Kantar Media Healthcare Research
More Eyecare Professionals are Using Smartphones for Work Reasons
The percentage of eyecare professionals using their smartphones for professional purposes has shown major increases year-over-year, according to Kantar Media’s Sources & Interactions 2014 Study – Eyecare Edition. Almost four in five ophthalmologists use these digital devices for work while nearly 2/3 of optometrists do... Read More
Invokana & Brintellix are Spending the Most in Print Medical Journal Advertising
Through August 2014, Invokana continues to be the drug product most advertised in medical journals. Invokana, which treats type 2 Diabetes, has spent the most in advertising and purchased the highest number of ad pages, according to Kantar Media. Brintellix, an antidepressant, ranks second by both dollars and pages.... Read More
AdGooroo Finding: Health Insurance is Highly Competitive in Paid Search Advertising
In the latest report from AdGooroo, the firm explored the Health Insurance category and Paid Search advertising, specifically U.S. Google AdWords activity for desktop and tablet on 6,003 health insurance-related keywords in the first half of the year, from January to June 2014. The consistent theme throughout this... Read More
Cancer Therapy Products Dominating the Ad Pages in Medical Journals Through August 2014
There were more than 60,510 ad pages purchased in professional health journals through August 2014, a 1% decrease compared to 2013, according to Kantar Media. At the top of list are cancer therapy products, which continue to be first on the list in terms of pages and dollars. Oral diabetes products are in second... Read More
Cancer Therapy Products are #1 in Professional Health Journal Advertising through August 2014
Print advertising dollars in professional health journals reached more than $389 million through August 2014, a 2% increase year-over-year, according to Kantar Media. The leading product class continues to be Cancer Therapy Products with more than $29 million spent in advertising in print medical journals. This product... Read More
MARS Consumer Health Study is Transitioning Online, Yielding Tremendous Benefits to Clients
Evolving consumer trends are shaping the future of healthcare. Similarly, healthcare marketing is adopting a more targeted, patient-centric model. Simply put, agencies and advertisers need more data for marketing and planning. In order to continue collecting the data that clients need, Kantar Media’s MARS Consumer... Read More
More Dentists Are Using Smartphones for Work Reasons in 2014; Less Using Tablets
Dentists are closing the gap with physicians as more are using their smartphones for professional purposes. Since 2011, the percentage of dentists using smartphones for work reasons has increased by around 25 points, according to Kantar Media’s Sources & Interactions 2014 Study – Dentistry Edition. The percent of... Read More
Dentists are Using the Internet for Professional Purposes Often
The Internet has become a major part of a dentist's work life. More than 50% of dentists use the Internet for professional purposes daily or more than one time per day, according to Kantar Media’s Sources & Interactions 2014 Study – Dentistry Edition. The majority of dentists spend 1-15 minutes per session. Since 2012,... Read More