tablets. About 49% of adults own smartphones and... Read More
Who is the Mobile Health Consumer?
As more healthcare and pharma marketers are trying to optimize their mobile strategies to reach their target group of consumers, it’s first critical to get a handle around what the average mobile consumer looks like. According to the MARS OBS Study, mobile health consumers are: 55% female 48% 18-34 (vs. 34% of total... Read More
The Value of Point-of-Care Media Differs by Patient Group/Physician Specialty
The type of doctor or specialist you visit may affect the media you value in the doctor’s office. Above, you’ll find a comparison of those who value doctors and various point-of-care media (magazines, TV and other information sources found in the doctors’ offices) in relationship to the specialty the patient has seen... Read More
Patients Who Start Conversations with Their Doctor Are More Likely To Recall an Ad Seen at the Point-of-Care
Patients who initiate discussion with their doctors are more likely to have been exposed to healthcare advertising. Where? It’s no surprise that TV is #1 with a large percentage of initiators saying they saw a healthcare ad on TV, according to the 2013 MARS OTC/DTC Study. TV still leads in dollars being spent for... Read More
Today's Consumer Still Values Healthcare Professionals but the Discussions Have Changed
More than 8 out of 10 adults have seen at least one or more doctors in the last year, according to the 2013 MARS OTC/DTC Study. There are nearly 20% of consumers who have not seen any type of healthcare professional in the past year, most likely the young/uninsured or underinsured population. The majority of those... Read More
5 Facts for Marketers about Adults with Dry Skin or Eczema
More than 17 million adults say they have or had dry skin/eczema in the last 12 months, according to the MARS OTC/DTC Study. About 47% of these adults have been professional diagnosed and 41% are treating it with a non-prescription product. About 28% are treating it with Rx and 33% are not treating the condition at... Read More
Profiling Adults with Irritable Bowel Syndrome
Nearly 7 million adults say they have or have had Irritable Bowel Syndrome (IBS) in the last 12 months, according to the MARS OTC/DTC Study. About 2 out of 3 have been professional diagnosed. 39% are not treating this condition, 33% are treating it with Rx and 21% are treating it with a non-prescription product. Here... Read More
How Do Online Health Info Seekers Feel About the Internet as a Research Tool?
About 82% of adults who've used the Internet for health research in the last year say they feel the Internet provides them with a wealth of resources when searching for health and wellness information, according to the 2013 Online Behavior Study. When it comes to health and wellness, 69% say that having access to... Read More
New Year, New You: The Effect of Mobile Devices on Dieting
Nearly 25 million adults have a weight loss goal of over 10 pounds, according to the 2013 MARS OTC/DTC Study. Now that it’s a new year, many Americans are focusing their resolutions on dieting and smartphones are making it easier than ever for adults to monitor their eating and exercising while on the go. We found that... Read More
New Year, New You: More Adults Use E-Cigarettes to Curb Smoking than Other OTC or Rx Products
Every year when the ball drops, Americans everywhere commit to their personal New Year resolutions. Many times they revolve around health, specifically exercising more, eating better or for some adults, quitting smoking. Currently, 17% of adults (39 million) say that they smoke cigarettes, according to the 2013 MARS... Read More
5 Facts about Smokers in America and How They Differ from All Adults
Almost 40 million U.S. adults say that they currently smoke cigarettes - about 17% of the population, according to the 2013 MARS OTC/DTC Study. About 17% are between 18 and 24 years old and 22% are between 25 and 34. Here are five ways smokers differ from all U.S. adults. Almost half (45%) of smokers have an unhealthy... Read More
Almost Half of Adults Researched Medications, Products or Services Online in the Last Year
Of the 175 million adults who used the Internet for health research in the past year, the majority are using the Web as empowered patients, whether it is looking for other treatments, browsing medical reviews or researching drug recalls. The chart above highlights their most common actions related to digital health... Read More
Generic vs. Prescription Drugs: Perceptions and Actions
About 16% of adults (37 million) agree that it’s worth paying more for branded prescription medications rather than getting generic products, according to the 2013 OTC/DTC Study. In contrast, 45% of adults (106 million) disagree with that statement. Despite that disparity in attitudes, there are nearly 40 million adults... Read More
Insights into the Evolving Doctor-Patient Relationship
Adults in "excellent" health are more likely to rate their relationship with their doctors positively and vice versa, according to the 2013 MARS OTC/DTC Study. For example, adults in fair or poor health are 52% more likely to describe their relationship as poor and 37% more likely to rate it as fair. Conversely, adults... Read More
44% of Adults Received the Flu Vaccine Last Year
About 104 million adults said they received the flu vaccine in the last year – a 9% increase year-over-year, according to the 2013 MARS/OTC DTC Study. Still, less than half of all U.S. adults (44%) say they received the vaccine. Of those that did receive, the majority are over the age of 50. We also found that overall... Read More
What Characteristics Make a Healthcare Website Trustworthy?
Many adults feel a bit hesitant when asked to submit personal information in order to access content on a website. In today’s world, that feeling is relatively normal. But how can healthcare marketers convince their target audiences that their brand’s websites are not only legitimate but completely trustworthy? The... Read More
Adults More Likely to Return to Healthcare Sites if Info is Easy to Find
Almost one in four adults say they use the Internet one or more times per week for health information. For pharma marketers and others, it has become increasingly important to create content on their websites that will not only be appealing for their prospects but so useful that the users return to their sites. So, what... Read More